About Wish.com

Founded in 2011 by former Google and Yahoo engineers, Wish.com is a direct-from-China bargain hunting website that features hundreds of different stores and millions of products from all over the world.

Compared to other “online shopping malls,” Wish.com allows you to personalize your shopping experience using their unique algorithm that recommends products based on your past purchases, as well as products you view and reject (more about this in a moment). You can even save your favorite products to your Wishlist and buy later, or share them with others through Facebook.

But you’re not stuck browsing items on your computer, because Wish.com also offers apps for iOS, Android, Windows, and Amazon devices. Taken together, the company claims to make shopping fun!

There’s no doubt that shopping can be enjoyable (that’s why they call it ‘retail therapy’!). But just because Wish.com might be enjoyable—not to mention their rock-bottom prices—does this mean you’ll get a good value? Or, will you wait a long time, only to end up with junk? We’ll cover your most important questions here.

To start things off, let’s begin from square one: How to set up your Wish.com account.

Setting Up Your Wish.com Account

The first thing you’ll notice after landing on the Wish.com website is that you have to set up an account before browsing their products. This involves entering your email address, first and last name, and choosing a password.

In our experience, this seems to be a trend with many of these online discount marketplaces, but we think it’s a little annoying. In our mind, you should have the opportunity to learn whether or not you like a website before handing over your personal information.

At any rate, you’ll then need to enter your birthdate and gender in order to help the site “find products you love.” Remember that algorithm we talked about above? This is where it starts by tailoring your results based on your age and gender. Then, as you browse and view different items, the algorithm will continue refining your selections.

Speaking of which, let’s take a look at exactly how you browse through Wish.com’s listings.

Browsing the Wish.com Website & Using Wishlists

Wish.com’s home page will display their most recent listings, but you can also narrow your search by category (e.g. fashion, accessories, gadgets, etc.), or by product type (e.g. shoes, tops, underwear, and so forth).

If you come across a product you might be interested in, simply click on it and a separate window will appear with a description, pictures, and price. Here, you’ll also be able to view shipping charges, estimated arrival times, previous customer ratings and reviews about the product (as well as the store/seller itself), view related products, and more.

Wish.com's Product DescriptionAn example of what you’ll see after clicking on an item, including product and store ratings, shipping information, and more.

From here, you can buy the item or save it to your Wishlist. If you haven’t created a Wishlist yet, you’ll be prompted to do so, which only involves choosing a name for your list and pressing enter.

Under your account, you can create multiple Wishlists and add or delete items as you see fit. Wish.com also gives you the ability to follow your friends and view their Wishlists, and even make Birthday Wishlists that can be shared to Facebook.

Sure, these are some pretty cool features, but how much will they cost you?

What Products Does Wish.com Sell? Are They Expensive?

Signing up for a Wish.com account is completely free, and you won’t have to pay anything until you decide to buy.

As we noted above, Wish.com features products from a wide range of categories, from gadgets to fashion—and even some products that defy categorization.

Overall though, they seem to specialize in inexpensive electronics and gadgets sourced from overseas (most of which are knockoffs of popular products from mainstream companies, such as smartwatches intended to look like an Apple Watch), Bluetooth earbuds, action cameras (knockoffs of GoPro cameras), storage media (USB flash drives), cables, and speakers. For the most part, the site’s products are less than $100, and usually fall somewhere between $5 and $50.

Pro tip: According to a recent Wall Street Journal article, “Mr. Szulczewski [one of the company’s co-founders] said Wish vendors are free to price goods and make claims about discounts as they see fit.” As such, you’ll want to take any listed retail prices (the crossed-out number in the picture above) with a grain of salt.

Since Wish.com only acts as a marketplace for other sellers, each listing comes with its own shipping charges, although we found free shipping to be the norm.

As you browse Wish.com, add items to your Wishlists, and purchase products, you’ll earn rewards in the form of gift cards, which can be viewed in the Wallet section of your account. These gift cards expire within a few days, so be sure to use yours as soon as you get them!

All products purchased through Wish.com come with a 30-day refund policy (from the date of delivery), less S&H charges. In order to initiate a refund, “Simply click on ‘Contact Support’ next to the item you wish to request a return or a refund.”

But is it really this simple? What are customers saying?

Is Wish.com’s Customer Reputation As Cheap As Their Prices?

You probably understand that, for the most part, you get what you pay for. But despite their ultra-low prices, does Wish.com rank high on the list of their customers?

On ComplaintsBoard, there were dozens of customer complaints about Wish.com, including unauthorized transactions soon after placing an order, poor quality products (especially related to electronics), long shipping times (as you can see from the picture above, it could take a month or more to arrive), difficulty obtaining a refund, and poor customer service.

Wish.com, based out of San Francisco, CA, also had an F rating with the Better Business Bureau at the time of our research, based on 245 closed complaints (as of 1/12/16). Nearly all of these appeared to reference difficulty obtaining refunds, and the company’s tendency to continuously send automated email responses to very specific requests). On top of this, there were still 72 complaints that the company never bothered responding to.

Pro tip: Looking for similar products from different websites? This Reddit thread might provide some good alternatives.

But what about Wish.com’s apps? In contrast to their business model, their apps were rated highly, earning 4.5 stars on Google Play based on more than 2.2 million votes, and another 4.5-star rating on iTunes, based on 4,200 reviews.

Is Wish.com a Rising (Or Falling) Star?

There’s an old project management saying that goes: You have the option of fast, good and cheap. Pick two.

And in the instance of Wish.com, nearly all of the emphasis is placed on ‘cheap,’ basically to the exclusion of ‘fast’ and ‘good.’ So, although you’ll be getting rock-bottom prices, you’ll have to wait a very long time to receive your order, and in general, the product(s) will probably be of less-than-stellar quality.

On top of this, should anything go wrong with your order, you might experience difficulty getting in contact with the original seller (remember, Wish.com only acts as a storefront, but doesn’t sell items directly). And if you need to get Wish.com involved, many customers have complained that they weren’t much more help.

Taking all of this together, Wish.com certainly isn’t a scam, although many of their vendors could be. After all, they’re probably located overseas and completely anonymous (at least to customers), and it’s not clear if they’re required to go through any kind of vetting process before opening their Wish.com store.

Despite this gamble, Wish.com has millions of fans who regularly buy from their vendors, and sing praises about the products they purchased and the ultra-low prices they received. Only you will be able to understand whether or not it’s worth taking the risk.

Are you a Wish.com customer? Did you just use the site once, or are you a regular shopper? Tell us all about it by writing a review below!

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55 Customer Reviews for Wish.com

Average Customer Rating: 2.4
Rating Snapshot:
5 stars: 10 4 stars: 7 3 stars: 4 2 stars: 9 1 stars: 25
Bottom Line: 38% would recommend it to a friend
Showing 1-11 of 55
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  • 1 out 2 people found this review helpful

    No problems with Wish

    • Arizona,
    • Mar 25, 2017

    I have been shopping online from Wish.com for the past month.

    What I have received so far in women's clothing, the quality has been very good. The clothing runs very small. The shoes are the correct sizes as in the USA. It does take a little time for the items to arrive.

    I'm pleased with this site.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    I recommend Wish, but not for clothes

    • California,
    • Mar 24, 2017

    I've purchased several items from Wish.com. I haven't had a good experience with clothes. They either don't fit right or are of very poor quality.

    I have purchased many accessories, hair clips, earrings, necklaces, and rings. Most are decent for the price but earrings are a hit and miss as the part that goes through your ear will not fit right and is painful.

    It is good for dog products and phone cases and covers, and I have gotten some cute stuffed animals also.

    Bottom Line: Yes, I would recommend this to a friend

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  • 7 out 7 people found this review helpful

    Don't use this company

    • Netherlands,
    • Mar 20, 2017

    This company offers goods at so-called reduced rates. But when you order something of value, it does not arrive. They ask you to be patient. It still does not arrive. Then they say you cannot get a refund because they only give refunds up to 30 days. That is both robbery and a scam. Avoid them at all costs.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 4 people found this review helpful

    How to start ordering

    I've been having difficulties ordering from the site! For some reason, I keep getting the message that there is something wrong with my account. I don't feel comfortable sending a strange company a photo of my entire debit card and/or a bank statement. Is there a phone number to actually speak to a human being? There are several items that I would LOVE to purchase, but I'm stuck in a holding pattern for now.

    Bottom Line: Yes, I would recommend this to a friend

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  • 6 out 6 people found this review helpful

    I wish I never wasted my time ordering from Wish!

    • Ontario, Canada,
    • Mar 16, 2017

    A couple of days after my items were to arrive I sent an email to see when I could expect to receive them. The response was that they checked my order, decided to cancel my order, and would be refunding me. I did not ask for my order to be canceled.

    When I tried to discuss my frustration and emailed customer support, I only received seemingly form emails in return that did not address my questions and frustrations. They also did not help me sign onto my account that I was not able to sign onto because it said my email was invalid.

    When calling the company, you can't speak to anyone! Don't count on receiving your order. Very unreliable and pitiful customer service!

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 7 people found this review helpful

    I've had pleasant service

    I first come upon the Wish.com app six months ago. At first, I was skeptical, but what the hell, I didn't have much in the bank on that debit card and there is no overdraft. So I purchased a $1 laser light and a $1 precision tool set.

    About a month later I received them. Laser worked for what I paid, and I did some little modifications to it. The precision set better than expected. So I ordered a few other things in the $5-$10 range. Two items never came. I mentioned it to customer service, and with 36 hours I was reimbursed for the item and shipping.

    So I ordered some more. This last item was a flashlight. I received it a week and a half ago, and I had a complaint. This flashlight was definitely not what the shop was advertising. They got back with me asking to send a photo of the product and a photo of the packaging tracking number. I threw that packaging away and wasn't too worried about the refund, but more or less was letting them know I was a little disappointed.

    I sent them a picture of just the product, told them with a few rings and hose washers I made it solid, but that the brightness was nowhere near 10000lm but more like 200lm. The next afternoon they replied back agreeing with me and reimbursed me. Less than 24 hours later I was refunded. I went back on to order the same light but from a different store. I did for a few bucks more, and it was mailed here in the States and I got it within a week. The quality the store advertised was what I got.

    I have gotten nothing but excellent customer service. A few items came late and I was reimbursed, but when the product finally came and I told them, they told me to keep the product as a "thank you for shopping." I have not spent more than $10 on one item so the higher prices may have a different service if complaining, but I would risk it from what I have seen. I will keep on buying here and there.

    Bottom Line: Yes, I would recommend this to a friend

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  • 7 out 7 people found this review helpful

    Never had so many refunds!

    • Florida,
    • Mar 13, 2017

    I sell on this website and have almost had enough! I have been selling for quite a few years and have never had so many refunds. This company gives refunds to customers for everything even without contacting me. I am loosing so much money because of this company. These customers make up stories and boom, they get a refund. Wish.com does not do things right at all for the sellers!

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    First order experience and overall review of Wish.com

    Despite the high number of negative reviews, mine was reasonable.

    I ordered two lots of 10 Guy Fawkes masks. The reason I chose this particular store was the price, and also because they were the only store offering lots of 10 masks, and partly because the store had a large number of positive reviews. I ordered on January 30th, and they arrived on February 16th, which was half the time they said it would take.

    After my order was processed and was shipped, which you can monitor via the Wish.com site, I received a tracking number that I was able to look up. But I had to visit a different website, which I assume was the shipper's site. Anyhow, the tracking was accurate for the most part, maybe a little slow in updating, but good enough. My order arrived with all 20 masks intact and no funny business on the money end. They charged me what they said they would and nothing more.

    I do have one complaint that seems to be common, and that is that the items are often misrepresented in the photos provided. Many stores have multiple different pictures representing an item and are not clear as to which is the item you will be getting. In my case, the pictures were similar but obviously NOT the same. Though the items I received were sufficiently similar for my needs, it would be extremely helpful if stores would take care to better indicate exactly the item represented.

    I have also had a number of friends who have ordered from Wish.com with positive results. I should mention that neither myself nor my friends have ordered anything electronic, with the exception of a color changing LED light bulb with remote, which seemed cheap but functioned as it was supposed to.

    Overall my experience is getting a four-star rating, but not a five due to the masks being a little different than was represented on the site.

    The bottom line is, look for stores and products that have numerous REAL reviews. You can typically tell if a vendor is stacking reviews themselves, particularly if they are foreign and lack knowledge of the English language (I'm not trying to stereotype anyone, just saying). Be sure to read the reviews of the item you are interested in and also the store selling that item. They seem to be a good way to gauge the service and product you will get.

    I will likely purchase from Wish.com again in the future if I see something that interests me.

    Bottom Line: Yes, I would recommend this to a friend

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  • 8 out 8 people found this review helpful

    Wish.com is not what you would wish to have.

    First, this company just want the products to go. They don't care about clients.

    I bought items, and when I enquired about how to return them, the answer was that it takes time for the returned item to be received and so they told me it depends on me if I would wait for that long to get my refund. Surely this means they are trying to get rid of their merchandise, regardless of if you like it or not. Simply, I am stuck with the items since paying for shipping is expensive and they will not refund all the money.

    I can't recommend anyone to this site.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 11 people found this review helpful

    Shipping

    The clothing from Wish.com is small. Shipping on almost all the items takes forever. People say their product came early when it really takes two months to deliver. I would not recommend them.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 9 people found this review helpful

    Do not buy from this website!

    I ordered a product designed to remove ear wax from your ears, but I received a teeth whitening kit! That is not even CLOSE! It costs more to send it back, so I kept it. I will NEVER buy from them again.

    Bottom Line: No, I would not recommend this to a friend

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