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Snow Teeth Whitening

Snow Teeth Whitening

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Snow Teeth Whitening products promise to give you a brighter smile for a fraction of the cost of in-office treatments. Clinical evidence indicates it works, but caution is needed when using tooth products with hydrogen peroxide at home.


  • Better price per treatment compared to other brands
  • Hydrogen peroxide is clinically effective for whitening teeth
  • Customer reviews indicate it works for whitening


  • LED device shows no promise of improving whitening results
  • More expensive than alternative at-home treatments
  • Hydrogen peroxide has a high risk of damaging enamel or causing tooth sensitivity problems

Snow Teeth Whitening Review

By Lydia Noyes

Updated on: Jun 24, 2020

Snow is an oral care company that sells at-home whitening kits. Both the original and wireless kit utilize LED technology to whiten your teeth without triggering sensitivity issues or other oral care problems.

The company claims to save you time and money compared to professional whitening treatments for the same quality of results. In this review, we explore the Snow Teeth Whitening kit and outline the research into its effectiveness, to help you decide if it is right for you.

How to Use It

Snow offers two models of teeth whitening devices, one wireless and one that requires an outlet. Both claim to whiten your teeth within three weeks after daily treatments.

Home whitening treatments only work for certain types of stains. “This at-home method is the most effective on teeth stained by coffee, wines, or food,” shares Dr. Mike Golpa, dentist and CEO of the G4byGolpa dental implant centers. “It won’t be that useful on teeth yellowing due to aging or naturally yellow dentin.”

To use, it’s best to brush your teeth before beginning. Then, apply the whitening serum through the brush applicator to your teeth, similar to how you would paint a picket fence. After, you’ll put in your mouthpiece and turn it on to start the whitening session.

You can whiten your teeth up to twice a day for 30 minutes per session if you want faster results. Once finished, rinse your mouth and the mouthpiece with warm water. You can eat and drink within an hour of finishing.

If you notice any sensitivity during treatment, take a break for a few days before trying again. The whitening wands should be stored in the fridge between use so that they can keep their potency.

Product Line

Original Teeth Whitening Kit ($149)
This whitening kit includes enough serum for 75 whitening treatments. You’ll receive a mouthpiece with LED accelerating technology that includes adaptors for USB, micro USB, and apple charging ports. Also included are three original strength whitening serum wands, one extra-strength whitening serum, and a teeth whitening progress tracker.

Wireless Teeth Whitening Kit ($299)
This kit works like the original, except that it features wireless charging, is Bluetooth-enabled, and water-resistant (you can use it in the shower). Each purchase also includes an anti-aging lip balm, travel case, three original whitening wands, one extra-strength wand, and one desensitizing serum for preventing sensitive teeth issues.

Desensitizing Serum ($25 for Two Vials)
This serum can be used as an optional treatment for those who have sensitive teeth. It will purportedly work to strengthen tooth enamel, reduce sensitivity, and re-mineralize your teeth. You can apply it 15 minutes before a whitening session or immediately after.

Standard Serum ($29 for Two-pack or $24.65 with Auto-Ship)
Each vial contains between 6–10% strength hydrogen peroxide.

Extra Strength Serum: $29 ($24.65 with Auto-Ship)
Each wand is twice the size and strength of the original wands at 12–18% concentration hydrogen peroxide.

Is There Evidence for Its Effectiveness?

Both the Original and Extra Strength wands contain the same ingredients; the primary difference is their hydrogen peroxide concentration.

Hydrogen peroxide is a common teeth whitening ingredient, and the concentration can vary considerably by product. However, the research indicates that less might be better with this compound, at least from a safety standpoint.

One study looked at the effects of concentrations of 10, 20, and 30 percent on human teeth and found that higher concentrations kept on teeth longer caused more enamel damage. Low concentration treatments used for short time periods produced the least damage, but also the most subtle results.

Another study collaborated these results by finding that a 5% concentration was as effective as 25%, but you had to complete the treatment 12 times to get the same results. Keep in mind that tooth sensitivity is a common side effect of using hydrogen peroxide, as enamel damage can expose your tooth roots and make them more susceptible to hot or cold temperatures.

In short, hydrogen peroxide shows real promise for whitening your teeth, but high concentrations come with a risk for tooth health. It’s better to stick to a lower concentration and perform more frequent treatments if you want to maximize both your safety and results.

Once you start using the treatment, make sure you never leave the serum on your teeth for longer than the recommended 30 minutes, and its best to start with the original serum before trying the extra-strength version.

The other active ingredient is carbamide peroxide. This whitening compound is known for being slightly more slow acting. Rather than delivering results within 30 minutes, you can expect them to develop over 6 hours. For this reason, you might want to use Snow Teeth whiteners before bed so that the serum can work overnight.

You can expect both of these compounds to whiten your teeth at the appropriate concentrations. Shares Dr. Golpa, “A product with 30% carbamide peroxide is equivalent to 10% hydrogen peroxide. Both substances can give you great effects.”

The other major component of this whitening kit is the LED lighting. Snow claims it will work to accelerate the whitening process by activating the gel.

However, clinical evidence indicates otherwise. A 2014 study found that using a light activator during a tooth whitening treatment had no impact on the overall results compared to using the serum alone.

From a safety standpoint, Snow claims that its LED wavelengths can’t cause any harm to your mouth or body and won’t result in any negative side effects and that it is safe for pregnant and breastfeeding moms.

Analysis of Customer Reviews

On our website, Snow Teeth Whitening averages 3.0-stars after 20+ reviews. Here are some key takeaways:

Common Compliments:

  • Easy to use
  • Works as described to whiten teeth after several uses
  • Great for getting rid of coffee stains
  • Not painful for sensitive teeth
  • Many thought it worked better than other brands

Common Complaints:

  • Didn’t lead to any noticeable results
  • More expensive than other brands
  • Tedious to use for minimal results
  • Some complaints that the kit fell apart quickly
  • A few users thought it permanently damaged their teeth

Popular Alternatives to Snow Teeth Whitening

Snow Teeth Whitening AuraGlow HiSmile
Price $149 (original) or $299 (wireless) $59.99 $59.99
Products Included
  • LED mouthpiece (battery-operated or plug-in)
  • Three original strength and one extra strength serum wands (enough for 75 treatments)
  • Teeth whitening progress tracker
  • The wireless kit also includes anti-aging lip balm and desensitizing serum
  • LED device (with batteries)
  • Two 5ml 35% carbamide peroxide whitening gel syringes (enough for 20 treatments)
  • Comfort fit mouth tray and storage case
  • Mouth Tray
  • LED Light
  • Three gel packs (enough for six treatments)
Is Subscription Available? Yes, save 15% on serum refills Yes, save 25% on gel refills Yes, save 15% on gel refills
Active Ingredients Hydrogen peroxide (6%–18%) Carbamide peroxide (35% and 44%) Phthalimidoperoxycaproic acid (PAP), Hydroxyapatite, Potassium Nitrate
Reviews 3.0, 22 reviews (HighYa) 4.4, 13,700 reviews (Amazon) 3.7, 155 reviews (HighYa)

Each of these products operates in much the same way. You apply a specialized gel to an included mouthguard and dose your mouth with LED light for a set time.

You should notice whitening results within a few treatment sessions, and the results should last so long as you continue the treatment once every two weeks or so.

What differs between them are the active ingredients, as Snow and AuraGlow both rely on peroxides. HiSmile instead utilizes compounds that are clinically proven to promote whitening—possibly as well as peroxide—but with a lower risk of sensitivity or enamel damage.

This might make HiSmile the best choice for those concerned about their teeth, though you’ll pay almost three times as much per whitening treatment.

If you’re committed to peroxide, it’s best to decide how often you plan to whiten your teeth. The original Snow kit offers the best value per treatment, but not everyone wants to complete 75 whitening sessions.

If your goals are more modest or you want to try teeth whitening without committing to an expensive setup, then you’ll save money with AuraGlow instead.

Return Policy

Snow Teeth Whitening Kits come with a 30-day money-back guarantee and a 5-year warranty against manufacturing defects.

The refund policy covers both used and unused products, minus the shipping cost. Past the 30-day return window, all returns are subject to a 15% restocking fee.

The Bottom Line

Snow teeth whitening products can be a cost-effective way to whiten your teeth at home if you plan to perform dozens of treatments.

However, a lot of the upfront cost is related to the LED mouthpiece, and there’s minimal evidence that LED light makes any difference for the tooth whitening process.

Lastly, some research indicates that professional whitening services from your dentist can strengthen your enamel, while home kits like Snow can weaken it and lead to mineral losses.

It’s easy to overuse home whitening kits with hydrogen peroxide, so we recommend talking with your dentist before committing to dozens of rounds of treatments from this brand.

Customer Reviews

3.7 Stars out of 41 Reviews
5 Star:63% 4 Star:4% 3 Star:0% 2 Star:0% 1 Star:31%
68% Recommend This Brand
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Posted on Aug 24, 2021

Love this product

By Stephanie W., Melbourne, FL, Verified Reviewer

Love them!

I have tried literally every whitening product, and Snow is by far the best!

1. I saw results within a few days and I continued to use it every single day.

2. The original kit I purchased had the LED light, which I got water into the inside while cleaning it and it stopped working. I threw away the mouthpiece thinking there was nothing I could do and would have to purchase a new one. I randomly get a text from Snow about my experience and I had let them know what happened and I was an idiot for throwing it away without contacting them first. Two minutes later I’m being told they are sending me a whole new one, FREE. I was so thankful I didn’t have to purchase a new mouthpiece and they replaced it for me despite not having the original.

This company is wonderful and so is the product. Thank you for helping me achieve the smile I’ve always wanted!

Length of Use: 3–6 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons

The results

No “cons” were specified in this review

Posted on Jul 9, 2021

Awesome experience

By Dennis R., Georgia, Verified Reviewer

Emily T. was my customer service representative. During our conversions, she was always friendly, polite, interested in what I had to say, understanding, and just an overall pleasure to work with. She exceeded my expectations by demonstrating timely communication and responses to all my questions. I felt like I was being treated with respect and a sense of priority, such a great reflection on the company as a whole.

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons

Customer service

Timely resolution


No “cons” were specified in this review

Posted on May 29, 2021

Amazing results

By Lindsey M. , Waynesboro, TN

I am amazed at how quickly I started seeing results from this product. If you’re on the fence about purchasing go ahead and buy this now. It’s the most efficient and affordable teeth whitening kit I’ve found that actually works!

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons

Fast results

Customer service


No “cons” were specified in this review

Posted on May 6, 2021

Snow is amaaaazing!

By Jocelyn F., New York, Verified Reviewer

I purchased the product a month ago and cannot believe how much success I have had. I’m 55 years old and my teeth are as white as when I was a teen. All I want to do is show off my new smile! Thanks Snow, you gave me back my smile!

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons

It works

It’s easy to use

You can build it right into to your daily routine

The regular sticks vs. the extra strength

The time it took to fulfill the order

Posted on Apr 30, 2021


By Christa C. , Mebane, NC

I absolutely love this product...easy to use and it shipped fast. I can already tell a difference and it's been a week. My sister is also using it and has for several months and her teeth are so white. We both smoke and drink lots of coffee.

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Posted on Apr 24, 2021

No sensitivity and it works!

By Elisa H., Hillsboro, MO, Verified Reviewer

I have super sensitive teeth when it comes to whitening products. I've used Crest strips, generic strips, and professional whitening systems. They all made my teeth unbearably sensitive. Snow doesn't AT ALL! I am seeing great results. I love this system!

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons

Results come quickly

Doesn't cause any sensitivity

True to advertisements

No “cons” were specified in this review

Posted on Apr 24, 2021

Great product and customer service

By Jessica J. , Hazleton, PA

This product is amazing. I am 50 years old and a coffee and tea drinker. This product made my teeth white! I tried many other products over the years and this is the real deal. In addition, the customer service is wonderful. I had a problem and a few emails later - problem solved. They are a quality company with great service!

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons

Does what is says

Responsive and respectful customer service

White teeth

No “cons” were specified in this review

Posted on Apr 24, 2021


By Brandy M., Lagrange, GA, Verified Reviewer

This stuff is amazing. It works great. I have two front teeth that are capped and it works on them as well. It is worth the purchase. It is easy to use and the taste is not bad at all. I saw a difference in 5 days.

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons

How great and fast it works

It works on my capped teeth

Easy and convenient use

No “cons” were specified in this review

Posted on Apr 6, 2021

Highly recommend

By Patrica F., Arizona, Verified Reviewer

Used this for 7 days in a row for 30 minutes each time. No sensitivity. Beautiful white teeth. Highly recommend. Will continue to use the regular formula 1-2 times a week after this.

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons

Whitening capability

Easy to use


No “cons” were specified in this review

Posted on Apr 6, 2021

You won't regret it

By Amberly M., Huntsville, AL, Verified Reviewer

I received my Snow product today and I can already see a difference. I'm a new mom, so I'm on a budget. So I was on the fence about spending money on yet again another teeth whitening kit. But I trusted my gut and I am so glad that I did. I'm sure my husband will be trying to get me to let him use mine when he gets home tonight. This was definitely worth the purchase.

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons

The results

Easy to use

Connects to your phone

Mouth was very wet

Posted on Apr 2, 2021

Best whitening system ever!

By Mellissa D., Georgia, Verified Reviewer

I am loving the results I'm getting from this whitening system. I'm only on day 4 and am already a shade lighter than before I started. 10/10 recommend!

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons


Ease of use


No “cons” were specified in this review

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