About Wish.com

Founded in 2011 by former Google and Yahoo engineers, Wish.com is a direct-from-China bargain hunting website that features hundreds of different stores and millions of products from all over the world.

Compared to other “online shopping malls,” Wish.com allows you to personalize your shopping experience using their unique algorithm that recommends products based on your past purchases, as well as products you view and reject (more about this in a moment). You can even save your favorite products to your Wishlist and buy later, or share them with others through Facebook.

But you’re not stuck browsing items on your computer, because Wish.com also offers apps for iOS, Android, Windows, and Amazon devices. Taken together, the company claims to make shopping fun!

There’s no doubt that shopping can be enjoyable (that’s why they call it ‘retail therapy’!). But just because Wish.com might be enjoyable—not to mention their rock-bottom prices—does this mean you’ll get a good value? Or, will you wait a long time, only to end up with junk? We’ll cover your most important questions here.

To start things off, let’s begin from square one: How to set up your Wish.com account.

Setting Up Your Wish.com Account

The first thing you’ll notice after landing on the Wish.com website is that you have to set up an account before browsing their products. This involves entering your email address, first and last name, and choosing a password.

In our experience, this seems to be a trend with many of these online discount marketplaces, but we think it’s a little annoying. In our mind, you should have the opportunity to learn whether or not you like a website before handing over your personal information.

At any rate, you’ll then need to enter your birthdate and gender in order to help the site “find products you love.” Remember that algorithm we talked about above? This is where it starts by tailoring your results based on your age and gender. Then, as you browse and view different items, the algorithm will continue refining your selections.

Speaking of which, let’s take a look at exactly how you browse through Wish.com’s listings.

Browsing the Wish.com Website & Using Wishlists

Wish.com’s home page will display their most recent listings, but you can also narrow your search by category (e.g. fashion, accessories, gadgets, etc.), or by product type (e.g. shoes, tops, underwear, and so forth).

If you come across a product you might be interested in, simply click on it and a separate window will appear with a description, pictures, and price. Here, you’ll also be able to view shipping charges, estimated arrival times, previous customer ratings and reviews about the product (as well as the store/seller itself), view related products, and more.

Wish.com's Product DescriptionAn example of what you’ll see after clicking on an item, including product and store ratings, shipping information, and more.

From here, you can buy the item or save it to your Wishlist. If you haven’t created a Wishlist yet, you’ll be prompted to do so, which only involves choosing a name for your list and pressing enter.

Under your account, you can create multiple Wishlists and add or delete items as you see fit. Wish.com also gives you the ability to follow your friends and view their Wishlists, and even make Birthday Wishlists that can be shared to Facebook.

Sure, these are some pretty cool features, but how much will they cost you?

What Products Does Wish.com Sell? Are They Expensive?

Signing up for a Wish.com account is completely free, and you won’t have to pay anything until you decide to buy.

As we noted above, Wish.com features products from a wide range of categories, from gadgets to fashion—and even some products that defy categorization.

Overall though, they seem to specialize in inexpensive electronics and gadgets sourced from overseas (most of which are knockoffs of popular products from mainstream companies, such as smartwatches intended to look like an Apple Watch), Bluetooth earbuds, action cameras (knockoffs of GoPro cameras), storage media (USB flash drives), cables, and speakers. For the most part, the site’s products are less than $100, and usually fall somewhere between $5 and $50.

Pro tip: According to a recent Wall Street Journal article, “Mr. Szulczewski [one of the company’s co-founders] said Wish vendors are free to price goods and make claims about discounts as they see fit.” As such, you’ll want to take any listed retail prices (the crossed-out number in the picture above) with a grain of salt.

Since Wish.com only acts as a marketplace for other sellers, each listing comes with its own shipping charges, although we found free shipping to be the norm.

As you browse Wish.com, add items to your Wishlists, and purchase products, you’ll earn rewards in the form of gift cards, which can be viewed in the Wallet section of your account. These gift cards expire within a few days, so be sure to use yours as soon as you get them!

All products purchased through Wish.com come with a 30-day refund policy (from the date of delivery), less S&H charges. In order to initiate a refund, “Simply click on ‘Contact Support’ next to the item you wish to request a return or a refund.”

But is it really this simple? What are customers saying?

Is Wish.com’s Customer Reputation As Cheap As Their Prices?

You probably understand that, for the most part, you get what you pay for. But despite their ultra-low prices, does Wish.com rank high on the list of their customers?

On ComplaintsBoard, there were dozens of customer complaints about Wish.com, including unauthorized transactions soon after placing an order, poor quality products (especially related to electronics), long shipping times (as you can see from the picture above, it could take a month or more to arrive), difficulty obtaining a refund, and poor customer service.

Wish.com, based out of San Francisco, CA, also had an F rating with the Better Business Bureau at the time of our research, based on 245 closed complaints (as of 1/12/16). Nearly all of these appeared to reference difficulty obtaining refunds, and the company’s tendency to continuously send automated email responses to very specific requests). On top of this, there were still 72 complaints that the company never bothered responding to.

Pro tip: Looking for similar products from different websites? This Reddit thread might provide some good alternatives.

But what about Wish.com’s apps? In contrast to their business model, their apps were rated highly, earning 4.5 stars on Google Play based on more than 2.2 million votes, and another 4.5-star rating on iTunes, based on 4,200 reviews.

Is Wish.com a Rising (Or Falling) Star?

There’s an old project management saying that goes: You have the option of fast, good and cheap. Pick two.

And in the instance of Wish.com, nearly all of the emphasis is placed on ‘cheap,’ basically to the exclusion of ‘fast’ and ‘good.’ So, although you’ll be getting rock-bottom prices, you’ll have to wait a very long time to receive your order, and in general, the product(s) will probably be of less-than-stellar quality.

On top of this, should anything go wrong with your order, you might experience difficulty getting in contact with the original seller (remember, Wish.com only acts as a storefront, but doesn’t sell items directly). And if you need to get Wish.com involved, many customers have complained that they weren’t much more help.

Taking all of this together, Wish.com certainly isn’t a scam, although many of their vendors could be. After all, they’re probably located overseas and completely anonymous (at least to customers), and it’s not clear if they’re required to go through any kind of vetting process before opening their Wish.com store.

Despite this gamble, Wish.com has millions of fans who regularly buy from their vendors, and sing praises about the products they purchased and the ultra-low prices they received. Only you will be able to understand whether or not it’s worth taking the risk.

Are you a Wish.com customer? Did you just use the site once, or are you a regular shopper? Tell us all about it by writing a review below!

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106 Customer Reviews for Wish.com

Average Customer Rating: 2.1
Rating Snapshot:
5 star: 16 4 star: 11 3 star: 6 2 star: 12 1 star:  61
Bottom Line: 30% would recommend it to a friend
Showing 1-11 of 106
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  • 2 out 2 people found this review helpful

    Sketchy; asking for photos of my credit card and photo ID with name

    • Jasper, AL,
    • Jun 22, 2017
    • Verified Reviewer

    I have ordered from Wish.com twice before and spent quite a bit of money and was pretty satisfied with what I received. However, I recently attempted to place another fairly large order and got a notification that my payment would not go through because my account has been blocked due to possible fraudulent activity, and that I needed to contact customer service in order to remove the block and prove authenticity that I was who I am. This made no sense to me whatsoever, especially when I attempted to pay through PayPal, which is a completely separate entity and it still took me back to a notice stating I needed to send in a picture of the credit card I used to pay, and a photo ID with my name on it.

    I tried calling the number listed on the site, and all he did was tell me to send in an email. I sent multiple emails and received multiple canned responses back, all auto sent. When I did finally receive a response from someone who seems to be an actual human, what they sent to me made no sense and did not answer my original questions. They just kept asking me to send in pictures of my ID with my name and then my credit card.

    I have never experienced these types of requests from any vendor I've ever worked with, and it seems very sketchy to me, especially since there's no reason for this block to be put on my card at all. And I cannot get a straight answer from anyone. Very unprofessional.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 9 people found this review helpful

    Worst company on the planet!

    • Virginia Beach, VA,
    • Jun 19, 2017
    • Verified Reviewer

    Please consumers, never order from this company unless you want to be ripped off and lied to, as this is what this company is famous for. They claim to guarantee that you will get your product and be satisfied as well, and that is the farthest thing from the truth. But if you want to be lied to and ripped off, then this is the company for you.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    Never again

    I placed an order 6 weeks ago and only 2/3 of the order arrived. The other items were disappointing, to say the least. The Clothes is tiny, crystals are just glass marble, and the oil diffuser doesn't work. Totally ripped off. Don't download this app. I must've been crazy.

    Bottom Line: No, I would not recommend this to a friend

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  • 11 out 11 people found this review helpful

    Merchandise

    I received a partial order from Wish. Twp items I was not impressed with, and one not even sure I ordered. I haven't received two items, one being a ring that I was told to pay only a dollar for.

    I doubt I will be ordering from Wish again or recommending them to anyone. They got their money, and the email says merchandise was delivered! So I'm not happy. There is no phone number to contact them! If I don't receive the merchandise, I will be writing them very soon. If I pay for merchandise, I expect to receive it!

    Bottom Line: No, I would not recommend this to a friend

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  • 9 out 10 people found this review helpful

    Friendly but delivery timing stinks

    • Indianapolis, IN,
    • Jun 14, 2017
    • Verified Reviewer

    My friends introduced me to this site through the cool knick-knacks they would show me. I thought they were trendy and reasonably priced, but they didn't tell me until later about how crazy the shipping could be.

    When I shared with them about me trying the site but getting frustrated about the actual wait, they laughed. Then revealed that Wish is known for it. Ugh!

    All I wanted was this cute pink zip-up jacket.

    Bottom Line: No, I would not recommend this to a friend

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  • 9 out 13 people found this review helpful

    A good product

    • Philadelphia, PA,
    • Jun 14, 2017
    • Verified Reviewer

    My sister told me about Wish.com and I just had to try it. I ordered a watch, and it came, and I love it! It came in one piece and was wrapped in bubble wrap, nothing was broken when I received it, and I will definitely be ordering from them again.

    Bottom Line: Yes, I would recommend this to a friend

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  • 6 out 7 people found this review helpful

    The worst customer service and no refund policy

    Status of the order indicates "delayed but in route." No email or notification of lost in transit, and basically no follow-up from customer service at all. When I requested an update on the approximate delivery date since the item had still not arrived but pending delivery, I was told that the "30-day window expired" and they would not refill nor refund my money. I will spend an hour writing reviews about this experience and making recommendations for OTHER sites NOT affiliated with Wish.com.

    Bottom Line: No, I would not recommend this to a friend

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  • 11 out 12 people found this review helpful

    It's to be expected, but it's still awesome.

    • Louisiana,
    • Jun 10, 2017
    • Verified Reviewer

    I understand the frustration with Wish because it takes FOREVER to arrive, but it's to be expected considering it's coming from China.

    I've had pretty of great experiences with Wish. Each time I've ordered and it didn't arrive on time, I've been able to get a refund (plus they usually let you keep the item), and the customer service takes a while to reply over email, but it's always been within two days.

    The most important thing with Wish is ALWAYS read the reviews! ALWAYS. Sometimes all they have is store reviews, but as long as it's four stars or more, I'd say you're in the clear. Also, just remember that price equals quality. So sometimes it's thin material or uneven stitching, etc.

    I'd say if you just have patience and really pay attention to the reviews (and understand it usually won't look like the perfect picture you see when buying), I think you'll have a good experience.

    I'd give it three stars just because it takes a long time. But other than that, I'm pleased with the $1-$5 t-shirts, because it was so cheap I knew what I was going to get. They have awesome stuff, really cute clothes, and great deals. Give it a try!

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 4 people found this review helpful

    I ordered four things and only two came

    A friend recommended this website to me, and I thought it was really cool. I ordered four things. A lipstick, a face brush, a blackhead peel, and beauty blenders. At the time the most expensive thing was the blackhead peel. I placed my order, and in about two weeks my lipstick came. I was very happy and satisfied with it. Then about a month later my face brush finally came. It wasn't very good and broke in the first three days.

    I placed my order in October, but my blackhead peel and beauty blenders still haven't come. When I look at my package tracker it says, "Your order is close!" LIES. Don't use this website unless.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 11 people found this review helpful

    Wish are crooks, do not buy!

    • Portland, OR,
    • Jun 9, 2017
    • Verified Reviewer

    Basically, the app will take so long to deliver your items that when you request a refund, they will say it's past their policy standard issue time. I emailed them within the timeframe, and they kept saying to wait another week and that it was coming, until enough time went by that now they can deny my refund. Wish steals your money and never sends your items!

    Bottom Line: No, I would not recommend this to a friend

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  • 22 out 26 people found this review helpful

    Horrible. NEVER use this site!

    I had two orders placed incorrectly so I canceled immediately and got confirmation it was canceled. And then I placed a third order correctly on a different credit card number. They then took all three payments from one card and claim they can't refund as the goods were shipped out (this was only a few hours after placing the order, so I doubt anything had been organized or sent!).

    The stuff has not arrived, and they still refuse to refund and send an auto-reply email to me, again and again, no matter what proof I send them, they do not care. They have STOLEN over $150, and the one order I did expect has now half arrived, way past the due date and is incorrect colors to what I requested.

    I recommend that everybody save themselves the huge crap storm and do not use Wish and tell everyone else to save themselves too.

    Bottom Line: No, I would not recommend this to a friend

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