About Wish.com

Founded in 2011 by former Google and Yahoo engineers, Wish.com is a direct-from-China bargain hunting website that features hundreds of different stores and millions of products from all over the world.

Compared to other “online shopping malls,” Wish.com allows you to personalize your shopping experience using their unique algorithm that recommends products based on your past purchases, as well as products you view and reject (more about this in a moment). You can even save your favorite products to your Wishlist and buy later, or share them with others through Facebook.

But you’re not stuck browsing items on your computer, because Wish.com also offers apps for iOS, Android, Windows, and Amazon devices. Taken together, the company claims to make shopping fun!

There’s no doubt that shopping can be enjoyable (that’s why they call it ‘retail therapy’!). But just because Wish.com might be enjoyable—not to mention their rock-bottom prices—does this mean you’ll get a good value? Or, will you wait a long time, only to end up with junk? We’ll cover your most important questions here.

To start things off, let’s begin from square one: How to set up your Wish.com account.

Setting Up Your Wish.com Account

The first thing you’ll notice after landing on the Wish.com website is that you have to set up an account before browsing their products. This involves entering your email address, first and last name, and choosing a password.

In our experience, this seems to be a trend with many of these online discount marketplaces, but we think it’s a little annoying. In our mind, you should have the opportunity to learn whether or not you like a website before handing over your personal information.

At any rate, you’ll then need to enter your birthdate and gender in order to help the site “find products you love.” Remember that algorithm we talked about above? This is where it starts by tailoring your results based on your age and gender. Then, as you browse and view different items, the algorithm will continue refining your selections.

Speaking of which, let’s take a look at exactly how you browse through Wish.com’s listings.

Browsing the Wish.com Website & Using Wishlists

Wish.com’s home page will display their most recent listings, but you can also narrow your search by category (e.g. fashion, accessories, gadgets, etc.), or by product type (e.g. shoes, tops, underwear, and so forth).

If you come across a product you might be interested in, simply click on it and a separate window will appear with a description, pictures, and price. Here, you’ll also be able to view shipping charges, estimated arrival times, previous customer ratings and reviews about the product (as well as the store/seller itself), view related products, and more.

Wish.com's Product DescriptionAn example of what you’ll see after clicking on an item, including product and store ratings, shipping information, and more.

From here, you can buy the item or save it to your Wishlist. If you haven’t created a Wishlist yet, you’ll be prompted to do so, which only involves choosing a name for your list and pressing enter.

Under your account, you can create multiple Wishlists and add or delete items as you see fit. Wish.com also gives you the ability to follow your friends and view their Wishlists, and even make Birthday Wishlists that can be shared to Facebook.

Sure, these are some pretty cool features, but how much will they cost you?

What Products Does Wish.com Sell? Are They Expensive?

Signing up for a Wish.com account is completely free, and you won’t have to pay anything until you decide to buy.

As we noted above, Wish.com features products from a wide range of categories, from gadgets to fashion—and even some products that defy categorization.

Overall though, they seem to specialize in inexpensive electronics and gadgets sourced from overseas (most of which are knockoffs of popular products from mainstream companies, such as smartwatches intended to look like an Apple Watch), Bluetooth earbuds, action cameras (knockoffs of GoPro cameras), storage media (USB flash drives), cables, and speakers. For the most part, the site’s products are less than $100, and usually fall somewhere between $5 and $50.

Pro tip: According to a recent Wall Street Journal article, “Mr. Szulczewski [one of the company’s co-founders] said Wish vendors are free to price goods and make claims about discounts as they see fit.” As such, you’ll want to take any listed retail prices (the crossed-out number in the picture above) with a grain of salt.

Since Wish.com only acts as a marketplace for other sellers, each listing comes with its own shipping charges, although we found free shipping to be the norm.

As you browse Wish.com, add items to your Wishlists, and purchase products, you’ll earn rewards in the form of gift cards, which can be viewed in the Wallet section of your account. These gift cards expire within a few days, so be sure to use yours as soon as you get them!

All products purchased through Wish.com come with a 30-day refund policy (from the date of delivery), less S&H charges. In order to initiate a refund, “Simply click on ‘Contact Support’ next to the item you wish to request a return or a refund.”

But is it really this simple? What are customers saying?

Is Wish.com’s Customer Reputation As Cheap As Their Prices?

You probably understand that, for the most part, you get what you pay for. But despite their ultra-low prices, does Wish.com rank high on the list of their customers?

On ComplaintsBoard, there were dozens of customer complaints about Wish.com, including unauthorized transactions soon after placing an order, poor quality products (especially related to electronics), long shipping times (as you can see from the picture above, it could take a month or more to arrive), difficulty obtaining a refund, and poor customer service.

Wish.com, based out of San Francisco, CA, also had an F rating with the Better Business Bureau at the time of our research, based on 245 closed complaints (as of 1/12/16). Nearly all of these appeared to reference difficulty obtaining refunds, and the company’s tendency to continuously send automated email responses to very specific requests). On top of this, there were still 72 complaints that the company never bothered responding to.

Pro tip: Looking for similar products from different websites? This Reddit thread might provide some good alternatives.

But what about Wish.com’s apps? In contrast to their business model, their apps were rated highly, earning 4.5 stars on Google Play based on more than 2.2 million votes, and another 4.5-star rating on iTunes, based on 4,200 reviews.

Is Wish.com a Rising (Or Falling) Star?

There’s an old project management saying that goes: You have the option of fast, good and cheap. Pick two.

And in the instance of Wish.com, nearly all of the emphasis is placed on ‘cheap,’ basically to the exclusion of ‘fast’ and ‘good.’ So, although you’ll be getting rock-bottom prices, you’ll have to wait a very long time to receive your order, and in general, the product(s) will probably be of less-than-stellar quality.

On top of this, should anything go wrong with your order, you might experience difficulty getting in contact with the original seller (remember, Wish.com only acts as a storefront, but doesn’t sell items directly). And if you need to get Wish.com involved, many customers have complained that they weren’t much more help.

Taking all of this together, Wish.com certainly isn’t a scam, although many of their vendors could be. After all, they’re probably located overseas and completely anonymous (at least to customers), and it’s not clear if they’re required to go through any kind of vetting process before opening their Wish.com store.

Despite this gamble, Wish.com has millions of fans who regularly buy from their vendors, and sing praises about the products they purchased and the ultra-low prices they received. Only you will be able to understand whether or not it’s worth taking the risk.

Are you a Wish.com customer? Did you just use the site once, or are you a regular shopper? Tell us all about it by writing a review below!

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21 Customer Reviews for Wish.com

Average Customer Rating: 2.6
Rating Snapshot:
5 stars: 3 4 stars: 5 3 stars: 1 2 stars: 5 1 stars: 7
Bottom Line: 38% would recommend it to a friend
Showing 1-11 of 21
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  • Useless team and a useless site

    • Edinburgh, Scotland,
    • Jan 22, 2017

    I have ordered for a hoodie from Wish.com. After nearly waiting for a month, I kept on chasing them, but no use. They kept on assuring me that the product is on its way and extended the deadline.

    Finally, after nearly two months, they could no more take my emails and refunded the amount. However, the money has still not come back to my account.

    It is a waste of time, money and effort. PLEASE refrain from using Wish.com! It's better to spend more and order from popular sites like Amazon.

    Bottom Line: No, I would not recommend this to a friend

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  • Missing In action

    I ordered an item in early November for Christmas. They emailed me on 17th of November saying it had been dispatched.

    It is now the 6th of January, and I have sent them three emails without a reply.

    Spread the word, folks!

    Bottom Line: No, I would not recommend this to a friend

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  • Lack of communication and trying to resolve an issue

    I had to change my Bank of America card number and all, and somehow it's gotten all messed up on Wish.com. Do they want my bank statement or my credit card? I can't even get a picture on there. I was advised by the bank that since this is an overseas project, not to do all of this, and it won't even let me send a picture.

    Anyway, if they did let me send my driver's license (which I was told not to do, or anything like that), or if they want to check on my account, they can call Arvest, Generations or my phone number, which they ignored. I have called San Francisco two or three times and I get the stupid little message and no reply.

    No I would not recommend this company, and I won't, but I want this resolved either way.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    Cheap

    Like it says in the review, you get what you pay for.

    I have ordered quite a few things. A few of the items were delivered broke or broke shortly after. I did order a makeup bag I liked and ordered another. If you are in the U.S., make sure you order clothing at least two sizes bigger. I ordered an XL, and it looked like a small.

    I'm still trying to get my money back from one company, but others have been nice and with no problem. If you order, don't expect much.

    Also, the items they have are a lot smaller than the pictures. READ the reviews before making and purchase. I'll probably order again, but not for anything over $10, so if I don't like it it's not a big loss.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Don't buy from Wish.com

    • Chicago, IL,
    • Jan 19, 2017

    I spent about $70 on an item that I thought was a cool idea. Soon after I ordered, I noticed in the fine print that it would take two months to get to me. I tried to cancel, but they said it was too late. They already "processed" the order. I asked for a tracking number, and they sent me one, but it has been over a week, and the is still no tracking information.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 3 people found this review helpful

    My orders never came and no refund.

    I ordered some items, and they never came. I was told that I was going to be refunded, but got no refund either. I got ripped off just over $100.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 4 people found this review helpful

    Buy what you know

    • Oklahoma,
    • Jan 18, 2017

    I buy from Wish.com all the time. Please, you need to understand how one country does business does not mean another country does the same.

    1. The sizing is small. Um, the companies come from China, they are smaller people so of course, their clothes are going to run smaller, which is common sense.

    2. Shipping is slow. On average not so much. It is common sense that shipping will be slow coming from another country. Be mindful that the items have to go thru several customs stops before getting to your door. The weather can play a role in this. If you want it now, don't buy it from Wish.com. If you still do it, that's your problem, stop complaining.

    3. Low quality. You get what you pay for. If you want cheap, you will get cheap. It's very simple.

    4. Customer service is bad. The companies are in another country, and their customer service probably doesn't speak your language, so yes, they use email because it can be translated easier. If they had customer services representatives speaking every language, then that would reflect on the pricing.

    Overall, use common sense when buying online from another country. Expect some problems and don't complain because shopping online is a calculated risk anyways. Plan ahead.

    I buy from Wish.com all the time if I have a problem, I shrug it off because it didn't cost a lot.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Not great

    • Brooklyn, NY,
    • Jan 18, 2017

    It is a site of "get what you paid for." Order two sizes more than you are. A sweater I paid $20 with shipping looks like a two-year-old sewed it, the seams don't even line up. And it's four weeks so far and my other item isn't here yet. Not a good site.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Wish.com ruins wishes

    • Washington,
    • Jan 18, 2017

    Sure, items are inexpensive and grab your attention. You think,"Wow, $1 for that, I've always wanted one," so you buy it. Then the price doubles or triples. The price is so cheap because the shipping is outrageous. That is where they get you. They also charge shipping per item, and they all ship separately, which makes no sense. Again, it's their way of getting profit.

    Then you wait over one month for the product. And don't bother tracking it, because once it leaves China, they can't find it.

    Then when the product arrives, you're so excited, only to be highly disappointed. I've bought quite a few different items, all in one batch, and each one is the cheapest quality and not as advertised. The blouse I bought was supposed to be a sweater, thick and warm, but I could wear it in the Bahamas, it's so thin and absolutely nothing like the picture. Very unflattering, and the sizes are ten times smaller than normal.

    Do not fall for the cheap prices. It is a gimmick and needs to be removed from existence. Every good review is false, and company made it. If you look at their product reviews, be sure to go to the 1 star to get real feedback.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Still waiting.

    • Illinois,
    • Jan 14, 2017

    I ordered three items from Wish.com, including a hat, copper infused socks and curlers. I received the hat, and it was great for the price. However, I am still waiting for the socks and curlers. It has been two months, and it's not looking good.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 6 people found this review helpful

    The good, the bad, and the ugly!

    • Stewart, British Columbia, Canada,
    • Jan 8, 2017

    I have been a wish, geek, home and mama customer since July 2016. I have purchased a variety of products, from clothes, electronics, toys, houseware, jewelry, etc.

    There has been both good and poor quality merchandise. All clothes should be ordered two sizes bigger than you need, and still, there is a good chance it won't fit.

    Electronics's buyer beware, there is a 50/50 shot that it will be of poor quality. Toys are OK. Jewelry has been pretty good, at least nothing has turned my finger green or tarnished.

    There has been a few thing that came late, got lost, or damaged, which I was refunded for.

    BUT, their customer service is lacking, to say the least. All you get are generic responses, which usually have no bearing on the matter.

    The worst experience was the last 6 days, where I had three items from two different stores (which they later said were owned by the same person), in two different orders. I was sent a notification that they were delivered on December 16, 2016. When I got the mail, only one item was contained in said package.

    After six days, 11 responses and seven different people, I was refunded.

    After doing my own inquiry, I noticed that the three were connected, with one tracking number for three items, and I know that they could have packaged them together, but the fact is, they were not. I had to explain this seven times, each time I heard the same thing from them, it was as if they had no idea or understanding of the facts. Finally, someone named Jen responded and acknowledged that I had not received two of the items.

    They cannot deal with two items on the same ticket, so I am still dealing with the ring I did not get, and am going through the whole thing all over again. I am up to five responses, with 5 representatives, and still they are asking for a picture of the package and the item I have not received, to help them better understand the problem.

    In conclusion, as with life itself, there are good points and bad, you just have to decide for yourself if it is worth the bad. Keep in mind, I have hundreds of transactions, spent I would guess about $2000 on this site. Also, I have been refunded about $500, and only had four issues that I would call unacceptable.

    Bottom Line: Yes, I would recommend this to a friend

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