Wish Review: Is It Legit or Just Hype?

By Lydia Noyes
HighYa Staff
Updated on: Nov 1, 2019

What Makes Wish Different?

Founded in 2011 by former Google and Yahoo engineers, Wish.com is an online retailer that features hundreds of different stores and millions of products from suppliers all over the world.

Wish.com merchants primarily sell apparel, electronics, and health and wellness products. The merchandise comes directly from the factory, allowing Wish.com to sell you products at lower prices.

Most products are listed at more than 50% off their retail price, with some at 98% off or even listed as free (you only pay for shipping).

At first glance, Wish looks like an incredible deal. Does the company deliver? Let’s look closer at how the company works, what they sell, and whether shoppers are satisfied to find out.

How Does Wish.com Work?

The first thing you’ll notice after landing on the Wish website is that you have to set up an account with your name and email address or Facebook/Google account before browsing their products. Shopping on the site isn’t possible until you’ve done so.

Wish.com’s home page will display their most recent listings, but you can also narrow your search by category (fashion, accessories, gadgets, etc.), or by product type (shoes, tops, underwear, and so forth).

If you come across a product you want, click on it to view description, pricing, more pictures, previous customer ratings, shipping charges, and estimated arrival time.

From here, you can buy the item or save it to your Wishlist. You can create multiple Wishlists through your account and add or delete items as you see fit. Wish.com also gives you the ability to follow your friends, view their Wishlists, and share your Wishlists to Facebook.

Wish specializes in knockoffs of electronics like smartwatches intended to look like an Apple Watch, Bluetooth earbuds, action cameras that are knockoffs of GoPro cameras, storage media USB flash drives, cables, essential oil diffusers, and more.

The company also sells lots of clothing and accessories in trending styles. For the most part, the site’s products are less than $100 and usually fall somewhere between $5 and $50.

As you browse Wish.com, add items to your Wishlists, and purchase products, you’ll earn rewards in the form of Wish Cash, which can be viewed in the Wallet section of your account.

Is It Safe to Buy from Wish?

Wish’s low prices will likely pull you in, but many people wonder if they are too good to be true.

Our research shows that Wish.com is a valid online platform, similar in function to other multi-vendor sites like eBay or Amazon. Venders are responsible for their own listings, pricing, and shipping policies, but Wish.com will step in if you have problems with your order.

We looked through customer reviews across a variety of platforms—especially YouTube—to see whether people felt scammed when they bought products from Wish.com.

We learned that most shoppers received products that were a “rough approximation” of what they ordered.

In other words, Wish products tended to be lower quality than their name-brand competitors.

Chunky throw blankets weren’t quite as chunky (or the right color) as described. In one memorable instance, YouTuber Safiya Nygaard said the “camera-enabled drone” she bought flew better than expected, but the camera was just a piece of red plastic mimicking an on light.

These findings don’t necessarily mean that Wish.com isn’t reliable if you’re willing to sacrifice quality for price.

The chunky blanket we mentioned earlier was listed for $35, while competitors’ blankets can be over $100. You may find the coloring surprise still worth the savings.

Electronics and apparel might be more of a gamble. Your electronics might have the features described and many reviewers wrote that the clothing didn’t fit as described.

Shipping and Return Policy

Since Wish.com only acts as a marketplace for other sellers, each listing comes with shipping charges, although we found free shipping to be the norm.

From our research, most shipping times ranged from 10 days to three weeks or longer.

All products come with a 30-day refund policy (from the date of delivery), minus shipping and handling charges.

You can initiate a refund through your online account. It’s also possible to cancel your order within eight hours if you change your mind.

Analysis of Wish Customer Reviews

Wish has been in business for a long time and has accumulated thousands of reviews. Here at HighYa, the company has more than 900 reviews and with an average rating of two stars.

Many of these customers vent that Wish’s customer service was horrible and that they never received their promised products.

Others were unhappy with the quality of their purchases and struggled to get much money back when returning them.

Those who seemed happiest with their purchases shared that they ordered simple products such as electronics accessories and phone cases, rather than clothing or electronics.

The reviews aren’t any better on Trustpilot, where Wish has 11,000 reviews, averaging two stars. Customers had the same complaints on this site, citing quality issues, slow shipping times, and poor customer service.

Should You Buy from Wish?

While there are deals to be found, the majority of products are priced low for a reason. Your order might not look as expected when it arrives, and electronics most likely won’t work as well as the competitors it’s meant to mimic.

Wish draws shoppers in with their low prices, but there’s little emphasis on quality or customer service.

While this factory-direct marketplace saves you money, the fact that you are buying from random suppliers means you’re dealing with some unknowns that could, as many reviewers found, result in a disappointing shopping experience.

If you want to have success with this site, you need to know what it’s limitations are so that you don’t buy products you will regret.


  • Shipping is often free
  • Lots of options for taking advantage of extra sales and daily deals
  • Can save 95% or more off competitor pricing
  • A cheap way to try out trends or otherwise expensive electronics


  • Shipping may take several weeks (and some items never arrive)
  • Quality can be significantly worse than advertised
  • Some vendors may sell knockoff electronics that won’t work as described
  • Customer service problems are common
  • Minimal information about vendors available on the site
  • Clothing often doesn’t fit true to size

Our advice? Pay attention to customer reviews. Lots of products have hundreds of reviews online. Past shoppers will let you know if a purchase didn’t match their expectations so you know whether it’s worth skipping.

Customer Reviews

Start your review of Wish.com:
  • 997 Customer Reviews
  • 24% Recommend This Company
1.9 out of 5
5 star: 13% 4 star: 6% 3 star: 4% 2 star: 5% 1 star: 70%

 Our Promise to You

To safeguard you and ensure helpfulness and relevance, our compliance team manually assess every customer review before it goes live.

We have a zero-tolerance policy for fake reviews, and companies cannot control or alter any reviews at any time.

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  • This company is actively collecting reviews from its customers. All reviews submitted are subject to moderation and approval to ensure they meet our Review Guidelines.
  • Absolute scam

    • By Michael H.,
    • Colorado,
    • Sep 1, 2020
    • Verified Reviewer
    Overall Experience:

    I attempted to make a small purchase on Wish.com. I never received a confirmation email on account creation or order creation. When I attempted to log in, it failed. I did, however, see the charge appear on my credit card. Using their 'contact' link results in automated responses that ask you to wait for up to three weeks for a refund. Three weeks later, no refund has been provided, and I still get automated responses to my attempts to contact them. Luckily, the purchase was not too large, but learn from my mistake - do NOT attempt to purchase anything on this site; you are literally giving away your money.

    Pros and Cons:

    • I did not throw too much money away
    • They stole money from me

    Bottom Line: No, I would not recommend this to a friend

  • Terrible company

    • By Jaap V.,
    • Victoria, British Columbia, Canada,
    • Aug 18, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    Ordered items at the end of May and June 5th. CND $250.00 worth. Delivery deadlines changed several times. Today it changed to the end of September and beginning of October. Tried contacting the company because I'm moving to another company by mid-September. Can't get ahold of anybody. This means no goods and no refund. I understand the complications of COVID, but 3 months. These guys are shysters, con artists. They take your money the moment you order and then you can go get lost. Be warned.

    Pros and Cons:

    • Some of the merchandise
    • Their absolute below zero service
    • The fact that, after 3 months, I still do not have the good I ordered
    • You can't get ahold of a company support person

    Bottom Line: No, I would not recommend this to a friend

  • Thoughtless and inept packing

    • By Kenneth S.,
    • Texas,
    • Jul 30, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    Product comes in a thin paper rectangular box necessary to hold 100 individual pieces. This box was packed and mailed in a small flat padded envelope. Needless to say, the box was destroyed. Company never responded to correspondence asking to make the situation right.

    Pros and Cons:

    • Price
    • Availability
    • Delivery time
    • Packing for delivery

    Bottom Line: No, I would not recommend this to a friend

  • Fraudulent

    • By Mancy A.,
    • North Carolina,
    • Jul 28, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    1. You make a purchase online.

    2. Wish.com takes your money and gives a ridiculously long delivery date.

    3. Wish.com mails you an empty envelope then marks your order as "delivered."

    4. Wish refuses to refund your money when you tell them you received an empty envelope.

    5. Wish uses the fake tracking number on the fraudulent envelope they’ve sent as their reason for not refunding your money.

    It’s a scam.

    Order NOTHING from Wish.com - they are scammers. Committing fraud.

    I’ve reported them to the federal government for mail fraud and hope they are fined and shut down permanently.

    Pros and Cons:

    • No “pros” were specified in this review
    • Scammers
    • Fraud
    • Never send items

    Bottom Line: No, I would not recommend this to a friend

  • Don’t waste your money!

    • By Janice B.,
    • Dallas, TX,
    • Jul 14, 2020
    • Verified Reviewer
    • Length of Use: 6–12 months
    Overall Experience:

    Every one of my orders start with a shipping time of 1-2 months, then after the original delivery date passes they push the shipping time out another 2-3 months, and they will not let you cancel your order, but they sure take the money out quick when you order! There are no customer service reps you can talk to either! Save your money, you will not get what you ordered anyways!

    Bottom Line: No, I would not recommend this to a friend

  • By the time I get the pump for my bird bath it will be late fall (I ordered it in June).

    • By Diane M.,
    • Minnesota,
    • Jul 12, 2020
    • Verified Reviewer
    Overall Experience:

    They keep pushing the delivery date. First it was the first week in July, then it was the first week of August, now the estimated time of arrival is the last day of September! Don't buy from these people unless you want to wait forever. I'll be surprised if I get my order at all! What a rip-off!

    Bottom Line: No, I would not recommend this to a friend

  • Rip off

    • By William J.,
    • California,
    • Jul 9, 2020
    • Verified Reviewer
    • Length of Use: 6–12 months
    Overall Experience:

    Warning! Wish is a scam. You may get some things but eventually, you will get ripped off. They postponed a refund for so long, then claimed time had expired. Sent broken items and sometimes thing don't show up at all.

    Pros and Cons:

    • No “pros” were specified in this review
    • Refunds are a scam

    Bottom Line: No, I would not recommend this to a friend

  • Total crap experience

    • By Garry T.,
    • South Wales, United Kingdom,
    • Jun 30, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    What a load of crap. First offers are shown with a clock so I "purchased" multiple offers and they took payment. Plus a number of full-priced items.

    Emails received from Wish confirming the orders, after all they took payment, right?

    Emails then received explaining the offers were not available - out of 6 offers not one was available - a refund would occur within a number of days.

    I attempted to contact Wish to cancel all orders - no reply. Attempted to log into Wish but was told I was unable to as my email/password were incorrect - not the case attempted to deal with them via a reconciliation website - nope, no joy.

    Out of the full payed items I have received one of 4 over the past 8 weeks, the item I received was utter utter rubbish.

    Anyone who states this company offers value for money is providing a false review. Total rip off, scam, avoid.

    Pros and Cons:

    • No “pros” were specified in this review
    • No service
    • Shockingly poor products
    • Total rip off

    Bottom Line: No, I would not recommend this to a friend

  • Stalling of ordered item

    • By Judy B.,
    • Anchorage, AK,
    • Jun 30, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    I ordered an item on May 11th. Was told it would be delivered by June 27th, I accepted that. Now they are telling me it won't be delivered until July 18 or in that vicinity. They were quit to take my money. Don't, I repeat, don't order from these people!

    Pros and Cons:

    • No “pros” were specified in this review
    • Lied about delivery date!

    Bottom Line: No, I would not recommend this to a friend

  • Don't buy from Wish

    • By Robert B.,
    • Fayetteville, NC,
    • Jun 28, 2020
    • Verified Reviewer
    • Length of Use: 3–6 months
    Overall Experience:

    I ordered a number of items from Wish almost four months ago. Of the 14 items I ordered, several have FINALLY arrived after a three-and-a-half month-long wait, and none of them were as described. A 1000 watt solar panel turned out to be a miniature 18-volt 1.6 amp (=28.8 watts) solar panel. A fairly expensive "flip the drill bit" gadget that was supposed to come in a hard yellow case ended up being delivered as an incredibly cheap, miniature screwdriver set in a little clear plastic cone the size of a small plastic prescription bottle. It was almost equivalent in quality to the .99 cent eye-glass repair kits you can buy. Shall I go on? A somewhat expensive "intelligent self-charging sweeping robot" supposed to include a WiFi interface and looking in the picture like a Roomba, turned out delivered as a child's toy, maybe four inches across, that runs off 4 AAA batteries.

    And refunds? Oh, turns out there is no way to obtain any. Any contact with customer service gets you a form email response "We're sorry, but we're not responsible for the merchandise sold on our site..." "signed" with a computer-generated bogus name.

    Pros and Cons:

    • No “pros” were specified in this review
    • Items not as described
    • Impossible to get refunds
    • Items take months to arrive, if they arrive at all

    Bottom Line: No, I would not recommend this to a friend

  • Order never received

    Overall Experience:

    I ordered an item (curtain eyelets) from Wish.com and never received them. I am still waiting over 2 months now, from April 13th, 2020, today is June 17th. I sent more than 57 emails asking where and when to expect the item to arrive, all my emails were answered by the call center, no names, no title, nothing, only to wait. I've been asking them that for over 2 months I did not receive my order, please refund my money, the answer is to wait for the item to arrive than proceed for refund. I can't understand how an order takes more than 2 months and it never arrived.

    Wish is a big scam, big thief over the internet. The owner is a liar who collects money by scamming customers!

    Pros and Cons:

    • No “pros” were specified in this review
    • It is a very bad company
    • It is a scam

    Bottom Line: No, I would not recommend this to a friend

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