Wish Review: Is It Legit or Just Hype?

By Lydia Noyes
HighYa Staff
Updated on: Nov 1, 2019

What Makes Wish Different?

Founded in 2011 by former Google and Yahoo engineers, Wish.com is an online retailer that features hundreds of different stores and millions of products from suppliers all over the world.

Wish.com merchants primarily sell apparel, electronics, and health and wellness products. The merchandise comes directly from the factory, allowing Wish.com to sell you products at lower prices.

Most products are listed at more than 50% off their retail price, with some at 98% off or even listed as free (you only pay for shipping).

At first glance, Wish looks like an incredible deal. Does the company deliver? Let’s look closer at how the company works, what they sell, and whether shoppers are satisfied to find out.

How Does Wish.com Work?

The first thing you’ll notice after landing on the Wish website is that you have to set up an account with your name and email address or Facebook/Google account before browsing their products. Shopping on the site isn’t possible until you’ve done so.

Wish.com’s home page will display their most recent listings, but you can also narrow your search by category (fashion, accessories, gadgets, etc.), or by product type (shoes, tops, underwear, and so forth).

If you come across a product you want, click on it to view description, pricing, more pictures, previous customer ratings, shipping charges, and estimated arrival time.

From here, you can buy the item or save it to your Wishlist. You can create multiple Wishlists through your account and add or delete items as you see fit. Wish.com also gives you the ability to follow your friends, view their Wishlists, and share your Wishlists to Facebook.

Wish specializes in knockoffs of electronics like smartwatches intended to look like an Apple Watch, Bluetooth earbuds, action cameras that are knockoffs of GoPro cameras, storage media USB flash drives, cables, essential oil diffusers, and more.

The company also sells lots of clothing and accessories in trending styles. For the most part, the site’s products are less than $100 and usually fall somewhere between $5 and $50.

As you browse Wish.com, add items to your Wishlists, and purchase products, you’ll earn rewards in the form of Wish Cash, which can be viewed in the Wallet section of your account.

Is It Safe to Buy from Wish?

Wish’s low prices will likely pull you in, but many people wonder if they are too good to be true.

Our research shows that Wish.com is a valid online platform, similar in function to other multi-vendor sites like eBay or Amazon. Venders are responsible for their own listings, pricing, and shipping policies, but Wish.com will step in if you have problems with your order.

We looked through customer reviews across a variety of platforms—especially YouTube—to see whether people felt scammed when they bought products from Wish.com.

We learned that most shoppers received products that were a “rough approximation” of what they ordered.

In other words, Wish products tended to be lower quality than their name-brand competitors.

Chunky throw blankets weren’t quite as chunky (or the right color) as described. In one memorable instance, YouTuber Safiya Nygaard said the “camera-enabled drone” she bought flew better than expected, but the camera was just a piece of red plastic mimicking an on light.

These findings don’t necessarily mean that Wish.com isn’t reliable if you’re willing to sacrifice quality for price.

The chunky blanket we mentioned earlier was listed for $35, while competitors’ blankets can be over $100. You may find the coloring surprise still worth the savings.

Electronics and apparel might be more of a gamble. Your electronics might have the features described and many reviewers wrote that the clothing didn’t fit as described.

Shipping and Return Policy

Since Wish.com only acts as a marketplace for other sellers, each listing comes with shipping charges, although we found free shipping to be the norm.

From our research, most shipping times ranged from 10 days to three weeks or longer.

All products come with a 30-day refund policy (from the date of delivery), minus shipping and handling charges.

You can initiate a refund through your online account. It’s also possible to cancel your order within eight hours if you change your mind.

Analysis of Wish Customer Reviews

Wish has been in business for a long time and has accumulated thousands of reviews. Here at HighYa, the company has more than 900 reviews and with an average rating of two stars.

Many of these customers vent that Wish’s customer service was horrible and that they never received their promised products.

Others were unhappy with the quality of their purchases and struggled to get much money back when returning them.

Those who seemed happiest with their purchases shared that they ordered simple products such as electronics accessories and phone cases, rather than clothing or electronics.

The reviews aren’t any better on Trustpilot, where Wish has 11,000 reviews, averaging two stars. Customers had the same complaints on this site, citing quality issues, slow shipping times, and poor customer service.

Should You Buy from Wish?

While there are deals to be found, the majority of products are priced low for a reason. Your order might not look as expected when it arrives, and electronics most likely won’t work as well as the competitors it’s meant to mimic.

Wish draws shoppers in with their low prices, but there’s little emphasis on quality or customer service.

While this factory-direct marketplace saves you money, the fact that you are buying from random suppliers means you’re dealing with some unknowns that could, as many reviewers found, result in a disappointing shopping experience.

If you want to have success with this site, you need to know what it’s limitations are so that you don’t buy products you will regret.


  • Shipping is often free
  • Lots of options for taking advantage of extra sales and daily deals
  • Can save 95% or more off competitor pricing
  • A cheap way to try out trends or otherwise expensive electronics


  • Shipping may take several weeks (and some items never arrive)
  • Quality can be significantly worse than advertised
  • Some vendors may sell knockoff electronics that won’t work as described
  • Customer service problems are common
  • Minimal information about vendors available on the site
  • Clothing often doesn’t fit true to size

Our advice? Pay attention to customer reviews. Lots of products have hundreds of reviews online. Past shoppers will let you know if a purchase didn’t match their expectations so you know whether it’s worth skipping.

Read 970 Wish.com Customer Reviews and Complaints

Write a Review
Average Customer Rating: 1.9
Rating Snapshot:
5 star: 136 4 star: 68 3 star: 43 2 star: 52 1 star:  671
Bottom Line: 24% would recommend it to a friend
Showing 1-11 of 970
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  • This company is actively collecting reviews from its customers. All reviews submitted are subject to moderation and approval to ensure they meet our Review Guidelines.
  • Wish shopping made nightmares

    • By Joseph P.,
    • Massachusetts,
    • Mar 11, 2020
    • Verified Reviewer

    This place is so ridiculous, they have cheap prices but you order whatever you want, they send you your tracking information that the delivery process takes 2 to 3 months, and then you cancel your order and it takes them 2 to 3 months to get your refund. This place is a nightmare, stay the heck away.

    Bottom Line: No, I would not recommend this to a friend

  • Rubbish site, rubbish service, poor products

    • By Alan M.,
    • Houston, TX,
    • Mar 4, 2020
    • Verified Reviewer

    I was enticed by the low prices and reasonable delivery dates. How wrong could I be? Despite placing 6 or 7 orders, NONE ever arrived on time, all were late by as much as 30 days! One order was absolutely totally wrong, I ordered a religious cross and after SIX weeks, not the two as promised, I received two items, one was a brooch, so ugly, I would not have given to the devil, the other was a cheap and cheerful neck chain, again nothing I wanted, but I expected this for Christmas, it finally arrived January 29. I was seething with anger as it was expected by December 21 or 22. They supplied a returns note and I printed the address, posted it, and it came back "address unknown"!

    Seriously, do not waste your time or money, the products are all from China and many of them are of an extremely poor standard. Also, when you try to claim your money back you don't get the tax back, something worth remembering! As for customer care, they don't know the meaning of it, utterly disgraceful.

    Bottom Line: No, I would not recommend this to a friend

  • Beware of Wish.com!

    • By Tammy P.,
    • Georgia,
    • Mar 3, 2020
    • Verified Reviewer

    I have has a sprinkling of cheap orders on Wish over the last few years, not a regular customer. My last order was over a year ago. While I was sitting in a lecture I got a notification that of an order of $61, then it was almost immediately canceled and converted into Wish.com credits. I have never made an order that high with Wish, it's always been low amounts. I was confused because the app is not on my phone and I was touching no electronic device whatsoever at the time this transaction happened. Later when I was home, I changed my login password and I contacted Wish just to get the runaround. First their automated system, then I was able to email back and forth with an agent. All denials and trying to claim that maybe I placed an order by mistake. When I rebutted all of this, even suggesting they trace the IP of where the order was made, I was told it was going to be escalated to another department, which I feel is a way for them to ghost me.

    I have been told this is a way for Wish to profit off you forcing you to spend your money with them since they stated what Wish.com credits are non-refundable.

    I have since filed with my card company fraudulent charges, my card canceled, and a new one is being sent out, and as soon as this is settled I will canceling my Wish account for good. Horrible site, products, and customer service!

    Bottom Line: No, I would not recommend this to a friend

  • They burnt me twice for almost $500

    • By Felix P.,
    • Feb 20, 2020
    • Verified Reviewer

    I called them finding out they don't have live customer service unless I wanted to pay a min of $20-$40, so I contacted them over my last transaction of $20 but they took out $127.00. I asked them why and they said they would get back to me, and that I was wrong, but I have my bank telling me they did take my hard-earned money as of yet. They stole my cash and still no product or reply. They deny stealing my money, don't do business with them, they will burn you.

    Bottom Line: No, I would not recommend this to a friend

  • Shameful app, which should be banned

    • By Andrew H.,
    • Penarth, Wales, United Kingdom,
    • Jan 24, 2020
    • Verified Reviewer

    My son put a number of items into his basket, £341 worth of items, and considering the cost of most of the items, this was a lot.

    Wish introduced an instant purchase feature to the app, which is not a problem for most people, but with the younger generation who are naive, it is a huge problem. This coupled to the fact that I used my credit card for my son to purchase a present for his mother on this app, taking care for the card not to be remembered, it somehow remembered my card and processed the order.

    Now ordinarily this would not be a problem as you normally get a cooling-off period, but Wish have taken this away, only allowing you 8 hours to cancel, as we only spotted this accidental purchase the following day, when the emails started to arrive, we were beyond the 8-hour window and Wish Customer Care, although they acknowledged the mistaken order, hid behind policy, stating the only way to resolve this was to wait for the items and then return them. What they did not say was that we would have to pay for the return of the items.

    Bottom Line: No, I would not recommend this to a friend


    • By Ayo K.,
    • New York,
    • Jan 21, 2020
    • Verified Reviewer

    I placed an order for a mini drone on this site on December 30, 2019. Delivery date was expected to be January 15, 2020. I received a notification on January 14, 2020 that my order was delivered to SCHENECTADY, NY. So I went out to check and I didn't see any package. I have a video doorbell that records any motion, I checked that as well and there was no record of any postman/woman coming to my door. So I contacted Wish support, I was told to give it a few days. I waited 2 days and since I still didn't see any package, I sent a message to support again asking about my package, I was told the item has already been confirmed delivered to my city and therefore I have received it. I was shocked. First, horrible customer service, second, very clueless customer service. I asked support to show me proof that the item was delivered to my address and not just my city and the reply I got was it has been delivered to New York so I must have received it. SHOCKING! So I order an item from Wish.com, input my house address at check out, but the item was sent to somewhere in New York. It was not sent to my house address, it was not even the local post office in Schenectady, NY because USPS couldn't verify the tracking number. Item was shipped with WishPost and only their tracking site is showing delivered to New York. I asked for a refund and I was told blatantly that I won't be getting any refund. What sort of site is this?

    Please save yourself the headache, don't order from here, they are really terrible and that's why you see their adverts everywhere. If you must order from China, use AliExpress, even though it takes long to deliver at least they ship with USPS and you can track it and be confident that USPS will show where your package is. I had to open a dispute with my bank, I definitely will get my money back one way or the other. I wish there was a way to post the screenshot of the chats I had with their support so everyone can see just how unbelievable this site is. HORRIBLE FRAUDULENT SITE!

    Bottom Line: No, I would not recommend this to a friend

  • Shipping scam on Wish.

    • By Trevor U.,
    • United Kingdom,
    • Jan 20, 2020
    • Verified Reviewer

    I haven't seen complaints about his one yet, but I ordered 2 jackets £4 for the 2, cheap, I know, WishPost was generated, and the items were shipped, but then the seller contacted the carrier and canceled the item, on carrier tracking it came up as a forbidden item, and was promptly returned to the seller. Wish is still saying the item is coming, as the seller has contacted the carrier not Wish, no item, no money. Don't buy from Wish, there are loads of scams going on.

    Bottom Line: No, I would not recommend this to a friend

  • Eh. Hit and miss.

    • By Amy L.,
    • New Jersey,
    • Jan 8, 2020
    • Verified Reviewer

    I would give this company one star but I gave it two because some of the packages did come and were of good quality. If you want a 100 percent chance of getting your items, stick with the small stuff and keep it under $5. Whenever I ordered expensive things they never came. I ordered these big items in 2016. It's 2020 and it's still not here. Also, the free items they advertise aren't free, you need to pay shipping. Delivery is slow, expect it to arrive between 3 to 7 weeks.

    Bottom Line: No, I would not recommend this to a friend

  • Don't shop at Wish

    • By Charles H.,
    • Atlanta, GA,
    • Jan 2, 2020
    • Verified Reviewer

    After pouring over pages and pages of Wish products, I settled on a pile of Christmas purchases from Wish. I made three orders. The third order was canceled by Wish. They claimed that there was a problem with my payment. They then requested financial information. I refused and told them I would shop elsewhere. They responded by canceling my second order and refunding my money. When I asked why they canceled the second order, they requested banking information again and a copy of my driver's license. They claimed they were protecting my account. Now I don’t shop at Wish. With Christmas looming, I did not have time to compensate for the missing gifts that I lost because of Wish and I was caught short.

    Bottom Line: No, I would not recommend this to a friend

  • Rabbit double decker cage

    • By Madelyne M.,
    • Indiana,
    • Jan 2, 2020
    • Verified Reviewer

    AWFUL. Wood is very cheap wood and the screws stripped almost every time I tried to screw it in. Gaps everywhere. Tried to follow the awful directions. Directions were absolutely no help. I had to practically guess at what I was doing. I honestly don’t feel comfortable putting my rabbit in it. I will never buy anything from WISH again. Not worth a dime.

    Bottom Line: No, I would not recommend this to a friend


    • By Christina T.,
    • British Columbia, Canada,
    • Dec 28, 2019
    • Verified Reviewer

    Can I give NO STARS? This is a scam company! I ordered something and paid shipping. It never arrived. I told them it never arrived. Now they are telling me I should have got a refund within 30 days...How can I return something that didn't arrive? They have my money and I have nothing! Shameful! DO NOT BUY FROM THIS COMPANY!

    Bottom Line: No, I would not recommend this to a friend

Showing 1-11 of 970

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