After a long and exhausting decision I decided to purchase the IT Cosmetic line at Ulta, as the return policy is great and no gimmicky sales are involved.
I'm very disappointed in the Your Skin But Better CC Cream with SPF 50+. Reasons: it goes on heavy thick and feels just as heavy, it's shiny to. It does not cover as well as what the pitch says, it highlights wrinkles and does not cover small dark freckles, etc.
Superhero Mascara: This goes on clumpy, the wand would be better if curves and smaller bristles were on it. I had to use my other curved fine bristle wand to apply the Superhero. It flaked too.
Lipstick: it doesn't stay on but 5 minutes, leaves my lips feeling dry.
The IT You Sculpted: This is okay if you're looking for slight definition. Beware it's a pain to brush out if you've messed up.
Bye Bye Under Eye Waterproof Concealer: A pin sized amount goes a long way, which is great but removing it is a pain.
Confidence in a Cream Moisturizing Super Cream: A dab of this very, very small product goes a long way. The smell is nice, however I'm not impressed.
Vitality Cheek Flush: Not bad, this is like the rest of the blushes on the market. My recommendation is good for this, but save your money and purchase one that's not so pricey.
Build a Brow: It seems to do okay, it's thick and goes a long way. It stays on and so far no issues with this.
Your Skin But Better CC+ Airbrush Perfecting Powder SPF: This comes with the sponge in it, nicely laid out design of this product. I like the option of applying with a brush or sponge. It does come off on clothes, etc., when it comes in contact with anything, and this is not a pain to wash off. It doesn't cover everything like its counterpart foundation cream. And it's not as bad with wrinkles to.
Both the liquid and powder instruct you to apply after two hours of being outside in any type of situation where you get wet, sweat etc. Sorry, but I'm not doing that, what a pain right.
IT Brushes: They are fantastic.
The Your Contour Must Haves Airbrush Sculpting and Highlighting 2 Piece Brush Set: Don't purchase this if you get the IT Brushes from Ulta, the brushes in the large kit are better. So to purchasing the contour kit brushes is a waste of money in my opinion.
This product line might be for someone that is younger than me, I'm 50, and who doesn't have a large pore problem, or wrinkles and for a non-outdoor woman, or better for someone that stays inside a majority of the time.
I'm taking a majority of everything back to Ulta today, I have my receipt, the boxes that everything came in and I'm still within the 60 day return policy window, about one week left actually. This is the first time I've left any review anywhere.
Bottom Line: No, I would not recommend this to a friend