About Wish.com

Founded in 2011 by former Google and Yahoo engineers, Wish.com is a direct-from-China bargain hunting website that features hundreds of different stores and millions of products from all over the world.

Compared to other “online shopping malls,” Wish.com allows you to personalize your shopping experience using their unique algorithm that recommends products based on your past purchases, as well as products you view and reject (more about this in a moment). You can even save your favorite products to your Wishlist and buy later, or share them with others through Facebook.

But you’re not stuck browsing items on your computer, because Wish.com also offers apps for iOS, Android, Windows, and Amazon devices. Taken together, the company claims to make shopping fun!

There’s no doubt that shopping can be enjoyable (that’s why they call it ‘retail therapy’!). But just because Wish.com might be enjoyable—not to mention their rock-bottom prices—does this mean you’ll get a good value? Or, will you wait a long time, only to end up with junk? We’ll cover your most important questions here.

To start things off, let’s begin from square one: How to set up your Wish.com account.

Setting Up Your Wish.com Account

The first thing you’ll notice after landing on the Wish.com website is that you have to set up an account before browsing their products. This involves entering your email address, first and last name, and choosing a password.

In our experience, this seems to be a trend with many of these online discount marketplaces, but we think it’s a little annoying. In our mind, you should have the opportunity to learn whether or not you like a website before handing over your personal information.

At any rate, you’ll then need to enter your birthdate and gender in order to help the site “find products you love.” Remember that algorithm we talked about above? This is where it starts by tailoring your results based on your age and gender. Then, as you browse and view different items, the algorithm will continue refining your selections.

Speaking of which, let’s take a look at exactly how you browse through Wish.com’s listings.

Browsing the Wish.com Website & Using Wishlists

Wish.com’s home page will display their most recent listings, but you can also narrow your search by category (e.g. fashion, accessories, gadgets, etc.), or by product type (e.g. shoes, tops, underwear, and so forth).

If you come across a product you might be interested in, simply click on it and a separate window will appear with a description, pictures, and price. Here, you’ll also be able to view shipping charges, estimated arrival times, previous customer ratings and reviews about the product (as well as the store/seller itself), view related products, and more.

Wish.com's Product DescriptionAn example of what you’ll see after clicking on an item, including product and store ratings, shipping information, and more.

From here, you can buy the item or save it to your Wishlist. If you haven’t created a Wishlist yet, you’ll be prompted to do so, which only involves choosing a name for your list and pressing enter.

Under your account, you can create multiple Wishlists and add or delete items as you see fit. Wish.com also gives you the ability to follow your friends and view their Wishlists, and even make Birthday Wishlists that can be shared to Facebook.

Sure, these are some pretty cool features, but how much will they cost you?

What Products Does Wish.com Sell? Are They Expensive?

Signing up for a Wish.com account is completely free, and you won’t have to pay anything until you decide to buy.

As we noted above, Wish.com features products from a wide range of categories, from gadgets to fashion—and even some products that defy categorization.

Overall though, they seem to specialize in inexpensive electronics and gadgets sourced from overseas (most of which are knockoffs of popular products from mainstream companies, such as smartwatches intended to look like an Apple Watch), Bluetooth earbuds, action cameras (knockoffs of GoPro cameras), storage media (USB flash drives), cables, and speakers. For the most part, the site’s products are less than $100, and usually fall somewhere between $5 and $50.

Pro tip: According to a recent Wall Street Journal article, “Mr. Szulczewski [one of the company’s co-founders] said Wish vendors are free to price goods and make claims about discounts as they see fit.” As such, you’ll want to take any listed retail prices (the crossed-out number in the picture above) with a grain of salt.

Since Wish.com only acts as a marketplace for other sellers, each listing comes with its own shipping charges, although we found free shipping to be the norm.

As you browse Wish.com, add items to your Wishlists, and purchase products, you’ll earn rewards in the form of gift cards, which can be viewed in the Wallet section of your account. These gift cards expire within a few days, so be sure to use yours as soon as you get them!

All products purchased through Wish.com come with a 30-day refund policy (from the date of delivery), less S&H charges. In order to initiate a refund, “Simply click on ‘Contact Support’ next to the item you wish to request a return or a refund.”

But is it really this simple? What are customers saying?

Is Wish.com’s Customer Reputation As Cheap As Their Prices?

You probably understand that, for the most part, you get what you pay for. But despite their ultra-low prices, does Wish.com rank high on the list of their customers?

On ComplaintsBoard, there were dozens of customer complaints about Wish.com, including unauthorized transactions soon after placing an order, poor quality products (especially related to electronics), long shipping times (as you can see from the picture above, it could take a month or more to arrive), difficulty obtaining a refund, and poor customer service.

Wish.com, based out of San Francisco, CA, also had an F rating with the Better Business Bureau at the time of our research, based on 245 closed complaints (as of 1/12/16). Nearly all of these appeared to reference difficulty obtaining refunds, and the company’s tendency to continuously send automated email responses to very specific requests). On top of this, there were still 72 complaints that the company never bothered responding to.

Pro tip: Looking for similar products from different websites? This Reddit thread might provide some good alternatives.

But what about Wish.com’s apps? In contrast to their business model, their apps were rated highly, earning 4.5 stars on Google Play based on more than 2.2 million votes, and another 4.5-star rating on iTunes, based on 4,200 reviews.

Is Wish.com a Rising (Or Falling) Star?

There’s an old project management saying that goes: You have the option of fast, good and cheap. Pick two.

And in the instance of Wish.com, nearly all of the emphasis is placed on ‘cheap,’ basically to the exclusion of ‘fast’ and ‘good.’ So, although you’ll be getting rock-bottom prices, you’ll have to wait a very long time to receive your order, and in general, the product(s) will probably be of less-than-stellar quality.

On top of this, should anything go wrong with your order, you might experience difficulty getting in contact with the original seller (remember, Wish.com only acts as a storefront, but doesn’t sell items directly). And if you need to get Wish.com involved, many customers have complained that they weren’t much more help.

Taking all of this together, Wish.com certainly isn’t a scam, although many of their vendors could be. After all, they’re probably located overseas and completely anonymous (at least to customers), and it’s not clear if they’re required to go through any kind of vetting process before opening their Wish.com store.

Despite this gamble, Wish.com has millions of fans who regularly buy from their vendors, and sing praises about the products they purchased and the ultra-low prices they received. Only you will be able to understand whether or not it’s worth taking the risk.

Are you a Wish.com customer? Did you just use the site once, or are you a regular shopper? Tell us all about it by writing a review below!

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69 Customer Reviews for Wish.com

Average Customer Rating: 2.3
Rating Snapshot:
5 stars: 13 4 stars: 7 3 stars: 4 2 stars: 9 1 stars: 36
Bottom Line: 35% would recommend it to a friend
Showing 1-11 of 69
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  • 1 out 1 people found this review helpful

    Poor service

    I ordered four items on March 8th. It is now April 17th, and I have only received two items.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    Buyer beware!

    Watch your bank account closely. It might seem all good for a moment, then all of a sudden you have fraud charges on your account. They stole my information and made a copy of my card. Use this site at your own risk! I was warned about this site, but didn't believe it! Now I WISH I had listened.

    And I am still waiting for the products I purchased at the end of February.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Safe

    • Illinois,
    • Apr 24, 2017

    My dad actually started using it to get little gifts for my kids, and so I gave it a chance to order Harry Potter themed goodies for a birthday. I had zero issue and have bought so much from them since. While some things do take the full time to arrive, many are there in a couple of weeks. You have options to get a refund, and you can pay through PayPal.

    I do suggest reading reviews because the limited English can lack info at times. Still, I get the best prices on really cool stuff. Love it!

    Bottom Line: Yes, I would recommend this to a friend

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  • 3 out 6 people found this review helpful

    Frequent buyer

    No issues. This is the best and trusted website ever. It has never let me down. Out of all my purchases, the best buy was a rearview video mirror. I use this every day for my shuttle business. It cost me $29, but in New Zealand it sells for $380. I have had no problems. Keep it up.

    Bottom Line: Yes, I would recommend this to a friend

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  • 7 out 8 people found this review helpful

    Please be careful

    I ordered camo pants and coat and never received it. No one has returned my calls or emails. Please be careful when using this site. I used PayPal, so I'm covered I hope. Good luck. If I do get my stuff or talk to someone I will check back in!

    Bottom Line: No, I would not recommend this to a friend

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  • 7 out 9 people found this review helpful

    Great customer service

    I discovered Wish in February of this year. I've bought a lot of things. I am getting my orders, some earlier than expected. Whenever I have a question or am in doubt I contact customer service and they quickly respond. I am extremely satisfied. I am waiting for the rest of my items, most are already in Canada. Canada Post is extremely slow, it's not Wish that sell the items, it's the independent sellers. It's not Wish mailing them, but they do care about their customers. I always contact the sellers, and all of them respond and are quite helpful.

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 13 people found this review helpful

    Unhappy customer

    • Texas ,
    • Apr 15, 2017

    The delivery date of April 2nd turned into April 12th!

    My product tracking said it arrived in New York on April 2nd but yet it will take 10 days to ship from NY to Texas. My daughter did not get her birthday gift in time! She checked the mail every day leading up to her bday and was disappointed every time. Shame on Wish.com for terrible customer service.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 6 people found this review helpful

    Broken product

    I bought "his and her's" bracelets, and they broke while shipping, so I received the her's one broken.

    Bottom Line: No, I would not recommend this to a friend

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  • 9 out 12 people found this review helpful

    Over charged, very angry

    • Kenosha, WI,
    • Apr 12, 2017

    I had an order that was $17.81 and next thing you know, I can't make my cell phone bill due to a charge from Wish equaling $110.22. I am so disappointed because I've never had this problem with them and I can't even speak to an actual person on their customer service number. It's all just bull.

    I'm pregnant and don't need to be dealing with this, and am one very pissed pregnant lady. I advise not to order from them seeing as they can't even be competent enough to speak to their costumers. It's going to take them three days to read my email and probably a week to respond. I'm going to my bank to dispute it and am never ordering from them again.

    Bottom Line: No, I would not recommend this to a friend

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  • 7 out 9 people found this review helpful

    Not happy

    On or about 3/10/17 I ordered five items. My credit was credited on the 10th for the amount of the purchases. The order did not generate any kind of invoice nor was there a listing of the items I had purchased. I keep records, and I have none for those purchases.

    To date, I have only received one item from China with no way to return it if it didn't fit, or even exchange it if I didn't like it.

    Today is the 29th, and I am still waiting for the other four items, that's almost three weeks. I have never had to wait that long for anything I ordered before. I am not happy.

    I don't have an order number! None was given. I would have recommended this site to my friends because of the prices, but not now.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 8 people found this review helpful

    Too good to be true, then it is

    I bought lenses for my cell phone, had seen it on another website. When I opened the little bag (on the other site the container was a nice little zip bag with lenses fitted neatly inside), and the lenses all fell out. There are no instructions as to how to put the lenses back together. So, I'm quite sure I simply wasted $1 + shipping. I'm glad that's all I paid for this now useless device!

    Bottom Line: No, I would not recommend this to a friend

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