Snow Teeth Whitening Review - Legit Or Hype?

By Derek Lakin
HighYa Staff
Published on: Feb 21, 2019

Snow Teeth Whitening sells at-home teeth whitening kits that use proprietary ingredients to deliver guaranteed results, without sensitivity, in as little as 10 minutes per day.

The website advertises Snow spent several years and more than $2.3 million undergoing research and development, all of which focused on inventing “a truly revolutionary product that simply works better than anything else we've seen on the market.”

Compared to other systems, Snow’s Teeth Whitening kit utilizes an LED-filled mouth tray that plugs into any electronic device and speeds up your results.

They also use a gel formula they claim is the world’s most advanced—the only one that can cut through deep wine and coffee stains. And they claim their whitening gel can do all of this without using harmful chemicals or animal testing.

Together, the company—founded in 2015 and partially owned by NFL star Rob Gronkowski—promises to provide the best teeth whitening results money can buy.

Should you become one of their more than 150,000 worldwide fans, though? How does Snow compare to other whitening systems, and which options will deliver the most value?

Let’s start by zooming in on everything their kit contains.

Taking a Closer Look at the Snow Teeth Whitening Kit

Each complete Snow system includes the following components:

  • 3 professional-strength whitening wands
  • 1 extra-strength wand
  • 1 tube of lip treatment
  • 1 vial of desensitizing serum
  • LED activating light
  • Tips for “teeth whitening hacks”

To use, you’ll begin the process by brushing your teeth for two minutes and then flossing and rinsing. Afterward, you’ll paint the company’s proprietary whitening serum onto each tooth, similar to painting your nails.

Snow includes a state-of-the-art mouth tray with their system, which uses patented LED activating technology to emit ultra-safe wavelengths of light they say will help whiten teeth faster without harming your mouth or body in any way (more on this later).

Snow Whitening LED Mouth TraySnow’s special LED-filled mouth tray plugs into a phone or computer and promises to accelerate the whitening process. Credit: Snow Whitening, Inc.

All you need to do is connect the device to any computer or smartphone and comfortably insert into your mouth. From there, you’ll keep it in place for between 10 and 30 minutes, depending on your desired level of whitening.

Your last step is to unplug the LED tray, remove from your mouth, and rinse both the tray and your mouth.

Despite the high-tech appeal of Snow’s existing LED mouth tray, the company has a new version currently available for pre-sale, which we’ll talk about in the next section.

The Current Snow Teeth Whitening Kit vs. Their All New System

Compared to Snow's current version, the soon-to-be-released system uses the same proprietary whitening formulas but features a space-saving design that neatly stores each component in your bathroom. It’s also travel-friendly if you need to whiten on the go.

The biggest technological difference is their new mouth tray, which features dual-light technology; a blue LED for professional whitening, paired with a red LED for eliminating gingivitis-causing bacteria and fighting receding gum lines.

The tray also boasts wireless operation, along with a waterproof design that allows you to whiten your teeth while you shower. When charging (also wireless), the Snow website advertises it self-sanitizes and kills 99.9% of germs.

Snow Whitening All NewHere is Snow’s All-New system, which offers several new technologies and a space-saving design, and is currently available for pre-sale. Credit: Snow Whitening, Inc.

Finally, Snow's forthcoming kit includes a mobile app that gives you the opportunity to set goals and track the shade changes in your teeth, while earning rewards and free products.

Analyzing the Snow Teeth Whitening Kit’s Ingredients

Snow’s website frequently reiterates the proprietary nature of their professional serums, calling them “revolutionary” and “the world’s most advanced,” while emphasizing that they’re more effective than anything else on the market.

However, they don’t list any of their ingredients. We reached out to customer service, who promptly replied:

“We use a proprietary serum, but the active ingredients include hydrogen and carbamide peroxide, as well as sodium bicarbonate. Strength ranges from 8-12% for regular and 16-19% for maximum strength. European versions do not utilize hydrogen peroxide due to country standards.”

Do the ingredients in at-home whitening kits typically deliver the same stain-fighting power as a session from your dental professional? After all, they tell us, “Our results can be compared more to a $500-1000 dentist treatment, at a fraction of the cost and done in the comfort of your home.”

The short answer? Probably not.

This is because, according to Dr. Mark Burhenne, “Professional whitening gel tends to be stronger then at-home whitening gel.”

In other words, returning to our whitening article above, they often contain higher peroxide percentages (30%+) compared to at-home kits (typically 10-20%).

Potential Side Effects When Using At-Home Teeth Whitening Systems Like Snow

Snow tells us there are no side effects related to their Teeth Whitening system as long as you follow the included plan of 9–30 minutes each day for between 21 and 30 consecutive days.

They even say pregnant and breastfeeding women can safely use it.

Furthermore, they advertise their serums don’t cause sensitivity, don’t harm enamel, and don’t contain dangerous chemicals.

In our article about choosing a whitening system, we report that the most common peroxide-related side effect reported by consumers is sensitivity, especially if the gel makes its way onto the gums. Not all users experience it, though.

If you do, symptoms should gradually subside over the course of minutes to hours.

How Much Does Snow Teeth Whitening Cost?

The Snow Teeth Whitening complete kit sells for $150, with the newer version currently available for pre-sale at $299.

Three, six, or nine-packs of whitening serum refill wands (2 ml each) will cost you between $25 and $75.

One, two, three, and six-packs of max-strength refills (4 ml each) are available for between $25 and $65.

A portion of every sale is donated to help a child who needs dental work. Shipping is charged during checkout and Snow ships from Arizona to more than 195 countries around the globe.

The company backs their whitening kits with a 100-percent results guarantee and a five-year warranty. However, their Return Policy page, you cannot make a return or receive a refund:

“We offer a 100% results guarantee, not a 100% money-back guarantee. We are not allowed to accept returns or issue refunds in cash due to strict hygiene regulations.

All refunds are issued as a store credit (gift card). The 100% results guarantee means we can replace your whitening serum if you are unhappy with your whitening results.”

You can call customer service at (480) 470-6184, although as we outlined above, the only option we were given was to leave a message. Alternately, you can send an email to

Choosing Between Snow and Other At-Home Teeth Whitening Systems

According to a 2017 report by NPR, at-home teeth whitening represents a $3.2 billion industry, so there are lots of options to choose from if you’re in the market.

When comparing all of these competitors, do you necessarily need to pay more for a kit like Snow that features an LED-illuminated mouth tray? After all, you’d likely spend $400+ over the course of a year if you used their system every other month for 21-30 days at a time, as directed.

Burhenne’s article for Ask the Dentist casts some doubt on the effectiveness of LED whitening systems.

“There is no proof that a UV light used by a dentist (during in-office whitening) speeds up the process of whitening or does a better job at whitening your teeth,” he wrote in his article. “In fact, it may harm the tooth and can damage your eyes, lips, and gums with UV rays.”

On the other hand, specific wavelengths of red and blue light can help kill bacteria by causing them to develop toxic internal substances.

However, Snow doesn't indicate which red-light wavelength they use in their soon-to-be-released kit—something that's also not available in their existing system.

Comparing Snow to Other Popular At-Home Whitening Systems

Based on our extensive research into the topic, we’ve found that at-home teeth whitening kits typically share much more in common than otherwise.

Most companies including Snow feature LED accelerator lights, enough whitening gel for multiple treatments, instructions to use for 10-30 minutes per session, and satisfaction guarantees.

The most significant differences are the prices you'll pay, along with the active ingredient concentrations found in their formulations:

Brand Price Active Ingredient(s)
Snow Teeth Whitening $150 Hydrogen and carbamide peroxide; 8-12% for regular strength and 16-19% for maximum strength. Also includes sodium bicarbonate.
AuraGlow Teeth Whitening Kit $49 35% carbamide peroxide
ActiveWow Teeth Whitening Kit $47 36% carbamide peroxide
Cali White Vegan Teeth Whitening Kit $35 35% carbamide peroxide
Mobile Teeth Whitening $120 (two devices) N/A
MySmile Teeth Whitening Kit $28 18% carbamide peroxide
Dr. Song Teeth Whitening Kit $20 Carbamide peroxide (no concentration listed)

Lining these competitors up side-by-side, we can see that although Snow’s Teeth Whitening system is priced meaningfully higher than most, it actually ties with MySmile for the lowest peroxide concentrations—even when including their maximum strength formula.

Granted, higher peroxide concentrations don’t necessarily mean that an at-home system will deliver better stain removal results.

But, considering you can get twice the concentration for less than half the price with AuraGlow, ActiveWow, and Cali White’s systems, it’s certainly worth noting.

On the flip side, it’s important to point out that the higher the peroxide concentration, the more likely it is you’ll experience temporary teeth or gum sensitivity.

Taking all of this data into consideration, should you go ahead and place an order for Snow Teeth Whitening?

Our Final Thoughts About Snow Teeth Whitening

Based on what we learned from experts in this area, along with our previous in-depth research, it doesn't appear that Snow’s LED system can meaningfully accelerate the whitening process, or boost your results.

Furthermore, compared to other at-home whitening kits, Snow’s system is priced meaningfully higher and uses gels featuring as much as half the peroxide concentration.

There’s no doubt that Snow’s Teeth Whitening system exudes a sleek, technological vibe. But, we think it’s important to maintain realistic expectations about the level of whitening Snow’s kit will deliver, as well as how your results will compare to a professional whitening session at your dentist’s office.

Finally, it’s important to keep in mind that once you hand over your credit card details and place an order for a Snow’s $150 Teeth Whitening system, you can’t obtain a refund.

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Read 9 Snow Teeth Whitening Customer Reviews and Complaints

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Average Consumer Rating: 1.4
Rating Snapshot:
5 star: 1 4 star: 0 3 star: 0 2 star: 0 1 star:  8
Bottom Line: 11% would recommend it to a friend
Showing 1-9 of 9
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  • 8 out 9 people found this review helpful

    BUYER BEWARE! Poor product, even worse customer service.

    • South Carolina,
    • Jul 10, 2019
    • Verified Reviewer

    I honestly can't believe how badly I was fooled by this company...their website and testimonials were so impressive! I used the system for 30 days and it barely worked at all. I have sent multiple emails, received one automated return message and now I can't seem to get a response back. Even worse, when you call the main customer service phone line, you receive an application my thoughts are this product is nothing short of a SCAM! I have never experienced such horrible (NON-EXISTENT) customer service. I have completely wasted my money and now they are making me waste my time. I will be reporting them to the BBB for what it's worth. DO NOT PURCHASE!

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    I'd give it zero stars if it would let me

    • Hagerstown, MD,
    • Jun 19, 2019
    • Verified Reviewer

    I used my kit faithfully every day for 30 minutes and had no difference in the color of my teeth. I can't begin to explain how disappointed I am. How these stars can get on there and say that it works is beyond my comprehension. And the before and after photos are clearly photoshopped! What a joke!

    Bottom Line: No, I would not recommend this to a friend

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  • 9 out 9 people found this review helpful

    Never buy Snow Wireless - throw money to the trash

    • College Point, Queens, NY,
    • Jun 19, 2019
    • Verified Reviewer

    No, no, no. Throw your $300 to the trash.

    Run around with CS at Snow regarding new wireless WATERPROOF as advertised. CS number provided does not work.

    Blue light stopped working after 3 days, then red light stopped working one week later. Now the top piece mysteriously fell off and underneath RUST, red RUST on both sides! Under front panel. I have pictures.

    Received May 22, 2019 - today is June 10, 2019. Rust found in two places under the front plate (have pictures).

    Used three times, and not in the shower ever - followed directions give! RUST AFTER 3 days? 1000% not happy. Scam. Yes, an unethical business doesn’t stand behind their "5" year warranty.

    Snow CS number does not work either. Eleven emails, run around, asking me the same questions over and over again. Asked me now to re-provide my credit card number and code! And I am just supposed to hand THAT OVER TO THEM? Now?

    Multiple complaints on the iPhone app store and Snow Facebook page - the angry comments have been hidden by SNOW - look for yourselves please. Contacted BBB on June 8, 2019. Filing a formal complaint.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 9 people found this review helpful

    Save your money - don't ruin your teeth!

    • Portland, OR,
    • Jun 11, 2019
    • Verified Reviewer

    This shrunk my gums or caused holes in my teeth, not sure which happened but I sent the company pics and they didn’t care. It takes them forever to get back to you and then they told me I was past the 90-day return policy. It’s ludicrous that if a product that will ruin your health isn’t allowed to be returned. So day 91 my teeth fall out and Snow is like "Oh well!" Not great customer service. Avoid the hassle. I know other companies that stand behind their product 100% and truly mean it. Don’t buy this!

    Bottom Line: No, I would not recommend this to a friend

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  • 9 out 9 people found this review helpful

    Fraudulent product and service

    • California,
    • Jun 10, 2019
    • Verified Reviewer

    I bought my self-sanitizing whitening system and started using it at the beginning of May. After only one week of use, a solid red light came on. After I sent pictures and requested videos, the company had no response whatsoever. It's a $300+ system. The company doesn't stand behind their product. You're not guaranteed for a product that you paid so much money for...

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 7 people found this review helpful

    Very satisfied with the results

    • Tucson, AZ,
    • Jun 10, 2019
    • Verified Reviewer

    I ordered their Snow Teeth Whitening kit on May 15th and got my order within 5 days. I live in Tucson, Arizona so I figured it wouldn't be that long, but I didn't pay for expedited shipping either, so it's okay I guess.

    It came really well-packaged, so it made me more confident having paid a hefty price. I opened the box and found that the serums were tucked under the first layer of the box. Right away, I told my wife we need to try this. So I brushed my teeth and then brushed the gold serum which is supposed to have higher intensity on to my teeth. Plugged in the LED device to my iPhone and just hung out in my pajamas for about 12 minutes. Rinsed and washed the LED. I had my wife do it after me.

    Honestly, we did this for about 6 days every day and were surprised to see a shade of whiter teeth that quickly. I was soo skeptical going in on this and the wife hesitated for me paying the price. But honestly we're both happy with the results and she's asked me to buy one for her since she's about to travel soon for work and wants to have one for herself. Anyways, really excited about getting to the 1 on the shade scale.

    Bottom Line: Yes, I would recommend this to a friend

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  • 14 out 16 people found this review helpful

    Over-priced, don't waste your money!

    • Dallas, TX,
    • May 24, 2019
    • Verified Reviewer

    My dentist laughed when I showed him the kit from Snow. He stated that there is no proof that the LED light makes any difference. And make sure your READ their return policy. There isn't any.

    They use the word "guarantee," but the guarantee does not give you your money back.

    Also, take a good look at the before and after pictures. The color of the phot's look difference, as if someone retouched the picture.

    Bottom Line: No, I would not recommend this to a friend

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  • 12 out 13 people found this review helpful

    Poor customer service, or non existent customer service

    • United Kingdom,
    • Apr 25, 2019
    • Verified Reviewer

    Hi, two weeks ago I purchased this whitening system, promptly received receipts and tracking information.

    However, the tracking link sent does not work and I have since tried every way of contacting them for an answer as to where my product is...

    I’ve tried their Twitter, Facebook, website contact form, email and even the telephone (international dial) and had nothing back, no response in any way, shape, or form.

    I waited the two days it suggested for the tracking to become live for those of you who think I’m impatient. Not the level of service you would expect from a "premium brand." Certainly will think twice about purchasing anything from them again...

    Bottom Line: No, I would not recommend this to a friend

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  • 16 out 17 people found this review helpful


    • Westlake, OH,
    • Apr 1, 2019
    • Verified Reviewer

    Never got the second kit. Also, the one I received shorts out at times. Ripped off. Might be a good product but I myself am disappointed in the results, and my dentist said he could do as well or better for the same price.

    Bottom Line: No, I would not recommend this to a friend

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