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Smileactives sells teeth whitening products with hydrogen peroxide to give you a cleaner, brighter smile. There’s plenty of evidence that these products work, but many customers found the subscription ordering process to be misleading.


  • Clinical evidence supports the use of hydrogen peroxide for teeth whitening
  • Works as described for many users
  • Option to make one-time purchases or sign up for a subscription


  • Some instances of pain and irritation
  • Doesn't work for all users
  • Many users didn't realize they were signing up for a subscription program
  • You may have difficulties canceling your order

Smileactives Review: A Detailed Look

By Lydia Noyes

Updated on: Jun 23, 2020

Smileactives is an oral health company that sells whitening products. Founder Robert Eric Montgomery is a biochemist and inventor who claims to have spent the past 30 years developing oral health products that make it possible for people to improve their teeth’s appearance affordably at home.

Smileactives sells three products: whitening gel, whitening pen, and a toothbrush. In this analysis, we’ll look closer at the effectiveness of its whitening products to help you decide if they are worth it.

Power Whitening Gel (3.8-oz)

Price: $24.95 + $4.99 shipping, or subscribe for $19.96 and free shipping.

Designed to work on all types of teeth, including natural ones, crowns, veneers, and even dentures.

Smileactives’ signature whitening gel is designed to remove stains by penetrating your tooth enamel. You’re meant to pair it with regular toothpaste every time you brush your teeth for visible whitening within 30 days.

This gel relies on Polyclean, which is Smileactive’s proprietary technology. It purportedly works to create lots of foam that reaches deep into tooth grooves to remove stains better than traditional toothpaste.

The company claims that this technology is safe for all forms of dental work and can be used daily to remove stains from coffee, tea, red wine, and other foods.

The gel contains a 9% concentration of hydrogen peroxide. This common antiseptic ingredient is frequently found in teeth whitening products because it produces a bleaching effect that lightens your teeth.

The level of lightening depends on the peroxide’s concentration and how long you leave it on.

However, more isn’t necessarily better. One study found that concentrations over 20% can lead to tooth damage and pain for the user. Concentrations of around 10% were still sufficient for whitening teeth but were associated with fewer side effects.

Smileactives references a clinical study online where 16 participants experienced an average of a six-shade improvement to their teeth after using the gel for 30 days, and 100% of participants reported whiter teeth overall.

However, this is a small study that didn’t have a control group or look at the effectiveness of other whitening products.

Advanced Teeth Whitening Pen (0.11-oz)

Price: $18 plus $4.99 shipping, or subscribe for $14.40 and free shipping.

Designed both for quick touchups and deep treatments, the Advanced Teeth Whitening Pen is claimed to whiten your smile in as few as seven days. This twist-action pen works to paint lightening formula onto each tooth for a quick whitening effect.

To use, you’ll twist the dial on the pen’s bottom to disperse gel unto the applicator tip. You’ll then brush the gel unto the teeth you want to treat in a thin, even layer.

Leave it in place and refrain from eating or drinking for the next twenty minutes so it can sink in. You can use the pen up to four times a day to maximize your results, though it works best after brushing your teeth.

According to Smileactive’s clinical study, participants whitened their smiles by an average of six shades after using the pen two to four times a day. This seven-day study involved just ten participants, so keep that in mind when interpreting these results.

As with the power gel, this product’s active ingredient is hydrogen peroxide, this time at a 12% concentration.

Analysis of Customer Reviews

Eleven customers left reviews for Smileactives on our website, which average 1.2-stars out of five. There are also reviews for Smileactives products on Amazon and QVC – most average around 3.0-stars.

Common Compliments:

  • Simple to use, quick results
  • Effective stain removal on teeth
  • Teeth looked lighter after several months of product use
  • The pen was easy to use and didn’t lead to tooth sensitivity

Common Complaints:

  • Some didn’t notice any improvements after use
  • A few users experienced sore mouths and blistered lips after use
  • Not all customers knew when they were signing up for an auto-ship program
  • Some found it difficult to cancel their orders
  • Expense return policy shipping and handling costs
  • Pricing system may be misleading

Return Policy and Membership Program

Smileactives products are covered by a 60-day satisfaction guarantee. If you don’t love your purchase, you can return the products (even if used) for a full refund, minus return shipping costs.

You have the option to sign up for Smileactive’s membership program. If you do so, then one month after your first order, and every three months after, you will be sent a new three-month supply of your purchase.

You’ll be charged three monthly payments at the membership price ($19.99 for the gel, $14.40 for the pen), plus $2.99 per month in shipping costs (shipping is only free for your initial purchase).

You can adjust your membership setting through your online account to add new products, pause or delay delivery, or even cancel your subscription altogether.

Popular Alternatives to Smileactives

Smileactives Snow Teeth Whitening AuraGlow HiSmile
Price for Whitening Kit $24.99 (gel) or $18 (pen) $149 $59.99 $59.99
Products Included in Whitening Kit
  • 3.8-oz supply of whitening gel
  • Or 0.11-oz supply of whitening gel pen
  • LED mouthpiece (battery-operated or plug-in)
  • Three original strength and one extra strength serum wands (enough for 75 treatments)
  • Teeth whitening progress tracker
  • LED device (with batteries)
  • Two 5ml 35% carbamide peroxide whitening gel syringes (enough for 20 treatments)
  • Comfort fit mouth tray and storage case
  • Mouth Tray
  • LED Light
  • Three gel packs (enough for six treatments)
Is Subscription Available? Yes, save 20% with subscription Yes, save 15% on serum refills Yes, save 25% on gel refills Yes, save 15% on gel refills
Active Ingredients Hydrogen peroxide (9–12%) Hydrogen peroxide (6%–18%) Carbamide peroxide (35% and 44%) Phthalimidoperoxycaproic acid (PAP), Hydroxyapatite, Potassium Nitrate
Reviews 1.2, 11 reviews (HighYa) 3, 22 reviews (HighYa) 4.4, 13,700 reviews (Amazon) 3.7, 155 reviews (HighYa)

When comparing these four brands, one key difference is that Snow, HiSmile, and AuraGlow all include application trays with LED lights for the tooth whitening process. The idea is that this light activates the whitening gel to give you faster, more substantial results than applying the gel alone.

There’s just one problem—there isn’t much evidence that it works. In fact, a 2014 study found that using a light activator while whitening your teeth has little to no impact on the overall results compared to using a serum alone.

In other words, Smileactives may offer an advantage because you aren’t paying for a product you won’t use.

Ingredients-wise, Smileactives is most similar to Snow, as both rely on hydrogen peroxide for bleaching. This compound is safe and effective when used appropriately.

Carbamide peroxide is another bleaching agent that’s used successfully to whiten teeth. It’s slower acting than hydrogen peroxide, but at the right concentrations, you can expect similar results.

“A product with 30% carbamide peroxide is equivalent to 10% hydrogen peroxide. Both substances can give you great effects,” shares Dr. Mike Golpa, dentist and CEO of the G4byGolpa dental implant centers.

HiSmile’s ingredients, in contrast, claim to offer a peroxide-free alternative. For instance, PAP is a bleaching agent that’s been found in clinical studies to successfully whiten teeth better than placebo without putting your enamel at risk.

Choosing between the four, we think there’s evidence each brand can temporarily whiten your teeth.

The Bottom Line

Smileactives products promise to make it simple to have access to quality home teeth whitening products.

The company’s range of whitening gels and pens contain an acceptable amount of hydrogen peroxide to offer lightening benefits, though some users complained of sensitivity and irritation after use.

There’s plenty of evidence that these products will successfully whiten your smile if you use them over time.

One thing to be aware of is Smileactive’s subscription program. It seems to catch many customers by surprise and will significantly increase how much you’re paying for these products at a time. Make sure you are only making one-time purchases until you decide whether to upgrade your order to a subscription.

Customer Reviews

1.3 Stars out of 29 Reviews
5 Star:3% 4 Star:0% 3 Star:3% 2 Star:10% 1 Star:82%
3% Recommend This Brand
Start your review of Smileactives:
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Posted on Dec 28, 2022

Doesn't work. Canceled in Oct and still charging me each month and no shipment.

By Deborah C. , Land O' Lakes, FL

Awful, awful. Can't even get customer service.

Length of Use: Less than 3 months

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

No “pros” were specified in this review

Didn't work

Posted on Sep 21, 2022

Worst decision

By Jr S., Colorado, Verified Reviewer

The auto ship is a huge regret. They entice you with a two-for-one deal on "tiny" sample sizes and the makeup for it with a subscription that YOU CANNOT CANCEL. Such a rip off and no, you do not notice your teeth getting "whiter" either.

Length of Use: 3–6 months

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

No “pros” were specified in this review

Endless charges

Unable to cancel

Not effective

Posted on Jul 31, 2022

Stay away from this company!

By Jayn K., Tampa, FL, Verified Reviewer

This company continues to take funds out of my checking accounts months after it was canceled. This is an unethical company that commits fraud and inhibits your ability to cancel once you give them banking information. There is a website from BBB that is dealing solely with this company. I urge you to file an immediate complaint with them if you experience what I have with them!

Length of Use: Less than 3 months

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

High percentage of H2O2

Company is fraudulent

Unable to cancel automatic withdrawals

Continues to keep me in system even though I have canceled membership several times

Posted on Mar 2, 2022

Smileactives auto-enrollment

By Christopher D., Jacksonville, NC, Verified Reviewer


I’m a victim of the Smileactives auto-enrollment. They unknowingly enroll you into their program. I’m working on getting a full refund! This is ridiculous.

Length of Use: Less than 3 months

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

No “pros” were specified in this review

Auto enrollment


Customer service

Helpful Review? 1 Person Has Voted

Posted on Aug 18, 2021

Buyer beware!

By Kimberly M., Fort Lauderdale, FL, Verified Reviewer

The whitening product is ok but not revolutionary! The customer "service" is AWFUL. Called twice to cancel and they still sent another tube. I called again and they promised to not charge me and sent a prepaid label. When I returned the product they charged me $10 to return. This company does not know the meaning of cancel, or honesty. Do yourself a favor and find an alternative to Smileactives.

Length of Use: 3–6 months

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

Product was ok

Customer service

Time spent calling customer service


Helpful Review? 3 People Have Voted

Posted on Aug 17, 2021

Rust removal is not for your teeth

By Raphael G., Los Angeles, CA, Verified Reviewer

I agree fully with the previous complaints - another scam attack on the oral market with a product that should be solved to remove rust from your snow shovel, when applied will melt the enamel off your teeth.

Indeed I was charged twice, $25.91 within a two-day period, because the "hidden" contract locked me into auto-pay. When contacting the helpline, an operator tried to explain away the reason why this happened. If any of you really intend to make a dent in these fraudulent companies, file a fraud complaint with PayPal, this way they will disassociate from providing their financial platform to these low-end offers.

Sorry if you find yourself reading this, even a good soul once in a while stumbles. Prevent others from getting lured into their scam.

Length of Use: Less than 3 months

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

The idea it would work

The locked-in payment fraud

Helpful Review? 3 People Have Voted

Posted on Aug 9, 2021

Soooo glad I'm out of there

By Robin S., West Jordan, UT, Verified Reviewer

I thought I was the only one this happened to, but I stumbled onto reviews for this product and company while looking for something else, and I just want to say that I agree with most of them.

This company is a scam. They don't let you cancel. Their email links are bogus. You cannot fix any problem online. You will hear from them forever no matter what you do.

I did see one review where the customer thought the products were great (I personally saw no change after an entire year) and just ordered without a subscription plan. I'd like to know how in the world she managed to NOT be on autoship.

Stay away from this company. I feel grateful to have gotten away with as little financial damage as I did.

Unlike most others, I have no dates to offer. I quit ordering over a year ago.

Length of Use: 1–2 years

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

Easy and convenient to use

Customer service nonexistent

Refuse to allow cancellation

Product didn't work


Helpful Review? 3 People Have Voted

Posted on May 15, 2021

Do not buy! Subscription impossible to cancel!

By John M., Minneapolis, MN, Verified Reviewer

I have asked them to cancel my account three times now. Yet they charged my credit card and sent yet another $55 toothpaste package today. Do not buy unless you want never-ending charges.

Length of Use: 6–12 months

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

Not a bad toothbrush

Unsavory business practices

Helpful Review? 4 People Have Voted

Posted on Mar 20, 2021


By Laurie M., Scottsdale, AZ, Verified Reviewer

Prior to trying this 60-day free trial, I had used Crest White Strips but, without fail, the last day I'd experience some tooth sensitivity. After just 3 days of using this product, my teeth were so sensitized I couldn't fall asleep that night. After calling them and telling them I wanted a return, they told me I had a 60-day trial period so suggested I wait a week and start using again two days a week. After 3 weeks, NO improvement so tried three days a week for another 2 weeks without improvement. Called them the day before my order date at the 60-day period and they told me they had to receive the package back by the 60-day date. I explained it wasn't even delivered until almost a week after the order date, they told me to upgrade shipping to include tracking and told me to call with the info and they MIGHT refund. Crooks, so I'm reporting to AG's office and BBB.

Length of Use: Less than 3 months

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

Easy to use

Extreme tooth sensitivity

Didn't whiten

Helpful Review? 5 People Have Voted

Posted on Nov 20, 2020


By Richard V., Nanuet, NY, Verified Reviewer

Ordered buy one get on free, used for a month and did not see any difference. Then the following month received a charge on my card.

Tried emailing, came back as undeliverable, calls never get answered. Finally had to reverse the charge and cancel my card, so they couldn’t charge again.

Read the fine print! It’s a shame but we have to protect ourselves from these scam companies.

DON’T buy from this company, save yourself the headaches of dealing with these people!

Length of Use: Less than 3 months

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 8 People Have Voted

Posted on Oct 29, 2020

Not as advertised on TV

By Jeff O., Fort Lauderdale, FL, Verified Reviewer

This is a subscription service. They insist on sending an initial order even when no processing time has elapsed, charging you regardless of your desire to cancel. Unscrupulous handling of requests to cancel. Will be stopping payment since the company refuses to behave responsibly.

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

The advertisement

The website's appearance

The supposed benefits of the product

Unscrupulous business practices

Automatic subscription

Slippery customer service practices

Helpful Review? 9 People Have Voted
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