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LifeVantage is a multi-level marketing company that claims to offer products that will help your body operate as efficiently as possible for better health and longer life.


  • Customer reviews indicate the products work as described
  • Opportunities to get involved with the company’s business plan
  • Transparent ingredient lists


  • Clinical studies aren’t conclusive about benefits
  • A small proportion of distributors make a profit
  • All distributors are required to purchase products monthly to remain eligible for commission

LifeVantage Review: What You Should Know

By Lydia Noyes

Updated on: Apr 7, 2020

LifeVantage is a Utah-based supplement company that sells products it claims will help you live a longer, healthier life.

Entrepreneur Darren Jenson founded the brand in 2003, and it shifted from traditional retail to a network marketing system in 2009. Today, the company’s products claim to give you nutrients that affect gene expression. This will purportedly optimize their performance so that our bodies can maintain themselves at their healthiest level.

LifeVantage claims that essential plant extracts within its products work together to tell your body to produce antioxidants that slow down the aging process. The goal is to “reawaken” your genes to do what it takes to regulate your body for better health overall.

But will they work as described, and should you consider selling them yourself? Learn from our analysis here.

Looking at LifeVantage Popular Products

Here’s a quick summary of some of the popular package deals available from LifeVantage:

Protandim Tri-Synergizer: This three-pack includes a 30-day supply of Nrf2, NrF1, and NAD Synergizers to help your body detoxify, support its natural abilities to repair itself, improve energy efficiency, and boost mental focus, among other benefits ($154 or $127.99 monthly).

Ultimate Stack: This kit includes a thirty-day supply of six products designed to optimize your gut health so that you get the maximum nutrient content from your food: Protandim Nrf2, NAD and NF Synergizers, Omega+, ProBio, and PhysIQ ($286.99 or $239.99 monthly).

TrueScience Hair Care System: You’ll receive a month’s worth of TrueScience shampoo, conditioner, and scalp serum ($120.99 or $100.99 monthly).

PhysIQ System: This three-piece kid included whey protein, a prebiotic powder, and the PhysIQ Fat Burn proprietary blend of citrus and green coffee seed extract to rev up your metabolism ($168.99 or $140.99 monthly).

Petandim for Dogs: This daily supplement claims to help dogs fight oxidative stress in order to have healthier joints and a shiny coat ($30.99 or $25.99 monthly).

All distributors also qualify for the monthly price for every order, regardless of whether they sign up for auto-ship.

Shipping is free for all subscribers and distributors, or any orders over $100. You can return any unopened products and marketing materials to the company within 30 days of purchase for a full refund. Further questions should be directed to support@lifevantage.com or (866) 460-7241.

Clinical Evidence for LifeVantage Products

LifeVantage makes bold claims about its products. Will they work as described? Multiple studies look closer at some of the brand’s products. Here are the results from a few of them.

A 2015 study sponsored by the University of Louisville involved 40 participants. It looked to see if taking Protandim had an effect on oxidative damage and helped athletes recover faster from exercise and improve their performance. The study found that those who took the supplement slightly improved their 5k running times compared to a placebo group that experienced no improvement.

Another study from 2016 looked at the effect Protandim had on athletic performance, but it found that the supplement didn’t succeed in improving 5k times, raise antioxidant levels, or affect the quality of life for participants compared to taking a placebo.

Finally, a 2006 study found that Protandim led to a 40% decrease in TBARS (thiobarbituric acid-reacting substances) that are considered a cause of antioxidant damage. However, this study only looked at rodents and didn’t replicate the results with human populations.

Overall, these studies don’t offer robust evidence that Protandim will work. One study saw only slight improvements for athletes, another found no difference compared to a placebo, and the study most focused on anti-aging benefits didn’t even involve people.

More evidence is clearly needed to determine whether these products will work as described—and if they are worth the monthly cost.

What’s It Like to Sell for LifeVantage?

Signing up to be a LifeVantage distributor allows you to make a commission off anything you can sell, and you’ll also receive a 20% discount on all products.

To get started as a LifeVenture distributor, you’ll first need to sign up by indicating who your distributor is (you’ll get one assigned to you when you make your first purchase). Next, you’ll fill out an application expressing your interest.

You’re then required to purchase a Start Kit for $50, plus applicable shipping and taxes. This kit includes product samples, opportunity DVDs, a company decal, and marketing materials to help you introduce others to the product line.

To maintain active status and earn commissions, you’ll need to have a minimum of 100 PV (personal volume) each month. Each product on the site has a listed PV level. For instance, the Protandim Dual Synergizer is worth 80 PV, while the TrueScience Invigorating Shampoo is worth 27.

At least 40 PV must come from personal purchases, and the rest can come from the customers within your network.

According to the LifeVantage Compensation Plan, there are seven main ways that you can earn money.

  1. Smart Start Bonus: You’ll earn a commission from any products sold to your personally-enrolled customers (paid out weekly).

  2. Launch Bonus: This is money you make when new customers or distributors join your network (paid weekly).

  3. Unilevel Commissions: Commissions earned from recurring sales within your network (paid monthly).

  4. Generational Matching Bonus: Earn a percentage of your personally-enrolled Distributor’s Unilevel commissions (paid monthly).

  5. Elite Bonus Pool: All Distributors who quality for Elite Rank may be paid out of the Elite Bonus Pool, which includes 4% of the company’s total global commissionable sales.

  6. Achievement Bonus: Those who achieve the ranks of Master Pro 10, Executive Pro 10, or Presidential Master Pro 10 will receive a one-time bonus of $100,000–$500,000 (paid over 12–24 months).

  7. Business Centers: Those who reach Premier PRO 5 can apply for an additional Business Center, which adds an extra level of commission on purchases.

As with most multi-level marketing schemes, many of the ways that you earn money from LifeVantage is by encouraging others to join your network and start selling. It’s a lot more profitable to have a network of other sellers working under you than to sell to customers directly.

The specifics for each part of the compensation plan, including the minimal requirements necessary to qualify, can be found in the company’s official commission plan guidelines.

Is LifeVantage Legit?

A $500,000 bonus sounds impressive, but how much can you realistically expect to earn from LifeVantage? The company’s 2019 annual earnings disclosure sheds some insight.

This report shows that 67.5% of all sellers are at the Distributor tier, or the lowest level available for LifeVenture. Of those who are making money, the average gross monthly commission is just $7. More than 98.5% of all sellers are at the Premier Pro 4 level or below, and their average monthly earnings max out at $1,496.

In other words, less than 1.5% of all LifeVantage sellers are making more than $1,500 per month, and that’s before you factor in any business expenses or personal product purchases. Remember, you need to have at least 100PV per month to maintain distributor status, and all distributors need to make their own monthly purchases.

Some people are coming away with real cash for their time, though, as approximately 0.25% of LifeVenture sellers qualify for levels from Elite Pro 7 to Executive Master Pro 10, where they make on average between $13,402–$132,098 per month they maintain that level. Note that it takes an average of 89 months to reach the Executive status – or around 7.5 years.

These numbers make it clear that LifeVantage’s profits are skewed sharply towards the top. A tiny minority are making millions each year, while more than 2/3 of all sellers average less than $100 before expenses within the same timeframe.

LifeVantage was involved in a nationwide class-action lawsuit in 2018 that alleged the company was operating a pyramid scheme and peddling products with minimal health and nutritional benefits. The case further claims that 94% of LifeVantage distributors lose money and that it makes its money selling “false dreams of wealth” to its supporters.

At publication, this case was still ongoing.

Key Takeaways:
LifeVantage is legit, as it offers a viable way to earn money with clear guidelines on how you can do so. But as with many multi-level marketing companies, this company isn’t a get-rich-quick ticket. If you sign up, keep your expectations realistic.

Analysis of Customer Reviews

Almost thirty HighYa readers have left reviews for LifeVantage, both from the buying and selling perspective. These average four stars. There are also 40 reviews from LifeVantage employees (though not distributors) on Glassdoor, averaging 3.5 stars. Here’s a summary of the biggest takeaways.


  • Long-term users experienced positive results.
  • Many were able to add foods back to their diet they previously avoided due to flareups
  • Led to improvements for those with chronic pain or auto-immune disorders


  • Some thought their hair and skin issues worsened after using the products
  • Too expensive for the benefits
  • Unsatisfactory customer service experiences

Notably, we couldn’t track down many reviews from LifeVantage sellers that expressed a negative opinion about the company or its income potential. Most reviews from distributors focused primarily on how much they loved the products and thought they worked.

The Bottom Line: Is It Worth Selling for LifeVantage?

LifeVantage makes bold claims that its products will make you healthier, help you live longer, and even make you rich in the process. Unfortunately, the evidence is limited that it will succeed in all three categories.

Not only does LifeVantage follow the pattern of most MLMs by financially rewarding only a tiny minority, but the clinical studies for the supplement’s effectiveness should inspire tepid enthusiasm at best.

Our view is that it only makes sense to sign up to be a LifeVantage distributor if you love these products and plan to purchase a monthly supply for the foreseeable future. You’ll save 20% per order and might bring in a little extra cash if you can sell some to those around you as well.

Anyone with loftier dreams of making money from selling LifeVantage is likely to be disappointed unless they are willing to put in the hard work necessary to beat the odds and join the 1% of company success stories.

Customer Reviews

3.7 Stars out of 32 Reviews
5 Star:65% 4 Star:0% 3 Star:3% 2 Star:0% 1 Star:31%
66% Recommend This Company
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Posted on Jun 6, 2015

dishonest company with shaky science

By James Ehrlich, Verified Reviewer

I am a physician who is involved with a company that has far more scientifically valid products than Protandim. Over a period of a couple of years, the "leadership" at Lifevantage completely jerked our company around and told us about an imminent deal, etc. I can't imagine a more unethical dishonest company. Their product is extremely overrated and they have NO positive human studies whatsoever. The components in Protandim can be Acquired on amazon for a tiny fraction of the cost of what it's costing now. I would avoid any dealings with this extremely low class company who trades in BAD FAITH.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 99 People Have Voted

Posted on Oct 5, 2015


By Eugenio , Salt Lake City

I was taking AXIO for 2 weeks, then I did not do it for 1 day, I was sick of depression. Be careful taking that please.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 46 People Have Voted

Posted on Jan 7, 2016

Do not take this pill. it doesn't work.

By Anne , Orlando, Florida

I started taking this supplement and it never worked. They said you would see good results in just one month. I took it for 3 or 4 months and I was still exactly the same. I still had chronic constipation and a lot of concentration problems. I stopped taking it and went to a Chinese medicine doctor that specializes in Chinese medicine with probiotics and stuff as well as some vitamins and in only 9 days I was going to the bath room 3 times a day and the constipation went away all while I was still eating the exact same healthy diet I was eating with Protandim. Bottom line is that Protandim didn't work for me. That's my review.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 72 People Have Voted

Posted on Mar 6, 2016

Misleading and false advertising

By Laurie, Sacramento, CA, Verified Reviewer

I have a friend who just started selling Protandim and she is giving me the standard rhetoric given to her by her upline distributor. This included claims of curing cancer and diabetes. I suggested she look at the research and reviews of the company on the Internet. She gave me more excuses and rhetoric from her upline. I am a nutritionist and an alternative medical practitioner and am concerned that these herbs are in the "isolated chemical extract" form of the plant, except for ashwagandha​. The most this product could do is give someone a good liver cleanse if that is what they need. If not it has the potential to dry the body out and weaken the organs, especially the liver, from too much cleansing. I agree that the company is making a lot of money on vulnerable people while not delivering their word of mouth claims. The research done is poor science and certainly proves that they need to do a properly designed controlled, long term study on humans measuring improvements in the chronic diseases they claim (off the record) to cure.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 86 People Have Voted

Posted on Apr 2, 2016

Run from Pretendium!

By Wayne Flint, Seattle, WA, Verified Reviewer

After really high sales pressure, I agreed and gave money to LifeVantage, and signed up for monthly checking account deductions. I went to a couple of sales meetings, where I was promised a silver BMW if I was successful.

But then I did research on these human clinical studies, only to find out it was a joke, and I had been scammed really bad!

It's a placebo vitamin MLM group, just like Amway. Run from it, as they want you to burn your friends and family, and really milk them for money. It caused a family hardship, because my little brother is naive and under educated. Run from these idiots!

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 95 People Have Voted

Posted on Aug 23, 2017

You can never cancel!

By David Trinidad, Utah, Verified Reviewer

They trick you into buying their pills, then they actually are extremely expensive! And you can NOT cancel your own orders without contacting the salesperson who will just try to guilt trip you into keeping them. It's $100+ per month!

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 61 People Have Voted

Posted on Jun 14, 2019

It is a scam!

By Btenda A., Manteca, CA, Verified Reviewer

Please, I implore everyone reading this to RUN from this SCAM. They want to take your money on automatic bank deductions, WATCH OUT for that because they don't tell you! I am a nurse and there are no studies or scientific evidence that this works. I tried and it DOES NOT work, but they sure do want to keep taking my money. If you want to return the product, unopened, they threatened me with a restocking fee and I never authorized the shipment in the first place. I had to fight for my refund, again, a charge I did not authorize. Just RUN now and get some of your own Ayurvedic herbs like ashwagandha and stay far from away from this SCAM.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 41 People Have Voted

Posted on Jul 11, 2019

Bad stuff

By Lori F., Golden, CO, Verified Reviewer

I took NRF2 for 3 days and just kept getting more and more tired, with this horrible headache. Couldn't figure it out until I took my blood pressure - 166/92. I never have high blood pressure. I never actually read the ingredients because my friend kept saying how wonderful it is.

Then I realized that it had maltodextrin in it (another form of MSG) and all these obscure inactive ingredients!

I tried to send it back and get my money back, but, apparently they don't stand behind the idea of "Love the Product or Full Refund".

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 39 People Have Voted

Posted on Nov 20, 2019

Does not work! Have to give a reason why I want to cancel?

By Nedda R., Brisbane, Australia, Verified Reviewer

This tablet does not work on either me or my sister nor my 2 dogs. My dog's arthritis has not improved at all and one of my dog's liver enzymes is way up there as it has always been as well as having Cushing's disease.

This is our sixth month into Protandim and I am still forking out hundreds of dollars to keep my dogs health under control.

The hair product is useless apart from drying the hair profusely and making the fibers larger, but definitely no new regrowth.

The face products have made my skin worse, it’s redder and more inflamed and literally parched like dried sandpaper and peels daily. It has never been inflamed or reacted like this until I started this product. I have Rosacea.

My sister has now got a body full of psoriasis and dermatitis scars and sores that she has never had before. She has only ever had a patch under her knee and a couple of patches here and there and now she looks like a burn victim. It's all over her body now. It’s horrific.

We have tried this product that we were brainwashed into thinking would make us happy and healthy individuals, but in fact, it has done nothing except worsen our conditions. My sinuses, osteoarthritis, rosacea, and depression have worsened, and these days to the extent that I do not even wish to get out of bed.

So here is me now begging to stop this automated shipment but they require a reason?!

I have not received acknowledgment of this request yet, nor an outcome.

This is what I’ve written to LifeVantage!

Please discontinue our orders immediately. I’m appalled that you require a reason for our decision to cancel, before you allow us to cancel, we shouldn’t have to give a reason, it’s our choice and our money going down the drain, and we feel the need to have further investigations into this product.

Thank you.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 25 People Have Voted

Posted on Jun 17, 2020

Paying more as a distributor than a customer?!

By DeWayne B., Tulsa, OK, Verified Reviewer

My husband and I have been a distributor for LifeVantage for close to 9 years. Just recently they raised their prices by 30% and didn't let us know.

When we buy for our clinic we buy in bulk of 10.

They charged us $55 per Protandim bottle, but their website says you can buy it at $49.99 as a customer. When I called and asked how is this possible they said you only get a discount if you buy the bundle deal. Since when? When did they change that and forgot to tell us?

I never ever came across such a bad business that takes advantage of their own distributor, how dare are you?

I'll make sure to report them to BBB right now and let all of our patients know who signed up under us not to carry this product...

Length of Use: 2+ years

Bottom Line: No, I would not recommend this to a friend

Pros and Cons


Raising their price by 30% overnight

Charging us more as distributors than a customer would pay

Arrogant customer service, very unprofessional

Helpful Review? 7 People Have Voted

Posted on Mar 1, 2018

Is Protandim just a misleading profit maker?

By Gary Balboa, Hawaii, Verified Reviewer

I cannot be sure if or if it doesn't really work. Even though Dr. Joe McCord, recipient of Elliot Cresson Award, has been with the board until 2013. The reason is I have bought as many as 50 bottles, even 20 of Canine Health and no one could tell me, including LifeVantage's main office in Utah, on how to get tested to see that in fact, my glutathione levels were increased at all. So if only animal subjects tested, how can those claims be made? I need answers or I'll think it's been a scam for all the money I spent, as I do a significant amount of research, especially with dogs, and not even Rodney Habib, the most intelligent blogger for DOGS, ever mentioned Protandim or Canine Health and he is remarkable, better than 50% of US veterinarians. He may not be a licensed vet but he sure knows a heck of a lot more than most of them about canine health, and couldn't recommend this product to anyone, as if there's no way for me to know. And it was 2.5 yrs ago, and I'll say this again, buying around 50 bottles at least, yet I couldn't get facts with my own bloodwork. Period or question?

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 56 People Have Voted
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