Wish Review: Is It Legit or Just Hype?

By HighYa Research Team
Updated on: Nov 1, 2019

What Makes Wish Different?

Founded in 2011 by former Google and Yahoo engineers, Wish.com is an online retailer that features hundreds of different stores and millions of products from suppliers all over the world.

Wish.com merchants primarily sell apparel, electronics, and health and wellness products. The merchandise comes directly from the factory, allowing Wish.com to sell you products at lower prices.

Most products are listed at more than 50% off their retail price, with some at 98% off or even listed as free (you only pay for shipping).

At first glance, Wish looks like an incredible deal. Does the company deliver? Let’s look closer at how the company works, what they sell, and whether shoppers are satisfied to find out.

How Does Wish.com Work?

The first thing you’ll notice after landing on the Wish website is that you have to set up an account with your name and email address or Facebook/Google account before browsing their products. Shopping on the site isn’t possible until you’ve done so.

Wish.com’s home page will display their most recent listings, but you can also narrow your search by category (fashion, accessories, gadgets, etc.), or by product type (shoes, tops, underwear, and so forth).

If you come across a product you want, click on it to view description, pricing, more pictures, previous customer ratings, shipping charges, and estimated arrival time.

From here, you can buy the item or save it to your Wishlist. You can create multiple Wishlists through your account and add or delete items as you see fit. Wish.com also gives you the ability to follow your friends, view their Wishlists, and share your Wishlists to Facebook.

Wish specializes in knockoffs of electronics like smartwatches intended to look like an Apple Watch, Bluetooth earbuds, action cameras that are knockoffs of GoPro cameras, storage media USB flash drives, cables, essential oil diffusers, and more.

The company also sells lots of clothing and accessories in trending styles. For the most part, the site’s products are less than $100 and usually fall somewhere between $5 and $50.

As you browse Wish.com, add items to your Wishlists, and purchase products, you’ll earn rewards in the form of Wish Cash, which can be viewed in the Wallet section of your account.

Is It Safe to Buy from Wish?

Wish’s low prices will likely pull you in, but many people wonder if they are too good to be true.

Our research shows that Wish.com is a valid online platform, similar in function to other multi-vendor sites like eBay or Amazon. Venders are responsible for their own listings, pricing, and shipping policies, but Wish.com will step in if you have problems with your order.

We looked through customer reviews across a variety of platforms—especially YouTube—to see whether people felt scammed when they bought products from Wish.com.

We learned that most shoppers received products that were a “rough approximation” of what they ordered.

In other words, Wish products tended to be lower quality than their name-brand competitors.

Chunky throw blankets weren’t quite as chunky (or the right color) as described. In one memorable instance, YouTuber Safiya Nygaard said the “camera-enabled drone” she bought flew better than expected, but the camera was just a piece of red plastic mimicking an on light.

These findings don’t necessarily mean that Wish.com isn’t reliable if you’re willing to sacrifice quality for price.

The chunky blanket we mentioned earlier was listed for $35, while competitors’ blankets can be over $100. You may find the coloring surprise still worth the savings.

Electronics and apparel might be more of a gamble. Your electronics might have the features described and many reviewers wrote that the clothing didn’t fit as described.

Shipping and Return Policy

Since Wish.com only acts as a marketplace for other sellers, each listing comes with shipping charges, although we found free shipping to be the norm.

From our research, most shipping times ranged from 10 days to three weeks or longer.

All products come with a 30-day refund policy (from the date of delivery), minus shipping and handling charges.

You can initiate a refund through your online account. It’s also possible to cancel your order within eight hours if you change your mind.

Analysis of Wish Customer Reviews

Wish has been in business for a long time and has accumulated thousands of reviews. Here at HighYa, the company has more than 900 reviews and with an average rating of two stars.

Many of these customers vent that Wish’s customer service was horrible and that they never received their promised products.

Others were unhappy with the quality of their purchases and struggled to get much money back when returning them.

Those who seemed happiest with their purchases shared that they ordered simple products such as electronics accessories and phone cases, rather than clothing or electronics.

The reviews aren’t any better on Trustpilot, where Wish has 11,000 reviews, averaging two stars. Customers had the same complaints on this site, citing quality issues, slow shipping times, and poor customer service.

Should You Buy from Wish?

While there are deals to be found, the majority of products are priced low for a reason. Your order might not look as expected when it arrives, and electronics most likely won’t work as well as the competitors it’s meant to mimic.

Wish draws shoppers in with their low prices, but there’s little emphasis on quality or customer service.

While this factory-direct marketplace saves you money, the fact that you are buying from random suppliers means you’re dealing with some unknowns that could, as many reviewers found, result in a disappointing shopping experience.

If you want to have success with this site, you need to know what it’s limitations are so that you don’t buy products you will regret.

Pros:

  • Shipping is often free
  • Lots of options for taking advantage of extra sales and daily deals
  • Can save 95% or more off competitor pricing
  • A cheap way to try out trends or otherwise expensive electronics

Cons:

  • Shipping may take several weeks (and some items never arrive)
  • Quality can be significantly worse than advertised
  • Some vendors may sell knockoff electronics that won’t work as described
  • Customer service problems are common
  • Minimal information about vendors available on the site
  • Clothing often doesn’t fit true to size

Our advice? Pay attention to customer reviews. Lots of products have hundreds of reviews online. Past shoppers will let you know if a purchase didn’t match their expectations so you know whether it’s worth skipping.


Read 946 Wish.com Customer Reviews and Complaints

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Average Customer Rating: 1.9
Rating Snapshot:
5 star: 136 4 star: 68 3 star: 42 2 star: 51 1 star:  649
Bottom Line: 25% would recommend it to a friend
Showing 1-11 of 946
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  • 3 out 4 people found this review helpful

    Disappointed

    • Somewhere over the rainbow,
    • Nov 6, 2019
    • Verified Reviewer

    I placed an order a few weeks ago for a grey purse canvas bag (2, to be exact), but I canceled one and I was told I'd get a refund in about two weeks. Well, the company lied, instead they sent me 2 black small canvas bags, that I never ordered. I tried calling, I get the runaround, no response, etc. The government needs to step in and investigate these companies.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Didn’t receive my items

    • Reidsville, NC,
    • Nov 6, 2019
    • Verified Reviewer

    Wish took my money, I have been waiting 4 months for my items, asked customer service where my package was and they gave me a delivery day, but no show. Now my items are expired, I can’t get a refund or my items, so now hard-working money is thrown down the drain. Wish is a scam, don’t order stuff on there, you will never receive your item and it just a lot of BS. I am so angry and will never shop there again. I give them a thumbs down.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Fraud charges

    • Jacksonvillle, NC,
    • Nov 5, 2019
    • Verified Reviewer

    A fraudulent charge has appeared on my account and I am unable to access customer service to speak with a representative to prevent the fraudulent order. The 24-hour service that is posted does not allow for contact and the other 24-hour line is "not in service".

    Bottom Line: No, I would not recommend this to a friend

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  • 0 out 1 people found this review helpful

    Problem

    • Schertz, TX,
    • Nov 4, 2019
    • Verified Reviewer

    I can't put my Mastercard expectation date in because there isn't a slant sign. Also, I haven't received the camera I ordered in July. I really like Wish.com. I buy things for my grandchildren and they have been happy with everything so far!

    Bottom Line: Yes, I would recommend this to a friend

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  • 2 out 2 people found this review helpful

    My item sent to wrong address

    • Sprague River, OR,
    • Nov 1, 2019
    • Verified Reviewer

    A month ago I ordered an item. The order form auto-input someone's name and address that was 3,000 miles from me. I tried to remove theirs and put mine but the software wouldn't let me. Finally I placed the order with my correct name and address followed by the town state and zip code of the other party thinking I would contact Wish customer service afterward who could correct it. WRONG! When I attempted to do so numerous times I was told they won't talk to me until the product is delivered! If it can't be delivered to me because the address is wrong, then I can never contact them! I am about to ask my bank to reverse the charges since Wish customer service apparently does not exist.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 5 people found this review helpful

    Poor quality of clothes, taking out more money than they should, wrong sizes of clothing

    I have been trying to reach someone directly by phone. The numbers they give you do not connect you to them. Unwanted charges taken out of my accounts. The clothing they send are the wrong sizes. They diffidently have something to hide.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Very bad experience at first attempt

    • Lagos, Nigeria,
    • Oct 31, 2019
    • Verified Reviewer

    I had a very poor and bad experience with Wish.com with respect to "(21847069)."

    "Read the full message and reply directly from the Wish app."

    My shipment was returned and refunded without prior notice to me telling or informing me of the issue. my Account was debited immediately. All efforts to reach the customer support team would always come with the message above. Now it will take over 2 weeks to get my refund? This is not fair, as my funds are being used to trade other times.

    My rating if you have less than a zero, I will give you minus 20.

    I requested why but no response.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    I'm upset

    • Bradenton, FL,
    • Oct 30, 2019
    • Verified Reviewer

    I ordered a costume for Halloween and it arrived 30 minutes ago but the shirt's way too small. NEVER order from here. You will get scammed. 20 dollars down the dang drain. The only good thing about the costume was the blindfold.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    It's bull crap

    • Las Vegas, NV,
    • Oct 30, 2019
    • Verified Reviewer

    To keep it short, my sister and I are having the SAME issues so I decided to write in. The computerized customer service does not address any questions and there is no way to contact them otherwise. I spent a long time searching for a phone number and the one I finally found, located in CA, was bootleg. You call it and you listen to numerous advertisements of them trying to sell you something, never giving you an option to speak to anyone nor mentioning Wish.com. I went on the site and they are running a 50% off your order promo - I use the promo code and it populates 15% discount - BULL. Then they advertise a shoe being $10 but when you select the shoe and maybe a different color or select your size the price of the item goes up - BULL. Then they are running this promo where you can buy an item for $0.50 or $0.25 with the same amount for shipping. It's one promo item limit a day. So, they hold the order and give various excuses as to why it's pending (payment issue - now it's not, order has not been processed yet), well, then you get a random message saying you didn't get the item because it took too long to process therefore not qualifying for the special price. OR you might not get a message at all and when you got to look at the status of your order, it could still be sitting there weeks later PENDING or they randomly refunded your $0.50 and it takes 14 - 30 days to get the refund and of course you cannot contact Customer Service and their DIGITAL Customer Service is - BULL CRAP ALL OF IT. It's a waste of time - don't buy!

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Knock-off items

    • Florida,
    • Oct 29, 2019
    • Verified Reviewer

    Bought bike chain bracelet on Wish and it broke after two days. Emailed seller with no response. Later I find out this is a cheap knock-off of a patent item. Now I am stuck with worthless junk. Buy from a reputable dealer! DON'T BUY ON WISH!

    Bottom Line: No, I would not recommend this to a friend

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  • 11 out 12 people found this review helpful

    Horrible customer service

    • Florida,
    • Oct 23, 2019
    • Verified Reviewer

    I use to buy from Wish until I asked for a refund about 3 months ago and kept getting the runaround for a lousy $11 order which I never received. Their customer service is pathetic, after I asked why do I have to answer the same question every time, they stopped communicating with me, it's no longer the money, it's the principle. They are Crooks. Once they take your money, good luck getting it back. I'm done with Wish, they are not a reputable company.

    Bottom Line: No, I would not recommend this to a friend

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