Snow Teeth Whitening Review

By Lydia Noyes
HighYa Staff
Updated on: Jun 24, 2020

Snow is an oral care company that sells at-home whitening kits. Both the original and wireless kit utilize LED technology to whiten your teeth without triggering sensitivity issues or other oral care problems.

The company claims to save you time and money compared to professional whitening treatments for the same quality of results. In this review, we explore the Snow Teeth Whitening kit and outline the research into its effectiveness, to help you decide if it is right for you.

  • Better price per treatment compared to other brands
  • Hydrogen peroxide is clinically effective for whitening teeth
  • Customer reviews indicate it works for whitening
  • LED device shows no promise of improving whitening results
  • More expensive than alternative at-home treatments
  • Hydrogen peroxide has a high risk of damaging enamel or causing tooth sensitivity problems

How to Use It

Snow offers two models of teeth whitening devices, one wireless and one that requires an outlet. Both claim to whiten your teeth within three weeks after daily treatments.

Home whitening treatments only work for certain types of stains. “This at-home method is the most effective on teeth stained by coffee, wines, or food,” shares Dr. Mike Golpa, dentist and CEO of the G4byGolpa dental implant centers. “It won’t be that useful on teeth yellowing due to aging or naturally yellow dentin.”

To use, it’s best to brush your teeth before beginning. Then, apply the whitening serum through the brush applicator to your teeth, similar to how you would paint a picket fence. After, you’ll put in your mouthpiece and turn it on to start the whitening session.

You can whiten your teeth up to twice a day for 30 minutes per session if you want faster results. Once finished, rinse your mouth and the mouthpiece with warm water. You can eat and drink within an hour of finishing.

If you notice any sensitivity during treatment, take a break for a few days before trying again. The whitening wands should be stored in the fridge between use so that they can keep their potency.

Product Line

Original Teeth Whitening Kit ($149)
This whitening kit includes enough serum for 75 whitening treatments. You’ll receive a mouthpiece with LED accelerating technology that includes adaptors for USB, micro USB, and apple charging ports. Also included are three original strength whitening serum wands, one extra-strength whitening serum, and a teeth whitening progress tracker.

Wireless Teeth Whitening Kit ($299)
This kit works like the original, except that it features wireless charging, is Bluetooth-enabled, and water-resistant (you can use it in the shower). Each purchase also includes an anti-aging lip balm, travel case, three original whitening wands, one extra-strength wand, and one desensitizing serum for preventing sensitive teeth issues.

Desensitizing Serum ($25 for Two Vials)
This serum can be used as an optional treatment for those who have sensitive teeth. It will purportedly work to strengthen tooth enamel, reduce sensitivity, and re-mineralize your teeth. You can apply it 15 minutes before a whitening session or immediately after.

Standard Serum ($29 for Two-pack or $24.65 with Auto-Ship)
Each vial contains between 6–10% strength hydrogen peroxide.

Extra Strength Serum: $29 ($24.65 with Auto-Ship)
Each wand is twice the size and strength of the original wands at 12–18% concentration hydrogen peroxide.

Is There Evidence for Its Effectiveness?

Both the Original and Extra Strength wands contain the same ingredients; the primary difference is their hydrogen peroxide concentration.

Hydrogen peroxide is a common teeth whitening ingredient, and the concentration can vary considerably by product. However, the research indicates that less might be better with this compound, at least from a safety standpoint.

One study looked at the effects of concentrations of 10, 20, and 30 percent on human teeth and found that higher concentrations kept on teeth longer caused more enamel damage. Low concentration treatments used for short time periods produced the least damage, but also the most subtle results.

Another study collaborated these results by finding that a 5% concentration was as effective as 25%, but you had to complete the treatment 12 times to get the same results. Keep in mind that tooth sensitivity is a common side effect of using hydrogen peroxide, as enamel damage can expose your tooth roots and make them more susceptible to hot or cold temperatures.

In short, hydrogen peroxide shows real promise for whitening your teeth, but high concentrations come with a risk for tooth health. It’s better to stick to a lower concentration and perform more frequent treatments if you want to maximize both your safety and results.

Once you start using the treatment, make sure you never leave the serum on your teeth for longer than the recommended 30 minutes, and its best to start with the original serum before trying the extra-strength version.

The other active ingredient is carbamide peroxide. This whitening compound is known for being slightly more slow acting. Rather than delivering results within 30 minutes, you can expect them to develop over 6 hours. For this reason, you might want to use Snow Teeth whiteners before bed so that the serum can work overnight.

You can expect both of these compounds to whiten your teeth at the appropriate concentrations. Shares Dr. Golpa, “A product with 30% carbamide peroxide is equivalent to 10% hydrogen peroxide. Both substances can give you great effects.”

The other major component of this whitening kit is the LED lighting. Snow claims it will work to accelerate the whitening process by activating the gel.

However, clinical evidence indicates otherwise. A 2014 study found that using a light activator during a tooth whitening treatment had no impact on the overall results compared to using the serum alone.

From a safety standpoint, Snow claims that its LED wavelengths can’t cause any harm to your mouth or body and won’t result in any negative side effects and that it is safe for pregnant and breastfeeding moms.

Analysis of Customer Reviews

On our website, Snow Teeth Whitening averages 3.0-stars after 20+ reviews. Here are some key takeaways:

Common Compliments:

  • Easy to use
  • Works as described to whiten teeth after several uses
  • Great for getting rid of coffee stains
  • Not painful for sensitive teeth
  • Many thought it worked better than other brands

Common Complaints:

  • Didn’t lead to any noticeable results
  • More expensive than other brands
  • Tedious to use for minimal results
  • Some complaints that the kit fell apart quickly
  • A few users thought it permanently damaged their teeth

Popular Alternatives to Snow Teeth Whitening

Snow Teeth Whitening AuraGlow HiSmile
Price $149 (original) or $299 (wireless) $59.99 $59.99
Products Included
  • LED mouthpiece (battery-operated or plug-in)
  • Three original strength and one extra strength serum wands (enough for 75 treatments)
  • Teeth whitening progress tracker
  • The wireless kit also includes anti-aging lip balm and desensitizing serum
  • LED device (with batteries)
  • Two 5ml 35% carbamide peroxide whitening gel syringes (enough for 20 treatments)
  • Comfort fit mouth tray and storage case
  • Mouth Tray
  • LED Light
  • Three gel packs (enough for six treatments)
Is Subscription Available? Yes, save 15% on serum refills Yes, save 25% on gel refills Yes, save 15% on gel refills
Active Ingredients Hydrogen peroxide (6%–18%) Carbamide peroxide (35% and 44%) Phthalimidoperoxycaproic acid (PAP), Hydroxyapatite, Potassium Nitrate
Reviews 3.0, 22 reviews (HighYa) 4.4, 13,700 reviews (Amazon) 3.7, 155 reviews (HighYa)

Each of these products operates in much the same way. You apply a specialized gel to an included mouthguard and dose your mouth with LED light for a set time.

You should notice whitening results within a few treatment sessions, and the results should last so long as you continue the treatment once every two weeks or so.

What differs between them are the active ingredients, as Snow and AuraGlow both rely on peroxides. HiSmile instead utilizes compounds that are clinically proven to promote whitening—possibly as well as peroxide—but with a lower risk of sensitivity or enamel damage.

This might make HiSmile the best choice for those concerned about their teeth, though you’ll pay almost three times as much per whitening treatment.

If you’re committed to peroxide, it’s best to decide how often you plan to whiten your teeth. The original Snow kit offers the best value per treatment, but not everyone wants to complete 75 whitening sessions.

If your goals are more modest or you want to try teeth whitening without committing to an expensive setup, then you’ll save money with AuraGlow instead.

Return Policy

Snow Teeth Whitening Kits come with a 30-day money-back guarantee and a 5-year warranty against manufacturing defects.

The refund policy covers both used and unused products, minus the shipping cost. Past the 30-day return window, all returns are subject to a 15% restocking fee.

The Bottom Line

Snow teeth whitening products can be a cost-effective way to whiten your teeth at home if you plan to perform dozens of treatments.

However, a lot of the upfront cost is related to the LED mouthpiece, and there’s minimal evidence that LED light makes any difference for the tooth whitening process.

Lastly, some research indicates that professional whitening services from your dentist can strengthen your enamel, while home kits like Snow can weaken it and lead to mineral losses.

It’s easy to overuse home whitening kits with hydrogen peroxide, so we recommend talking with your dentist before committing to dozens of rounds of treatments from this brand.

Customer Reviews

Start your review of Snow Teeth Whitening:
  • 24 Customer Reviews
  • 54% Recommend This Brand
3.1 out of 5
5 star: 50% 4 star: 4% 3 star: 0% 2 star: 0% 1 star: 45%

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To safeguard you and ensure helpfulness and relevance, our compliance team manually assess every customer review before it goes live.

We have a zero-tolerance policy for fake reviews, and companies cannot control or alter any reviews at any time.

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  • Very satisfied with the results

    • By Joseph L.,
    • Tucson, AZ,
    • Jun 10, 2019
    • Verified Reviewer
    Overall Experience:

    I ordered their Snow Teeth Whitening kit on May 15th and got my order within 5 days. I live in Tucson, Arizona so I figured it wouldn't be that long, but I didn't pay for expedited shipping either, so it's okay I guess.

    It came really well-packaged, so it made me more confident having paid a hefty price. I opened the box and found that the serums were tucked under the first layer of the box. Right away, I told my wife we need to try this. So I brushed my teeth and then brushed the gold serum which is supposed to have higher intensity on to my teeth. Plugged in the LED device to my iPhone and just hung out in my pajamas for about 12 minutes. Rinsed and washed the LED. I had my wife do it after me.

    Honestly, we did this for about 6 days every day and were surprised to see a shade of whiter teeth that quickly. I was soo skeptical going in on this and the wife hesitated for me paying the price. But honestly we're both happy with the results and she's asked me to buy one for her since she's about to travel soon for work and wants to have one for herself. Anyways, really excited about getting to the 1 on the shade scale.

    Bottom Line: Yes, I would recommend this to a friend

  • It actually works

    • By Tyler B.,
    • Adelaide, South Australia, Australia,
    • Sep 27, 2019
    • Verified Reviewer
    Overall Experience:

    I’ve used a few different at-home teeth whitening kits and can say that Snow actually works. Some of the other kits I’ve tried are purely cheap products that have been marketed well. Snow doesn’t just talk the talk, they walk the walk.

    Bottom Line: Yes, I would recommend this to a friend


    • By Jared M.,
    • Gilbert, AZ,
    • Sep 27, 2019
    • Verified Reviewer
    Overall Experience:

    Snow is all about the customer experience! They have the best whitening kit money can buy! I recommend them to everyone! Josh has built a company that will last generations because he understands his customer and is willing to do what it takes to satisfy their needs and wants.

    Bottom Line: Yes, I would recommend this to a friend

  • No other product can compare!

    • By Xa B.,
    • Peoria, AZ,
    • Sep 27, 2019
    • Verified Reviewer
    Overall Experience:

    I'm not sure what's going with these bad reviews but I had an instant wow moment when I finally received my kit. Extremely nice packaging and most importantly it actually works. I am a huge coffee drinker and I have been looking for a product that can actually whiten and maintain the white but I never had any luck. Money down the drain but finally a product that works! You won't be disappointed. You have to try it for yourself. Don't go off the bad reviews.

    Bottom Line: Yes, I would recommend this to a friend

  • My teeth are whiter like they promise and they went the extra mile.

    • By Carlos M.,
    • Pennsylvania,
    • Sep 27, 2019
    • Verified Reviewer
    Overall Experience:

    I ordered the Snow Teeth Whitening kit on August 22, 2019 and I received my kit on August 29, 2019. I been using the kit for the last 20 days and my teeth have gone from 8 to 2 (the Kit brings a Profesional 3D Teeth shade Guide) base on the professional Guide, and that is with me using the product for less than 20 days and normally using it between 5 to 20 minutes. They also send a Charcoal floss (love how they went the extra mile). I am happy with my purchase, my teeth are whiter just like they promise, thank you!

    Bottom Line: Yes, I would recommend this to a friend

  • Snow is amazing

    • By Ben C.,
    • Charlotte, NC,
    • Sep 27, 2019
    • Verified Reviewer
    Overall Experience:

    I’m not sure what’s going on here but Snow is amazing. Whoever is leaving negative reviews must not have ever tried Snow. I’ve used snow for a few weeks and my teeth and the whitest they’ve ever been!

    Bottom Line: Yes, I would recommend this to a friend

  • Best teeth whitening system on the market

    • By Craig M.,
    • Ohio,
    • Sep 27, 2019
    • Verified Reviewer
    Overall Experience:

    This works better than any other system you can buy, worth every penny. Ignore the jealous haters who say it’s no good, it really works and the value for what you get is exceptional. Go with a company that stands behind their product. Using this will give you white teeth!

    Bottom Line: Yes, I would recommend this to a friend

  • Great results

    • By Fil C.,
    • Las Vegas, NV,
    • Sep 27, 2019
    • Verified Reviewer
    Overall Experience:

    Three days in and already 2 shades whiter. Looks really cool in my bathroom. This product helps me incorporate whitening into my daily wellness routine because I'm all about the daily upgrade. It works if you do it right, I would definitely recommend.

    Bottom Line: Yes, I would recommend this to a friend

  • Finally feel confident enough to smile

    • By Kevin T.,
    • Arizona,
    • Sep 27, 2019
    • Verified Reviewer
    Overall Experience:

    HIGHLY RECOMMEND. I honestly was skeptical when buying this because white strips didn't really work for me and they hurt my mouth a lot. After the first 10 minutes, I was shocked I wasn't in any pain, and when I took the mouthpiece out of my mouth I even noticed a little difference (which I wasn't expecting right away). I stuck to it and 3 weeks later I honestly found myself smiling and laughing while showing my teeth, it had been years since I did that (I alway hid my smile). Wow. I owe Snow Teeth Whitening not just for giving me whiter teeth but for giving me confidence in myself again to show my teeth when I smile.

    Bottom Line: Yes, I would recommend this to a friend

  • Five stars! It really works!

    • By Fredy H.,
    • Scottsdale, AZ,
    • Sep 30, 2019
    • Verified Reviewer
    Overall Experience:

    I’ve received nothing but great compliments on my whiter teeth and it’s all thanks to Snow. I drink 1-2 cups of coffee every day and my teeth have been slightly stained over time. I used Snow Teeth Whitening kit religiously for 28 days and my teeth whitened 3 shades. The compliments were the best part, I always had the same teeth, they’re just whiter now and it’s noticeable.

    Bottom Line: Yes, I would recommend this to a friend

  • It really does work!

    • By Cecelia S.,
    • Texas,
    • Feb 6, 2020
    • Verified Reviewer
    Overall Experience:

    I got the system and it was delivered very quickly. The instructions are very easy...brush your teeth, paint your teeth with the serum, put the mouthpiece in, and plug it into your phone or computer, etc. I was, of course, skeptical but I noticed results after the first use. I assumed they would just go away as soon as I drank something but they haven't and with every use, my teeth have gotten whiter. My bottom teeth are always hard to whiten and they are pretty close to where I want them to be after 4-5 uses. I grind my teeth so they are really sensitive but this system doesn't bother me at all. As long as it holds up I would definitely say this is well worth the price. I'm very happy with it and my white teeth.

    Bottom Line: Yes, I would recommend this to a friend

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