About Wish.com

Founded in 2011 by former Google and Yahoo engineers, Wish.com is a direct-from-China bargain hunting website that features hundreds of different stores and millions of products from all over the world.

Compared to other “online shopping malls,” Wish.com allows you to personalize your shopping experience using their unique algorithm that recommends products based on your past purchases, as well as products you view and reject (more about this in a moment). You can even save your favorite products to your Wishlist and buy later, or share them with others through Facebook.

But you’re not stuck browsing items on your computer, because Wish.com also offers apps for iOS, Android, Windows, and Amazon devices. Taken together, the company claims to make shopping fun!

There’s no doubt that shopping can be enjoyable (that’s why they call it ‘retail therapy’!). But just because Wish.com might be enjoyable—not to mention their rock-bottom prices—does this mean you’ll get a good value? Or, will you wait a long time, only to end up with junk? We’ll cover your most important questions here.

To start things off, let’s begin from square one: How to set up your Wish.com account.

Setting Up Your Wish.com Account

The first thing you’ll notice after landing on the Wish.com website is that you have to set up an account before browsing their products. This involves entering your email address, first and last name, and choosing a password.

In our experience, this seems to be a trend with many of these online discount marketplaces, but we think it’s a little annoying. In our mind, you should have the opportunity to learn whether or not you like a website before handing over your personal information.

At any rate, you’ll then need to enter your birthdate and gender in order to help the site “find products you love.” Remember that algorithm we talked about above? This is where it starts by tailoring your results based on your age and gender. Then, as you browse and view different items, the algorithm will continue refining your selections.

Speaking of which, let’s take a look at exactly how you browse through Wish.com’s listings.

Browsing the Wish.com Website & Using Wishlists

Wish.com’s home page will display their most recent listings, but you can also narrow your search by category (e.g. fashion, accessories, gadgets, etc.), or by product type (e.g. shoes, tops, underwear, and so forth).

If you come across a product you might be interested in, simply click on it and a separate window will appear with a description, pictures, and price. Here, you’ll also be able to view shipping charges, estimated arrival times, previous customer ratings and reviews about the product (as well as the store/seller itself), view related products, and more.

Wish.com's Product DescriptionAn example of what you’ll see after clicking on an item, including product and store ratings, shipping information, and more.

From here, you can buy the item or save it to your Wishlist. If you haven’t created a Wishlist yet, you’ll be prompted to do so, which only involves choosing a name for your list and pressing enter.

Under your account, you can create multiple Wishlists and add or delete items as you see fit. Wish.com also gives you the ability to follow your friends and view their Wishlists, and even make Birthday Wishlists that can be shared to Facebook.

Sure, these are some pretty cool features, but how much will they cost you?

What Products Does Wish.com Sell? Are They Expensive?

Signing up for a Wish.com account is completely free, and you won’t have to pay anything until you decide to buy.

As we noted above, Wish.com features products from a wide range of categories, from gadgets to fashion—and even some products that defy categorization.

Overall though, they seem to specialize in inexpensive electronics and gadgets sourced from overseas (most of which are knockoffs of popular products from mainstream companies, such as smartwatches intended to look like an Apple Watch), Bluetooth earbuds, action cameras (knockoffs of GoPro cameras), storage media (USB flash drives), cables, and speakers. For the most part, the site’s products are less than $100, and usually fall somewhere between $5 and $50.

Pro tip: According to a recent Wall Street Journal article, “Mr. Szulczewski [one of the company’s co-founders] said Wish vendors are free to price goods and make claims about discounts as they see fit.” As such, you’ll want to take any listed retail prices (the crossed-out number in the picture above) with a grain of salt.

Since Wish.com only acts as a marketplace for other sellers, each listing comes with its own shipping charges, although we found free shipping to be the norm.

As you browse Wish.com, add items to your Wishlists, and purchase products, you’ll earn rewards in the form of gift cards, which can be viewed in the Wallet section of your account. These gift cards expire within a few days, so be sure to use yours as soon as you get them!

All products purchased through Wish.com come with a 30-day refund policy (from the date of delivery), less S&H charges. In order to initiate a refund, “Simply click on ‘Contact Support’ next to the item you wish to request a return or a refund.”

But is it really this simple? What are customers saying?

Is Wish.com’s Customer Reputation As Cheap As Their Prices?

You probably understand that, for the most part, you get what you pay for. But despite their ultra-low prices, does Wish.com rank high on the list of their customers?

On ComplaintsBoard, there were dozens of customer complaints about Wish.com, including unauthorized transactions soon after placing an order, poor quality products (especially related to electronics), long shipping times (as you can see from the picture above, it could take a month or more to arrive), difficulty obtaining a refund, and poor customer service.

Wish.com, based out of San Francisco, CA, also had an F rating with the Better Business Bureau at the time of our research, based on 245 closed complaints (as of 1/12/16). Nearly all of these appeared to reference difficulty obtaining refunds, and the company’s tendency to continuously send automated email responses to very specific requests). On top of this, there were still 72 complaints that the company never bothered responding to.

Pro tip: Looking for similar products from different websites? This Reddit thread might provide some good alternatives.

But what about Wish.com’s apps? In contrast to their business model, their apps were rated highly, earning 4.5 stars on Google Play based on more than 2.2 million votes, and another 4.5-star rating on iTunes, based on 4,200 reviews.

Is Wish.com a Rising (Or Falling) Star?

There’s an old project management saying that goes: You have the option of fast, good and cheap. Pick two.

And in the instance of Wish.com, nearly all of the emphasis is placed on ‘cheap,’ basically to the exclusion of ‘fast’ and ‘good.’ So, although you’ll be getting rock-bottom prices, you’ll have to wait a very long time to receive your order, and in general, the product(s) will probably be of less-than-stellar quality.

On top of this, should anything go wrong with your order, you might experience difficulty getting in contact with the original seller (remember, Wish.com only acts as a storefront, but doesn’t sell items directly). And if you need to get Wish.com involved, many customers have complained that they weren’t much more help.

Taking all of this together, Wish.com certainly isn’t a scam, although many of their vendors could be. After all, they’re probably located overseas and completely anonymous (at least to customers), and it’s not clear if they’re required to go through any kind of vetting process before opening their Wish.com store.

Despite this gamble, Wish.com has millions of fans who regularly buy from their vendors, and sing praises about the products they purchased and the ultra-low prices they received. Only you will be able to understand whether or not it’s worth taking the risk.

Are you a Wish.com customer? Did you just use the site once, or are you a regular shopper? Tell us all about it by writing a review below!

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123 Customer Reviews for Wish.com

Average Customer Rating: 2.1
Rating Snapshot:
5 star: 17 4 star: 15 3 star: 8 2 star: 12 1 star:  71
Bottom Line: 30% would recommend it to a friend
Showing 1-11 of 123
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  • 0 out 1 people found this review helpful

    Latest app is junk

    • Chesapeake, VA,
    • Jul 21, 2017
    • Verified Reviewer

    I was a "Wishaholic." I ordered so many cheap things. Then around the time of Mother's Day or Memorial Day (I do remember it was a holiday of some sort), they started adding free items.

    I sign in with Google. For a while, it worked. Everything on the Wish app worked. But it started blocking me out. After several attempts, I set up another account; this time, by direct user name and password. But it didn't have my shopping history, so I retried with Google. I kept getting a "(403)" message. I discovered Google didn't have "allow less secure sites" checked, so I checked it, and all was fine again. Then when I updated the last app, it would crash every time I tried to view my cart. EVERY time. So I uninstalled and reinstalled the app. Then it wouldn't let me sign in with Google. I rechecked my preferences, and everything was fine with Google. But I still couldn't get in. So I signed in with the second account I created, but I still couldn't access the cart without crashing. I'm not sure if it's an issue with older devices or older iOS versions. But I wish I hadn't updated.

    Another annoyance with this is they won't accept PayPal payments. I don't trust them. I already got a warning from Google (the first time I had sign in problems), saying someone in DC tried accessing it through Google. I'm very leery about signing in directly to Wish without a "buffer" (or possible false security login) like Google.

    Rarely have I been disappointed with the purchases. There were a few items that arrived broken or ill advertised (wrong color, size, or missing piece), and one item never arrived at all. But that item was gladly reimbursed. But for the most part, I've been very satisfied; hence the disappointment. But maybe it's for the best. I ordered too many "free with $3 shipping and handling" items that really add up. It's like a cyber thrift store without the moldy smell, flattened fungus ridden shoes and slightly stained underwater hanging in the back. And what I really want from Wish now is still sitting in my inaccessible cart. I tried going back to Amazon, but everything seems so expensive with them now. I'm not going back to thrift stores.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 5 people found this review helpful

    My order was short

    • South Africa,
    • Jul 19, 2017
    • Verified Reviewer

    I think these guys are crooking so many people that are supporting. I ordered two items, and they only dispatched one. Why, why, why? And I paid for both already. I am so disappointed I can kill.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 8 people found this review helpful

    Clothing

    • West Virginia,
    • Jul 13, 2017
    • Verified Reviewer

    This site is a joke for buying clothes. I got my first order today and received three out of the five things I ordered, and none of them fit are where way-way too small. I ordered five different things for my kids, and none of it will fit any of them; these were all different sizes! I am not happy and will not order again.

    Bottom Line: No, I would not recommend this to a friend

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    • Jul 15, 2017

      Lydia stclair

      Very disappointing. I needed my dress for my daughter's wedding and I haven't received it yet. I had to look for another one and spend more money. The dates given are all not true. Just praying that I get the rest of my items. Not nice.

    • Jul 15, 2017

      Delcohalf

      Anyway, what I ordered so far I have no complaints, as of yet. I received mine on time and didn't wait for too long.

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  • 5 out 6 people found this review helpful

    Refusing refund for lost merchandise

    I had been using Wish for some time and was happy with the items I was buying. Shipping was very slow. Items were taking from trhree weeks to upwards of four months.

    Then I run into an issue where the merchandise never shows up. You track using their system and see the item(s) never left China.

    You reply to Wish on this issue and you get a reply "please wait 5 days," so you please wait five days until they get you out past 30 days (when they delete all records). Now with no record of the sale, you're back to the "please give your order 5 days."

    From December 10, 2016, to July 8, 2017, a lot of time has gone by.

    Be careful. Stay on top of your orders, remember their sizes are in "cm", "mm", an "L". So you will need to convert.

    The prices are great, but don't get screwed like I did. They just need to think about the customer more.

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 4 people found this review helpful

    I bought about seven items

    I was happy with the items I received. It does take a while to receive your items, and they all come from a different company. I got a cute watch, workout bottoms, earrings, bracelet, etc. It was also fun since the items come at different times to receive surprises when the items come.

    Bottom Line: Yes, I would recommend this to a friend

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  • 2 out 2 people found this review helpful

    Never arrived

    I ordered an item from Wish.com. Of course, the lure is the inexpensive prices. Supposedly they track their items, but it was coming from overseas. I never received the item. When you complain to their customer service, you get "canned" pre-typed answers. So bottom line? You get what you pay for, which is nothing. Just throw your money down the toilet instead.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    Dissatisfied

    • Los Angeles, CA,
    • Jul 10, 2017
    • Verified Reviewer

    It is next to impossible to get a hold of anyone to make a return. Some of the items are ok, but others are not. Simply put, you are stuck with them. They do not get back timely so there is no way I can figure how to return an item to China where most of the stuff comes from. Save your time and energy because you don't always get what you wish for.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 7 people found this review helpful

    It used to be great, but not any longer

    I discovered Wish.com just a year ago, and I went crazy ordering. The first three months I spent $900. And I hadn't slowed down too much until recently. I was very satisfied at first because they really did want to make the customer happy. If I said something didn't arrive, they wanted a picture of what I didn't get, but they'd give me a refund right away including the shipping. And I'd get a message telling me that they wanted me to be happy and they didn't want me to be inconvenienced by having to send the item back to China, or for me to be out any more money. So I should just keep the item and do with it whatever I wanted.

    I bought one pair of shoes I loved, name inside the shoe was Lemai, so I ordered quite a few more pairs not realizing there was another company, Akexiya, that sold shoes that looked just the same. But the A-company shoes were made smaller, so I couldn't even get them on. In the beginning, they didn't say what company you were ordering from. All the size charts were the same, so I wouldn't have known to order a larger size.

    Over the months I got other things I was unhappy with for one reason or another. Women's clothes are extremely small. But they were always quick to give me a refund. Maybe two months ago they started to offer things for free, you just pay shipping, which was no real deal because they just upped the shipping price. Then I found I had to click on a link to find out the shipping charge and it clued me into the fact that I could return anything within 30 days. So if the item was free, there was no refund, so why bother to return it?

    And it doesn't matter if the item if defective, or I guess broken, or item just doesn't work, they do not care one bit about the customer any longer. I say this because I bought a Samsung battery for my cell phone the beginning of June and it only worked for two days, and it wouldn't take a charge any longer. So I told them I wanted a refund and they said I had to send it back at my expense, and they would not refund the shipping I paid to have it sent to me either.

    And one other thing they used to have was an "order history page" so one could look up to see when something would be delivered, or for whatever reason. It's still in with their info about their site, but there are no such things now. When I typed in "order history," they just showed me a bunch of stuff, nothing I'd even looked at. Well, I went into the other room to get an order number, and I clicked Wish on my phone and low and behold, they made a liar out of me because there was a history page. Although it didn't go back very far.

    I had several things I had not received yet, so I was happy to see that page. Then I tried to take a picture of something they asked if I'd received and then I couldn't find the history page again. I kept clicking back and forth, and finally it came up, and I was able to ask for refunds which I couldn't have done without the history page. Again I tried the history page and couldn't get it at first, but finally, I was able to get the order number for the Samsung battery. The second number was for a dog necklace. I didn't have a problem with that item but just wanted to give you another order number.

    Bottom Line: No, I would not recommend this to a friend

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  • 7 out 9 people found this review helpful

    Do not buy any software from Wish

    I bought AutoCAD 16 and Corel Draw. Both CDs I received were illegal copies with back door instructions to load. I am still waiting for a refund.

    Wish is a crock of crap, DO NOT use!

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    Hacked

    • Mount Pleasant, PA,
    • Jul 6, 2017
    • Verified Reviewer

    I had no problem with the app when I first started using it. But I recently checked my order history, and someone had ordered a charge on my account, said they received it in April, but I never ordered this item.

    I'm very unhappy that this app let this happen.

    I just recently deactivated my account and will probably go get a new debit card just because I do not trust it.

    Bottom Line: No, I would not recommend this to a friend

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  • 11 out 14 people found this review helpful

    Never gotten my gel pens

    I ordered some gel pens from Wish. I ordered them June 12th and it said that they were delivered June 22nd. I never got them. Don't buy from this site Wish. I will not buy from them again. They take people's money and don't deliver the product.

    Bottom Line: No, I would not recommend this to a friend

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