About HelloFresh

In business since 2008, HelloFresh is a subscription food delivery service that claims to making cooking easy by delivering “delicious and healthy recipes with all the pre-measured ingredients to your door each week.”

Each HelloFresh box is claimed to include seasonal, high-quality, and fresh food obtained directly from “mall farmers, butchers, fish mongers and fellow culinary enthusiasts,” as well as signature step-by-step recipes from a variety of cuisines, each of which are reviewed by their in-house dietician to ensure they’re balanced and nutritious.

Overall, HelloFresh claims to make cooking convenient and easy, to feature fresh ingredients and exciting recipes, and to eliminate food waste by providing you with just the right portion sizes.

According to HelloFresh, the process works over 4 steps:

  1. HelloFresh creates delicious and nutritious recipes.
  2. You choose the recipes you like (more about this next), and HelloFresh will send you all the ingredients.
  3. The ingredients are delivered to your door, for free, in an insulated box.
  4. You cook your meal in about 30 minutes.

It’s hard to resist the temptation of farm-fresh ingredients and easy recipes on your doorstep. But is this really what HelloFresh offers, and are they worth the price? Consider the following:

Different HelloFresh Box Types

HelloFresh offers 2 different types of boxes:

  • Classic Box – Claimed to be HelloFresh’s most popular option. Includes three meals for 2 or 4 people, most of which feature some sort of meat (e.g. poultry, pork, etc.)
  • Veggie Box – Claimed to contain the same delicious recipes and farm fresh ingredients as the Classic Box, but tailored toward vegetarians (note: there is no vegan option).

After choosing your box, you’ll then need to enter your delivery zip code. From there, you can choose between Wednesday, Thursday, or Friday delivery options (between 8am and 8pm).

Finally, at the bottom of the page, your first delivery date will be displayed. Once you’re ready to go, simply click the Add to Cart button to checkout.

What Does HelloFresh Really Offer?

When it comes down to it, the biggest advantage that HelloFresh claims to provide is saving you from having to visit the grocery store. However, is this really the case?

After all, unless HelloFresh sends you everything you’ll need to eat for the week (which they don’t), you’ll still have to visit the grocery store to buy meal ingredients for the other 4 days of the week.

In other words, you’ll pay a premium for having your meals planned in advance and sent to your door, which will certainly save some time, but it won’t eliminate the need to regularly visit the grocery store.

See Also: The Pros & Cons of Grocery Delivery Services (Plus Comparison of Popular Companies)

Also, consider that cooking food usually the most difficult and time-consuming part; not picking up the groceries from your local store, so you’ll have to weigh the pros and cons of HelloFresh carefully before committing to a purchase.

Important note: HelloFresh currently only delivers to the 48 contiguous US states, although they claim to be working on a way to reach AK and HI customers in the future.

Other Meal Delivery Options

Next, although HelloFresh has been in business for quite some time, they’re not the only meal delivery service game in town, which includes competitors like Blue Apron and Plated. We’ll talk more about these options next.

Mixed Customer Reviews for HelloFresh

HelloFresh had an average rating of 2 stars based on 43 Yelp customer reviews (as of 5/29/15). While some reviewers found HelloFresh’s recipes to be delicious, their meals-in-a-box to be convenient, and their instructions easy to follow, the most common complaints appeared to cite:

  • Food received in poor condition or that spoiled quickly (in fact, one reviewer claimed roaches emerged from their sealed box after opening),
  • Difficulty using their website/understanding when accounts should be cancelled so as not to be charged for another box, and
  • Poor customer service experiences.

LifeHacker wrote an in-depth review comparing HelloFresh to other popular subscription food delivery services, and found that:

  • Their per-person price was the highest of the three,
  • They offered a moderate level of meal options,
  • Their recipes were simple and easy to follow, with “the most factual information, including a kitchen tools list and estimated nutrition (not just calories, but carbs, fat, protein, and fiber).”
  • However, their recipes were also noted to be “fairly basic and unsurprising—lots of pastas for the vegetarian options, for example.”

Overall, the author tied the winners between Plated and Blue Apron, essentially putting HelloFresh in the last place.

From a company perspective, HelloFresh is based out of New York, NY and held an F rating with the Better Business Bureau. Of the 33 closed complaints listed (as of 5/29/15), the company failed to respond to 13 of them.

There, common complaints appeared to revolve around ingredients received in poor condition (mold, wilted, etc.), difficulty receiving refunds, and difficulty using discounts and promotional coupons.

HelloFresh Pricing & Refund Policy

HelloFresh boxes are priced as follows:

  • 2-Person Classic Box: $69
  • 4-Person Classic Box: $129
  • 2-Person Veggie Box: $59
  • 4-Person Veggie Box: $109

According to the HelloFresh Terms, a customer “must cancel his or her subscription with HelloFresh no later than midnight on Wednesday the week before the next delivery.” This means you’ll need to contact the company at least a week in advance if you don’t want to receive any additional boxes.

Once this occurs, you’ll receive a pro-rated refund for the remainder of your subscription period. Outside of this, however, unless in instances of damaged or defective products, no refunds are available.

In order to request a refund or cancel your HelloFresh subscription, you’ll need to contact customer service at 800-733-2414.

Should You Give HelloFresh a Try?

Chopping to the point: From less-than-stellar customer feedback to placing last in LifeHacker’s comparison, although HelloFresh certainly offers some advantages, it appears they leave a lot to be desired in the meal kit delivery industry. As such, you might be better served by some of their competition.

If you do decide to give HelloFresh a try, though, you’ll definitely want to watch a series of videos on their Managing Subscriptions page, since one of the primary customer complaints revolved around how to cancel subscriptions, skip a week, or how to switch between 2 and 4-person boxes.

Have you tried HelloFresh? If so, tell us (and 1.2 million HighYa readers) about your experience by writing a review below!

Also, you’ll find this detailed guide helpful: Comparing Costs: Popular Meal Kit Delivery Services vs. Groceries

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84 Consumer Reviews for HelloFresh

Average Consumer Rating: 2.9
Rating Snapshot:
5 star: 30 4 star: 10 3 star: 4 2 star: 5 1 star:  35
Showing 1-11 of 84
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  • Very disappointed and poor customer service

    • Canton, OH,
    • Apr 17, 2018
    • Verified Reviewer

    We have only been receiving HelloFresh for about four weeks. The third week we had trouble with delivery time. Today's meals came with servings for two instead of four. We signed up for this service to reduce stress not add to it.

    I called the customer service line, and she acknowledged it was their error and offered next week to be free of charge. I agreed but let her know that we wouldn't be paying for this order either for two people. Not only do we have to now find a time to meal plan and get groceries, but why would we go to all the trouble of cooking meals for two? The lady explained that if she refunded this week that they couldn't offer anything for next week. She sent me to the person above her, and she was rude. She said she couldn't give us what we were asking for. I said she could pick up the order or send the other half. She said no.

    Now, remember this is a company that inundates your email all week asking you to send emails to all your friends for free weeks of food. I said we would be canceling our service and she very sarcastically said ok. Beware if you're looking for any type of stress reduction with this service.

    Bottom Line: No, I would not recommend this to a friend

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  • The best

    I have tried a couple of the other places and hands down HelloFresh is the best. The portions are large and the produce is fresh. I have really enjoyed receiving it. I do wish they had a larger selection but everything I have received I will order again and again.

    Bottom Line: Yes, I would recommend this to a friend

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  • We love HelloFresh

    • Weatherford, TX,
    • Apr 16, 2018
    • Verified Reviewer

    I first received a free week coupon, and we loved the first meal I cooked. I am a picky eater. There have only been a few meals that I have thought were mediocre. I have sent messages when I have gotten ingredients that were unusable and did receive a credit. I feel that using HelloFresh has made me a better cook, and my husband thinks so too.

    Bottom Line: Yes, I would recommend this to a friend

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  • Easy to follow and delicious!

    I have never been the best chef in the room. I didn’t have a lot of cooking techniques and only knew how to cook a few select meats and vegetables. I now try new foods and enjoy them. I love how easy the Hello Fresh recipes are to follow, and that I can repeat the methods in the future. The recipes are delicious and good sized portions!

    Bottom Line: Yes, I would recommend this to a friend

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  • Love it

    • New Ulm, MN,
    • Apr 13, 2018
    • Verified Reviewer

    I love not having to plan a menu for several days out of the month. The shopping is done. You don’t have to buy several full-size containers of something you may not use again. It is great to try new recipes, and learn some great shortcuts.

    Bottom Line: Yes, I would recommend this to a friend

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  • Good food choices

    I am very impressed with the different menu choices. The only thing that I would like to know is if you have different veggies most of the meals had green beans. I like green beans but not all the time. So far I really love the food.

    Bottom Line: Yes, I would recommend this to a friend

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  • Worthwhile and fun alternative to usual cooking routine

    Overall, I am pleased with HelloFresh. The recipes offer a nice variety and are easy to make. The directions are clear, and the meals have been fun to cook. It's nice not to have to buy large quantities at the store of ingredients that I only need a small amount of for the given recipe. Occasionally some of the produce has been spoiled.

    Bottom Line: Yes, I would recommend this to a friend

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  • Very tasty

    This is my second try with HelloFresh. I had to stop in the past due to affordability. I am returning because I love cooking and learning how to cook new dishes that are healthy and tasty.

    The only difference in my routine this time around is that I prepare all of my ingredients, like cutting and mincing and juicing, the weekend before I cook. And because my meals arrive on a Saturday, I do this on Sunday. It makes it so easy for me to put the meals together in the evenings during the week. I have a busy family of six, so I need to be as prepared as I can ahead of time. I’m very happy to have returned.

    Bottom Line: Yes, I would recommend this to a friend

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  • Delicious and varied

    We really like HelloFresh. It is a great way to get fresh, unique meals. The directions are easy, and we have fun with the children in the house preparing the dishes together.

    My advice is to get the earlier in the week delivery. The produce is freshest at this time. Previously we have had to run to the store at the last minute to purchase another vegetable that had rotted or was simply left out.

    The only complaint I really have is that there is not a lot of spice. Anything labeled spicy turns out to be mild, at best. They need to add some real heat to some dishes for true flavor.

    All in all, we like HelloFresh and will continue to use it.

    Bottom Line: Yes, I would recommend this to a friend

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  • Tasty meals

    • Arkansas,
    • Apr 13, 2018
    • Verified Reviewer

    I have been a customer of HelloFresh for quite a while now, and all of the meals I have ordered have been fresh and tasty. They taste like gourmet meals you would order at a restaurant.

    I would highly recommend HelloFresh!

    Bottom Line: Yes, I would recommend this to a friend

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  • Life changing!

    My husband and I started HelloFresh in an attempt to simplify dinner time with our busy schedules. HelloFresh assisted us in this way, but it has also helped our budget. The meals are so tasty, satisfying, and easy to make that we stopped going out to eat almost completely. Our experience has been life changing, and we can't imagine doing meals any different.

    Bottom Line: Yes, I would recommend this to a friend

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