What Is Wish.com?

By HighYa Research Team
Updated on: May 1, 2018

Founded in 2011 by former Google and Yahoo engineers, Wish.com is a direct-from-China bargain hunting website that features hundreds of different stores and millions of products from all over the world.

Compared to other “online shopping malls,” Wish.com allows you to personalize your shopping experience using their unique algorithm that recommends products based on your past purchases, as well as products you view and reject (more about this in a moment). You can even save your favorite products to your Wishlist and buy later, or share them with others through Facebook.

But you’re not stuck browsing items on your computer, because Wish.com also offers apps for iOS, Android, Windows, and Amazon devices. Taken together, the company claims to make shopping fun!

There’s no doubt that shopping can be enjoyable (that’s why they call it ‘retail therapy’!). But just because Wish.com might be enjoyable—not to mention their rock-bottom prices—does this mean you’ll get a good value? Or, will you wait a long time, only to end up with junk? We’ll cover your most important questions here.

To start things off, let’s begin from square one: How to set up your Wish.com account.

How Does Wish.com Work?

The first thing you’ll notice after landing on the Wish.com website is that you have to set up an account before browsing their products. This involves entering your email address, first and last name, and choosing a password.

In our experience, this seems to be a trend with many of these online discount marketplaces, but we think it’s a little annoying. In our mind, you should have the opportunity to learn whether or not you like a website before handing over your personal information.

At any rate, you’ll then need to enter your birthdate and gender in order to help the site “find products you love.” Remember that algorithm we talked about above? This is where it starts by tailoring your results based on your age and gender. Then, as you browse and view different items, the algorithm will continue refining your selections.

Wish.com’s home page will display their most recent listings, but you can also narrow your search by category (e.g. fashion, accessories, gadgets, etc.), or by product type (e.g. shoes, tops, underwear, and so forth).

If you come across a product you might be interested in, simply click on it and a separate window will appear with a description, pictures, and price. Here, you’ll also be able to view shipping charges, estimated arrival times, previous customer ratings and reviews about the product (as well as the store/seller itself), view related products, and more.

Wish.com's Product DescriptionAn example of what you’ll see after clicking on an item, including product and store ratings, shipping information, and more.

From here, you can buy the item or save it to your Wishlist. If you haven’t created a Wishlist yet, you’ll be prompted to do so, which only involves choosing a name for your list and pressing enter.

Under your account, you can create multiple Wishlists and add or delete items as you see fit. Wish.com also gives you the ability to follow your friends and view their Wishlists, and even make Birthday Wishlists that can be shared to Facebook.

What Products Does Wish.com Sell

Signing up for a Wish.com account is completely free, and you won’t have to pay anything until you decide to buy.

As we noted above, Wish.com features products from a wide range of categories, from gadgets to fashion—and even some products that defy categorization.

Overall though, they seem to specialize in inexpensive electronics and gadgets sourced from overseas (most of which are knockoffs of popular products from mainstream companies, such as smartwatches intended to look like an Apple Watch), Bluetooth earbuds, action cameras (knockoffs of GoPro cameras), storage media (USB flash drives), cables, and speakers. For the most part, the site’s products are less than $100, and usually fall somewhere between $5 and $50.

Pro tip: According to a recent Wall Street Journal article, “Mr. Szulczewski [one of the company’s co-founders] said Wish vendors are free to price goods and make claims about discounts as they see fit.” As such, you’ll want to take any listed retail prices (the crossed-out number in the picture above) with a grain of salt.

Since Wish.com only acts as a marketplace for other sellers, each listing comes with its own shipping charges, although we found free shipping to be the norm.

As you browse Wish.com, add items to your Wishlists, and purchase products, you’ll earn rewards in the form of gift cards, which can be viewed in the Wallet section of your account. These gift cards expire within a few days, so be sure to use yours as soon as you get them!

All products purchased through Wish.com come with a 30-day refund policy (from the date of delivery), less S&H charges. In order to initiate a refund, “Simply click on ‘Contact Support’ next to the item you wish to request a return or a refund.”

But is it really this simple? What are customers saying?

A Look at the Reviews and Complaints About Wish.com

You probably understand that, for the most part, you get what you pay for. But despite their ultra-low prices, does Wish.com rank high on the list of their customers?

On ComplaintsBoard, there were dozens of customer complaints about Wish.com, including unauthorized transactions soon after placing an order, poor quality products (especially related to electronics), long shipping times (as you can see from the picture above, it could take a month or more to arrive), difficulty obtaining a refund, and poor customer service.

Wish.com, based out of San Francisco, CA, also had an A+ rating with the Better Business Bureau at the time of our research, based on 1,144 closed complaints (as of 5/1/18). Nearly all of these appeared to reference difficulty obtaining refunds, and the company’s tendency to continuously send automated email responses to very specific requests.

But what about Wish.com’s apps? In contrast to their business model, their apps were rated highly, earning 4.5 stars on Google Play based on more than 5 million votes, and another 4.5-star rating on iTunes, based on 53,500 reviews.

Is Wish.com Legit?

There’s an old project management saying that goes: You have the option of fast, good and cheap. Pick two.

And in the instance of Wish.com, nearly all of the emphasis is placed on ‘cheap,’ basically to the exclusion of ‘fast’ and ‘good.’ So, although you’ll be getting rock-bottom prices, you’ll have to wait a very long time to receive your order, and in general, the product(s) will probably be of less-than-stellar quality.

On top of this, should anything go wrong with your order, you might experience difficulty getting in contact with the original seller (remember, Wish.com only acts as a storefront, but doesn’t sell items directly). And if you need to get Wish.com involved, many customers have complained that they weren’t much more help.

Taking all of this together, Wish.com certainly isn’t a scam, although many of their vendors could be. After all, they’re probably located overseas and completely anonymous (at least to customers), and it’s not clear if they’re required to go through any kind of vetting process before opening their Wish.com store.

Despite this gamble, Wish.com has millions of fans who regularly buy from their vendors, and sing praises about the products they purchased and the ultra-low prices they received. Only you will be able to understand whether or not it’s worth taking the risk.

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Read 898 Wish.com Customer Reviews and Complaints

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Average Consumer Rating: 2.0
Rating Snapshot:
5 star: 132 4 star: 68 3 star: 40 2 star: 48 1 star:  610
Bottom Line: 26% would recommend it to a friend
Showing 1-11 of 898
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  • Editor’s Note: It is our understanding that this company has been asking its customers to leave feedback on HighYa. We assure you that each of these reviews has still been subjected to the same verification & vetting process that all submitted reviews go through. Learn More Here
  • 1 out 1 people found this review helpful

    I personally consider this a scam based on my experience

    • New Jersey,
    • Jul 18, 2019
    • Verified Reviewer

    I did order from them and there always is a catch.

    They show a price and by the time you order it, the price goes up a few times. If you order one item they double up. You canceled an order but the next day you get an email that the idem you canceled has been shipped and in double up.

    Please do not save your card on file because they are not a company you can trust.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    Customer service

    • Port Jefferson, NY,
    • Jul 11, 2019
    • Verified Reviewer

    I have purchased numerous products from Wish, and for the most part they have been more than adequate. I have, however, purchased three 18K Gold necklaces, and each one has discolored after 2 or 3 times worn. Apparently the only part of the necklace that may be 18K Gold is the clasp. Wish asks for a ridiculous amount of information when trying to request a refund, including pictures, and they are very slow to respond, trying to make sure that the request you are initiating is past the 30-day return policy.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    Don't bother using Wish.com

    • Chile,
    • Jul 10, 2019
    • Verified Reviewer

    I made an order on Wish.com for an eco fan with their blitz buy and then used their 5% code that they gave me and then 2 days later they refunded me and said "Unfortunately, the merchant was unable to fulfill an item from your order." They are so cheeky, very bad business practice, I won't be using them anymore!

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    SCAMMERS

    • Ontario, Canada,
    • Jul 9, 2019
    • Verified Reviewer

    This app is a complete joke. They keep locking my account and asking for a screenshot of a bank statement or a piece of id with just my photo and name shown. I sent a bank statement cropped not showing any personal information probably 20 times and they locked it again after a couple of days each time I sent it. Then it only gave the option to send the piece of ID so I sent a photo that was edited to show only my photo and name - the rest was blacked out. They locked my account AGAIN not even 12 hours after sending this. I have items paid for and on their way and I can't even see my purchases because of the lock on my account. I've given up on this app as I'm not sending my personal information another 100 times. This app is ridiculous - DO NOT TRUST IT.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    They are scammers

    • Long Island, NY,
    • Jul 2, 2019
    • Verified Reviewer

    I purchased an item through them, I returned to them after I received a label through USPS. From early February until now they did NOT refund my money. They have stolen from me. I contact them so many times, not one real response to my request, they have a robot answer my questions, phone number in California is fake, they do fraud business.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    Bank statement, etc.

    • France,
    • Jun 27, 2019
    • Verified Reviewer

    Having just recently purchased item through Wish, all of a sudden they require a bank statement showing purchases made/paid. This I have sent in 7 times, no response, even though they state that it will be responded to in 3 days. Totally useless customer service. I am going to keep sending the bank statement each day from now on, I am due for goods within the next few weeks, we will see!

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 6 people found this review helpful

    Wish is a scam and will cheat you

    • Benton, KY,
    • Jun 26, 2019
    • Verified Reviewer

    I purchased 7 items that came to a total of a little over $9.00 and according to the shipping quote on each item the shipping would also be a little over $9.00. I ordered the items and then they changed the shipping and charged me $33.00 for shipping. I contacted them and they said that was the correct charge, when I pointed out to them that they can pull up each item and that is the wrong price per the ad for each item they said sorry for the bad experience and would not refund their mistake. They are nothing but a scam! Buyer beware, they change prices after you order!

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    Horrible customer service.

    Purchased an expensive Smart TV that was defective. They would not refund or replace the TV. This place is a joke! They drag their feet until the 30-day warranty period was over, then they claimed I didn't file in the time frame.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Bad service

    • United Arab Emirates,
    • Jun 24, 2019
    • Verified Reviewer

    I ordered around 16 items on April 19, 2019 and until now I received only 3 items and I paid 30 dhms for delivery. The bad part is every two, three days I'm getting one item and the post office is charging me 30 dhms on each item. If I ordered all together, why am I not getting the items all together? What is the point of ordering, it will cost me too much, and they said I will get all the items on the 8th of June but still, I didn’t receive all the items.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    Avoid at all costs

    • Minneapolis, MN,
    • Jun 12, 2019
    • Verified Reviewer

    Many times you never receive your items and they will not issue a refund, other times it arrives broken or the incorrect size. It is impossible to return the items and they will not always give a refund. If you have nothing else better to do with your money, by all means, become a "Wish" customer.

    Bottom Line: No, I would not recommend this to a friend

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  • 9 out 10 people found this review helpful

    Disappointed

    • Los Angeles, CA,
    • Jun 6, 2019
    • Verified Reviewer

    Ordering from this company is like opening a box of chocolates! You never know what you're getting but it's almost always NEVER what you ordered. I recently ordered coleus seeds and when I planted them it sprouted grass, once again not getting what I paid for. If I was you I would avoid this site like the plague.

    Bottom Line: No, I would not recommend this to a friend

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