About Wish.com

Founded in 2011 by former Google and Yahoo engineers, Wish.com is a direct-from-China bargain hunting website that features hundreds of different stores and millions of products from all over the world.

Compared to other “online shopping malls,” Wish.com allows you to personalize your shopping experience using their unique algorithm that recommends products based on your past purchases, as well as products you view and reject (more about this in a moment). You can even save your favorite products to your Wishlist and buy later, or share them with others through Facebook.

But you’re not stuck browsing items on your computer, because Wish.com also offers apps for iOS, Android, Windows, and Amazon devices. Taken together, the company claims to make shopping fun!

There’s no doubt that shopping can be enjoyable (that’s why they call it ‘retail therapy’!). But just because Wish.com might be enjoyable—not to mention their rock-bottom prices—does this mean you’ll get a good value? Or, will you wait a long time, only to end up with junk? We’ll cover your most important questions here.

To start things off, let’s begin from square one: How to set up your Wish.com account.

Setting Up Your Wish.com Account

The first thing you’ll notice after landing on the Wish.com website is that you have to set up an account before browsing their products. This involves entering your email address, first and last name, and choosing a password.

In our experience, this seems to be a trend with many of these online discount marketplaces, but we think it’s a little annoying. In our mind, you should have the opportunity to learn whether or not you like a website before handing over your personal information.

At any rate, you’ll then need to enter your birthdate and gender in order to help the site “find products you love.” Remember that algorithm we talked about above? This is where it starts by tailoring your results based on your age and gender. Then, as you browse and view different items, the algorithm will continue refining your selections.

Speaking of which, let’s take a look at exactly how you browse through Wish.com’s listings.

Browsing the Wish.com Website & Using Wishlists

Wish.com’s home page will display their most recent listings, but you can also narrow your search by category (e.g. fashion, accessories, gadgets, etc.), or by product type (e.g. shoes, tops, underwear, and so forth).

If you come across a product you might be interested in, simply click on it and a separate window will appear with a description, pictures, and price. Here, you’ll also be able to view shipping charges, estimated arrival times, previous customer ratings and reviews about the product (as well as the store/seller itself), view related products, and more.

Wish.com's Product DescriptionAn example of what you’ll see after clicking on an item, including product and store ratings, shipping information, and more.

From here, you can buy the item or save it to your Wishlist. If you haven’t created a Wishlist yet, you’ll be prompted to do so, which only involves choosing a name for your list and pressing enter.

Under your account, you can create multiple Wishlists and add or delete items as you see fit. Wish.com also gives you the ability to follow your friends and view their Wishlists, and even make Birthday Wishlists that can be shared to Facebook.

Sure, these are some pretty cool features, but how much will they cost you?

What Products Does Wish.com Sell? Are They Expensive?

Signing up for a Wish.com account is completely free, and you won’t have to pay anything until you decide to buy.

As we noted above, Wish.com features products from a wide range of categories, from gadgets to fashion—and even some products that defy categorization.

Overall though, they seem to specialize in inexpensive electronics and gadgets sourced from overseas (most of which are knockoffs of popular products from mainstream companies, such as smartwatches intended to look like an Apple Watch), Bluetooth earbuds, action cameras (knockoffs of GoPro cameras), storage media (USB flash drives), cables, and speakers. For the most part, the site’s products are less than $100, and usually fall somewhere between $5 and $50.

Pro tip: According to a recent Wall Street Journal article, “Mr. Szulczewski [one of the company’s co-founders] said Wish vendors are free to price goods and make claims about discounts as they see fit.” As such, you’ll want to take any listed retail prices (the crossed-out number in the picture above) with a grain of salt.

Since Wish.com only acts as a marketplace for other sellers, each listing comes with its own shipping charges, although we found free shipping to be the norm.

As you browse Wish.com, add items to your Wishlists, and purchase products, you’ll earn rewards in the form of gift cards, which can be viewed in the Wallet section of your account. These gift cards expire within a few days, so be sure to use yours as soon as you get them!

All products purchased through Wish.com come with a 30-day refund policy (from the date of delivery), less S&H charges. In order to initiate a refund, “Simply click on ‘Contact Support’ next to the item you wish to request a return or a refund.”

But is it really this simple? What are customers saying?

Is Wish.com’s Customer Reputation As Cheap As Their Prices?

You probably understand that, for the most part, you get what you pay for. But despite their ultra-low prices, does Wish.com rank high on the list of their customers?

On ComplaintsBoard, there were dozens of customer complaints about Wish.com, including unauthorized transactions soon after placing an order, poor quality products (especially related to electronics), long shipping times (as you can see from the picture above, it could take a month or more to arrive), difficulty obtaining a refund, and poor customer service.

Wish.com, based out of San Francisco, CA, also had an F rating with the Better Business Bureau at the time of our research, based on 245 closed complaints (as of 1/12/16). Nearly all of these appeared to reference difficulty obtaining refunds, and the company’s tendency to continuously send automated email responses to very specific requests). On top of this, there were still 72 complaints that the company never bothered responding to.

Pro tip: Looking for similar products from different websites? This Reddit thread might provide some good alternatives.

But what about Wish.com’s apps? In contrast to their business model, their apps were rated highly, earning 4.5 stars on Google Play based on more than 2.2 million votes, and another 4.5-star rating on iTunes, based on 4,200 reviews.

Is Wish.com a Rising (Or Falling) Star?

There’s an old project management saying that goes: You have the option of fast, good and cheap. Pick two.

And in the instance of Wish.com, nearly all of the emphasis is placed on ‘cheap,’ basically to the exclusion of ‘fast’ and ‘good.’ So, although you’ll be getting rock-bottom prices, you’ll have to wait a very long time to receive your order, and in general, the product(s) will probably be of less-than-stellar quality.

On top of this, should anything go wrong with your order, you might experience difficulty getting in contact with the original seller (remember, Wish.com only acts as a storefront, but doesn’t sell items directly). And if you need to get Wish.com involved, many customers have complained that they weren’t much more help.

See Also: Holiday Shopping Tips and Hacks

Taking all of this together, Wish.com certainly isn’t a scam, although many of their vendors could be. After all, they’re probably located overseas and completely anonymous (at least to customers), and it’s not clear if they’re required to go through any kind of vetting process before opening their Wish.com store.

Despite this gamble, Wish.com has millions of fans who regularly buy from their vendors, and sing praises about the products they purchased and the ultra-low prices they received. Only you will be able to understand whether or not it’s worth taking the risk.

Are you a Wish.com customer? Did you just use the site once, or are you a regular shopper? Tell us all about it by writing a review below!

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231 Consumer Reviews for Wish.com

Average Consumer Rating: 2.1
Rating Snapshot:
5 star: 32 4 star: 24 3 star: 15 2 star: 20 1 star:  140
Bottom Line: 31% would recommend it to a friend
Showing 1-11 of 231
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  • 3 out 4 people found this review helpful

    Dissatisfied

    • Hattiesburg, MS,
    • Dec 12, 2017
    • Verified Reviewer

    These people are scam artists and should be closed down. They will keep the refund money but apologize and tell you it's refunded. Shipping prices are ridiculously high and you are lucky if you even receive the item 2 or 3 months later. They will mark delivered even if you didn't receive it and keep your money! Scam!

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 4 people found this review helpful

    Meh

    • Chicago, IL,
    • Dec 12, 2017
    • Verified Reviewer

    The old saying "you get what you paid for" rings true. I ordered a little watch for like $5. Shipping was expedient. I got the item pretty quickly. The item came as described but I immediately knew the watch was crap. It fell apart. Literally fell apart and I never got to wear it. So yeah, that's pretty much it. I will never order from them again. They get two stars for quick shipping and I’m glad I didn't waste too much money.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Mixed, it's very hit and miss!

    • London, England,
    • Dec 11, 2017
    • Verified Reviewer

    I've ordered quite a few things from this site, some things have arrived well and in nice condition, but other things not good at all, like buying a set of makeup brushes and then only having 1 of the 12 brushes arrive.

    And the customer service has been mixed. I've had some instantly give me a refund for missing items, whereas others have been a lot more difficult and asking me to take a screenshot when I order things (even though the site should be trustworthy enough to not have to do that).

    I wouldn't trust reviews; the 12-piece makeup set I ordered had over 500 positive reviews whereas I only received 1 of the 12 brushes I paid for. I'm definitely not going to use this site any longer; it's too risky and unpredictable.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 2 people found this review helpful

    Be realistic

    • Los Angeles, CA,
    • Dec 11, 2017
    • Verified Reviewer

    I've become a member not long time ago, but I'd say I made a lot of purchases and could definitely say, you get what you pay. In other words, don't expect to have high-quality products for pennies. Costumer service is just excellent and one issue it was resolved right away by refunding or sending again if I wish.

    Yes, I recommend this site.

    Bottom Line: Yes, I would recommend this to a friend

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  • 12 out 14 people found this review helpful

    Won't honor 30-day return policy

    They spent 45 days emailing me about returning products for a refund. They kept saying they were working on it. Now they just refused to let me return the product for a refund. You can't trust their 30-day money back guarantee. These products are not as described and I am stuck with them.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    First impression

    • Netherlands,
    • Dec 7, 2017
    • Verified Reviewer

    I've ordered a few items, and until now nothing two complain about! The shipping cost is for each item, but maybe things change. My comment is only about the pay possibilities; I wish I could pay with my bank account directly. Thus far I'm very curious about the more useful items and their quality. I have to experience the return service. I need to say that I miss one item (where I ordered 2), maybe because of separate packaging. To be continued. I have recommended it to friends already.

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 5 people found this review helpful

    Really too good to be true!

    • South Africa,
    • Dec 6, 2017
    • Verified Reviewer

    I ordered an item, and only AFTER the order was placed does the website inform you of the ridiculous TWO MONTH waiting period! I was still optimistic and waited 2 months, and 3 months later, still NO product. My partner received her parcel 3 months later, but she had to go to a post office to collect it and had to PAY for the parcel. The item (wallet) was cheap and nasty. It cost her more in shipping fees than what the item is really worth.

    Avoid this site at all costs. The quality of products and the long wait is really not worth it, if you even do receive your parcel!

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 5 people found this review helpful

    Good site if you use common sense

    • Lewisville, TX,
    • Dec 6, 2017
    • Verified Reviewer

    Almost all of these are Chinese knockoffs. So if you're looking for an awesome new phone, this is not the sight for you. But if you're into high powered lasers and tactical flashlights, this site is awesome. They also have good deals on fishing equipment as well.

    Bottom Line: Yes, I would recommend this to a friend

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  • 6 out 7 people found this review helpful

    Shop VERY carefully, for novelty items only.

    I have bought often but learned some lessons.

    - You can't return anything. $1 shipping here and $15 to return. Just throw the item away.

    - Just don't buy anything for more than a couple of dollars. NO guarantees. Don't believe them.

    - Careful with pricing. It sometimes displays a price that is for another item not pictured. Click "color" and see the price change.

    - Don't buy clothing. 3X is Small. NO cotton in China, they grow food.

    - Don't order multiples; you'll get one and have to jump through hoops to send a picture of something you didn't get.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Women's fashion crystal brooch

    While I appreciate the price/shipping and the fast delivery, I did not expect the crystals to be dull, scratched or so cloudy that it makes this brooch not worth wearing. Extremely disappointed.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 6 people found this review helpful

    No shoes made of leather, all lies

    • United Kingdom,
    • Dec 5, 2017
    • Verified Reviewer

    I ordered and received in one week my first pair of shoes from Wish.com. The description says clearly "shoes made of leather." The shoes are completely made of the cheapest color plastic.

    The description of the article is a lie, and the offer and sale under these circumstances a fraud! Fingers away from these dubious retailers!

    Bottom Line: No, I would not recommend this to a friend

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