Blue Apron Meal Kit Review: Is It Worth It?

By Lydia Noyes
HighYa Staff
Updated on: Feb 27, 2020

Is planning for dinner the worst part of your evenings? For those looking for a way to put homemade food on the table without grocery shopping or meal planning, getting a box with pre-portioned ingredients can be a big stress reliever.

Blue Apron is a subscription meal kit service that sends the ingredients for creating original recipes to customers across the United States.

The company is named after the apron color of choice of beginning chefs, and it signifies their commitment to helping those who might feel intimidated by the kitchen be able to make home-cooked meals.

In this way, Blue Apron’s menu often focuses on ingredients and cooking styles you might not be familiar with to broaden your culinary horizons and make it easier to put dinner on the table.

Does Blue Apron have the advantage over other meal subscription companies? Our analysis should help you decide whether it makes sense to sign up.

Pros
  • Wide variety of meals to choose from
  • Slightly lower cost per meal than many competitors
  • Customer reviews praise the quality of recipes and ingredients
  • Optional wine program pairs with the meals
Cons
  • It might be difficult to cancel your account
  • Some customers were billed even after canceling
  • Meals may occasionally arrive missing ingredients
  • Not suitable for anyone with severe food allergies
  • No add-on options like competitors have

Menu Options

Blue Apron offers different menu options each week. Below is the full menu list of meals available for one week.

Signature Meals (fan-favorites):

  • Miso-Ginger Chicken with Sesame Rice & Roasted Broccoli
  • Shrimp & Sweet Potato Curry with Lemongrass & Coconut Milk
  • Creamy Spinach Beef Burgers with Roasted Potato Wedges
  • Pesto Chicken Pasta with Brussels Sprouts & Lemon Ricotta
  • Deviled Salmon with Zucchini & Tomato-Shallot Pan Sauce
  • Za’atar Beef & Freekeh Lettuce Cups with Lemon-Tahini Sauce & Mint
  • Mojo-Style Chicken Thighs with Cilantro Slaw & Garlic-Lime Pepitas
  • Mexican-Spiced Port Chops with Guajillo Barley & Cotija Cheese

Contents of the Blue Apron boxContents of the Blue Apron box

Vegetarian (meat-free dishes):

  • Udon Noodles and Spicy Peanut Stir-Fry with Mushrooms, Carrots and Bok Choy
  • Lentils & Lemon-Shallot Dressing with Roasted Vegetables & Fried Eggs
  • Creamy Risotto with Peppers, Tomatoes, & Romano Cheese

Signature for Four (designed to be family-friendly):

  • Cajun-Style Chicken & Cheesy Broccoli with Dinner Rolls & Spiced Honey Butter
  • Hoisin & Honey-Glazed Chicken Thighs with Garlic Rice & Spicy Cabbage Slaw
  • Harissa Pork Chops with Pistachio, Lemon & Feta-Dressed Sweet Potatoes
  • Mushroom & Bok Choy Ramen with Black Bean Sauce & Soft-Boiled Eggs
  • Zesty Beef & Gnocchi with Zucchini & Romano Cheese
  • Shrimp & Sweet Potato Curry with Lemongrass & Coconut Milk

Allergy and Nutrition Information

All Blue Apron ingredients are packaged in facilities where there is a risk of contamination with milk, eggs, wheat, soy, nuts, and other possible allergens. For this reason, the company suggests that those with severe food allergies avoid signing up, even if their allergen isn’t listed in the ingredients list.

You can look at the full nutrition facts for all Blue Apron meals both online before you order them and on the recipe cards included in your delivery. The company strives to offer at least one recipe with fewer than 48g net carbohydrates per serving each week (other recipes average about 64g net carbs per serving). You can identify these recipes by their “Carb Conscious” badge.

Jalapeno Burgers with Goat Cheese and Smoky Roasted Carrots from Blue ApronJalapeno Burgers with Goat Cheese and Smoky Roasted Carrots from Blue Apron

Pricing and Plans

What you’ll pay for Blue Apron meals depends on the number of meals and servings you want per week. You can choose between three main options:

2-Serving Signature:

  • Two Meals: $9.99/serving plus $7.99 shipping, $47.95 total
  • Three Meals: $9.99/serving, free shipping, $59.94 total

4-Serving Signature:

  • Two Meals: $8.99/serving, free shipping, $71.92 total
  • Three Meals: $7.99/serving, free shipping, $95.88 total
  • Four meals: $7.49/serving, free shipping, $119.84 total

2-Serving Vegetarian:

  • Two Meals: $9.99/serving plus $7.99 shipping, $47.95 total
  • Three Meals: $9.99/serving, free shipping, $59.94 total

Every week, you can sign in to your Blue Apron account and choose your preferred meals for the week. If you don’t make a selection in the allotted timeframe, Blue Apron will make it for you.

Note that you can’t change your menu options once the week is listed as “order processed.”

How to Cancel Your Subscription

Once you sign up for Blue Apron, there is no obligation to continue your subscription for any timeframe, and you can skip up to five weeks of deliveries in a row through your account settings.

You can cancel your subscription at any time by messaging the Customer Experience team at cancellations@blueapron.com. They will email you instructions for canceling soon after.

If you have other questions about your account of Blue Apron in general, direct them to contact@blueapron.com or (646) 891-4349.

Blue Apron’s recipe cardsBlue Apron’s recipe cards

Blue Apron’s Wine Service

Beyond meals, Blue Apron also offers a wine subscription service. You will receive six 500ml bottles (about 2/3 the size of a standard-sized wine) for $65.99 per order. Though you can’t choose exactly what wines you receive, it’s possible to choose all reds, all whites, or a mix of each.

Due to differing state laws, the Blue Apron wine program isn’t currently available in every state. You will need to have an adult 21 or older available to sign for the delivery when it arrives. If that’s an issue, you can send the deliveries to your place of work.

Blue Apron wine includes a wine pairing key that’s designed to help you match styles of wine to your recipes. The pairing key options include:

  • Floral & Aromatic: suitable for spicy, fragrant dishes
  • Light & Fresh: ideal for light flavors like salads, pasta, and pesto
  • Zesty & Tropical: often paired with cheeses, fish, and spring vegetables
  • Crisp & minerally: suitable for smoked fish, strong cheese
  • Lush & Fruity: opulent, buttery wines best with roasted chicken, pasta
  • Light & Bright: pairs with red meat, Mexican food
  • Fruity & Savory: suitable for herbal, smokey flavors like stewed lentils and roasted beets
  • Plush & Fruity: best with meat, fish, or meaty mushrooms
  • Bold & Spicy: spiced flavors suit braised meat, especially lamb
  • Rich & Decadent: pairs well with burgers, BBQ, and braised short ribs
  • Crisp & Minerally: best with seafood, light flavors
  • Lush & Fruity: suitable for poultry, salads, and grilled vegetables

Each Blue Apron recipe card includes at least one of these wine keys to give you guidance for what to serve with the dish. If you have further questions about the wine program or need to change your delivery date, get in touch with customer support at contact@blueapron.com.

Tomatillo Chicken and Rice Bowls with Roasted Vegetables and Orange Salsa from Blue ApronTomatillo Chicken and Rice Bowls with Roasted Vegetables and Orange Salsa from Blue Apron

Analysis of Customer Reviews

More than 20 HighYa readers have reviewed Blue Apron, for an average score of 2.6 stars. We looked through these comments, as well as ones left on Consumer Affairs (2.5 stars average), to see what customers are saying.

Common Compliments:

  • Delicious meals, fresh ingredients
  • The company replaces or refunds damaged ingredients
  • Exciting recipes with unique condiments and spice blends
  • Generous portion sizes
  • Makes it possible to experiment with new cooking strategies
  • Finished meals are restaurant quality

Common Complaints:

  • Expensive meals made with cheap ingredients
  • Charges continued after canceling accounts
  • Figuring out how to cancel an account involves lots of Google searches, calls and emails
  • Meals were too high in carbs for many people
  • Lots of single-use plastic
  • Poor customer service experiences

Blue Apron vs. HelloFresh and Home Chef

Three of the most prominent players in the subscription meal kit industry are Blue Apron, HelloFresh, and Home Chef. Though similar, each offers something different for subscribers.

Blue Apron HelloFresh Home Chef
Cost Per Serving $7.49–$9.99 $7.49–$10.99 $7.49–$12.95
Shipping Cost $7.99, free for orders over $50 $6.99 $10, free for orders over $49
Weekly Meal Options 11+ 20+ 15+
Add-Ons Wine subscription Quick lunches, sides and complements, desserts and treats, proteins, and wine subscription Lunches, salads, snacks, extra protein, and pre-made meals.
Available in Stores? No Yes Yes

This chart shows that each meal kit’s serving sizes are approximately the same price. What you pay for Blue Apron meals depends entirely on what plan you sign up for, but HelloFresh and Home Chef both offer add-on options like gourmet meals, lunches, salads, and desserts that can make your pricing change week to week.

All three plans also offer an ever-changing roster of meals, including vegetarian and family-friendly meals each week. Both Home Chef and HelloFresh also lets you select low calorie or low carb plans to ensure you meet your dietary goals.

Deciding which plan to sign up for might depend on whether you’re looking only for dinner options or would appreciate some of the extras offered by Home Chef and HelloFresh.

You will likely pay slightly more per serving with these plans, but the convenience of getting more types of food at once might be worth it if it stops you from going grocery shopping as often—and potentially spending more on impulse buys.

Home Chef is also the only plan currently available in stores. That’s appealing for those who don’t want to be locked into a subscription service or who wish to change how many meals they purchase in a given week. However, you lose the convenience of home delivery this way.

The Bottom Line

Blue Apron is considered by many to be the standard for a meal subscription service. The company has been around since 2012, and many customers have been subscribers for close to a decade.

It’s an excellent option for anyone who doesn’t enjoy meal planning or grocery shopping, or who wants to cook more and go out to eat less often. The meals feature simple instructions, though many include ingredients and cooking styles that aren’t necessarily familiar to the target audience.

If you’re looking for a way to get home-cooked food on the table faster, Blue Apron will help you succeed. Keep in mind that there are dozens of other meal subscription services available, and many are designed to appeal to niche interests rather than a broad customer base like Blue Apron.

Our ranking of the best subscription meal services of 2020 should help your research process.


Customer Reviews

Start your review of Blue Apron:
  • 24 Customer Reviews
  • 38% Recommend This Company
2.6 out of 5
5 star: 33% 4 star: 4% 3 star: 4% 2 star: 4% 1 star: 54%

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To safeguard you and ensure helpfulness and relevance, our compliance team manually assess every customer review before it goes live.

We have a zero-tolerance policy for fake reviews, and companies cannot control or alter any reviews at any time.

Sort reviews by:

  • You can never cancel.

    • By Alison,
    • Maryland,
    • May 2, 2016
    • Verified Reviewer
    Overall Experience:

    Very sketchy. You cannot cancel your account. I planned to send a 2 week gift to my sister and brother in law. I had to enroll in continuous delivery, but figured I was responsible enough to manually cancel after the 2 weeks. I emailed customer service to see how to do it; they replied that I had a 3 day (beginning a week after I emailed them) to cancel. Any earlier and I would not get them their week 2 delivery, any later and I'd have to be charged for the following week. I dutifully marked my calendar and signed in to cancel. The instructions emailed were completely false. They required me to follow tabs that didn't exist. An hour of sleuthing later, it seems that you need to email a specific cancelation email that doesn't cancel you but days later replies with a hidden link to follow to cancel. The Blue Apron's business model is that of a roach motel.

    Bottom Line: No, I would not recommend this to a friend


  • Terrible Company

    • By Paul Nelson,
    • Portland, Oregon,
    • Feb 19, 2016
    • Verified Reviewer
    Overall Experience:

    We have asked them to stop sending us food, over and over again. And I've asked to remove our credit card information out of their system, over and over again, and they still keep charging us. Blue Apron is a terrible company, I would stay clear of it.

    Bottom Line: Yes, I would recommend this to a friend


  • Horrible cancellation policy, NOT worth it

    Overall Experience:

    I've been trying to cancel for a week.

    It is NOT as simple as clicking "cancel" on their website. That's complete bull. You have to google "how to cancel Blue Apron," to then get an email link to send a cancellation email. Once you get a response back, you then must go to the cancellation link that ONLY works from a DESKTOP computer. There's no magical "desktop site" button on their website, nor a site map. You must find this mythical link from an actual desktop computer, which I don't even own.

    This is the most absurd waste of time and money I've ever seen. Do not waste yours.

    Bottom Line: No, I would not recommend this to a friend


  • Good food, Terrible Website

    Overall Experience:

    Ordered the trial where you supposedly get 2 free meals, which in itself is misleading because you normally get 3 meals for $60, and each meal technically feeds 2, so the Trial costs $40. So that means you really pay for 2 meals and get 1 meal free, but calling it '2 meals' because 1 meal serves 2 makes it sound like you get a whole lot more.

    The meals themselves where good, enough to typically satisfy 2 and contain no missing ingredients, but I did not want to purchase again for another week right away. Just like the rest of the 1 star reviews, the website is incredibly of poor quality. There's a "Log In" option at the top right corner, but it just takes you to the screen to 'Pick Your Plan' forcing you to order again, no 'Account Settings' or 'Preferences' or 'Manage Subscriptions' options, NOTHING. You have to scour and only after Googling "how to cancel blue apron' did it pull up a support article on Blue Apron which even then, the ONLY way you can cancel is by emailing 'cancellations@blueapron.com' and hoping they have someone bother to follow up on that e-mail. You have no actual control yourself whether you get charged or not, you can only hope that someone is at the other end actually processing these requests when they get them.

    Until there is some measure of control over your subscription on their website or app, as they advertised, then I consider this not worth the hassle.

    Bottom Line: No, I would not recommend this to a friend


  • Very disappointing

    • By Cecilia,
    • San Jose, CA,
    • Aug 26, 2015
    Overall Experience:

    I heard about Blue Apron on the radio on NPR, the Marketplace program where the CEO I believe was interviewed around July or August 2015. SO, I thought I'd try something new to change up our dinners a little bit.

    I placed my first order and the it was supposed to arrive on 8/15, Saturday, before 8pm. By the way, I did check to make sure they deliver in our area and they did according to the website. On 8/14, I was even e-mailed the Fedex tracking number. I was thinking that would be our dinner for that coming Saturday night. Well, 8/15 came and went and no delivery. I checked the tracking and all it showed was "label created." Sunday came and went as well, and still no delivery. On 8/17 I e-mailed the contact e-mail from the website and said that if and when the food arrives, I will not accept the delivery or will return to them since the package would have been in transit with the raw ingredients (assuming they shipped) for 5 days at that point. I will not cook nor eat spoiled raw ingredients. I canceled my account and requested a refund. No response whatsoever, not on e-mail or call. And still no food delivery. Today, 8/20, I left a message on their voicemail. We'll see if somebody responds.

    What a very disappointing experience! I will never try this service again not will recommend them to anyone.

    Bottom Line: No, I would not recommend this to a friend


  • Scam

    • By Person A,
    • Aug 25, 2015
    • Verified Reviewer
    Overall Experience:

    I would have to say they are a scam in my experience.

    I got a free trial through a coworker, got my 1st delivery, went to cancel in my account settings and there is no option to do this within your account. You have to email them, by the time they actually cancelled my account I still got charged for the next order and got a notification that my order was on it's way. Even though I cancelled they still charged me $60 and are sending me more food that I did not want or order. My recommendation is do not be tempted by any "Free Trial" anyone offers you unless you want to be suckered into losing out $60 even when you cancel your account.

    Bottom Line: No, I would not recommend this to a friend


  • I tried to cancel but they are still sending me food.

    Overall Experience:

    I will be contacting my Legal Shield lawyers tomorrow to help me with this. My friend thought she was doing me a favor by giving me a free week of food, but it turns out to be a sham because they will not let you cancel. I am paying for at least one dinner I "skipped" before I canceled.

    In order to "cancel" you have to email them to ask them how to cancel. They send the email, and you think you have canceled, but before you know it, notice of another week being sent to you shows up on your email. It arrives tomorrow. I "skipped" it at the time I canceled, but suddenly I am scheduled for the next two months of deliveries. I have "skipped" them, but don't think this will work, and I will have to "skip" meals for the rest of my life. I want out of this nightmare.

    Bottom Line: No, I would not recommend this to a friend


  • Cannot cancel deliveries; Blue Apron adds fraudulent charges to your credit card

    Overall Experience:

    I canceled my Blue Apron account within 24 hours of receiving my first order. A few days later, I noticed a pending charge on my credit card for $60. I got in touch with Blue Apron's customer support and asked them to go ahead and void the unauthorized transaction, as my account had already been closed for days and I hadn't made any additional orders. They declined to void the transaction even though they admitted that my account had been closed for days.

    Blue Apron is clearly running a bad company, in which they fraudulently charge your credit card for orders you did not make, even if you close your account with them.

    Bottom Line: No, I would not recommend this to a friend


  • What a joke. Don't waste your time.

    • By Jay,
    • Tampa, FL,
    • Oct 6, 2015
    Overall Experience:

    The portion sizes are a joke, what they sent might feed one person and they would leave hungry at that. Save your efforts.

    Bottom Line: No, I would not recommend this to a friend


  • Too expensive and too frequent

    • By Drewes Kooi,
    • Columbus, OH,
    • Mar 24, 2016
    • Verified Reviewer
    Overall Experience:

    Our daughter gave us a trial membership for which she paid $59. After that it continues automatically, so before you know it you pay $59 each week for that food, too frequent and not sure it's worth the price. I would not recommend it for that reason. I canceled.

    Bottom Line: No, I would not recommend this to a friend


  • Cancel. I received this as a GIFT and I would not use.

    • By James W Carson,
    • Vancouver, WA,
    • Jan 3, 2016
    Overall Experience:

    I do not want Blue Apron to send anything to me. I received this as a gift from my Daughter. They are not available on the weekend to cancel via phone. I sent a message on their website to cancel immediately.

    Bottom Line: No, I would not recommend this to a friend


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Blue Apron: Is It Worth It?