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Snow Teeth Whitening

Snow Teeth Whitening

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Snow Teeth Whitening products promise to give you a brighter smile for a fraction of the cost of in-office treatments. Clinical evidence indicates it works, but caution is needed when using tooth products with hydrogen peroxide at home.


  • Better price per treatment compared to other brands
  • Hydrogen peroxide is clinically effective for whitening teeth
  • Customer reviews indicate it works for whitening


  • LED device shows no promise of improving whitening results
  • More expensive than alternative at-home treatments
  • Hydrogen peroxide has a high risk of damaging enamel or causing tooth sensitivity problems

Snow Teeth Whitening Review

By Lydia Noyes

Updated on: Jun 24, 2020

Snow is an oral care company that sells at-home whitening kits. Both the original and wireless kit utilize LED technology to whiten your teeth without triggering sensitivity issues or other oral care problems.

The company claims to save you time and money compared to professional whitening treatments for the same quality of results. In this review, we explore the Snow Teeth Whitening kit and outline the research into its effectiveness, to help you decide if it is right for you.

How to Use It

Snow offers two models of teeth whitening devices, one wireless and one that requires an outlet. Both claim to whiten your teeth within three weeks after daily treatments.

Home whitening treatments only work for certain types of stains. “This at-home method is the most effective on teeth stained by coffee, wines, or food,” shares Dr. Mike Golpa, dentist and CEO of the G4byGolpa dental implant centers. “It won’t be that useful on teeth yellowing due to aging or naturally yellow dentin.”

To use, it’s best to brush your teeth before beginning. Then, apply the whitening serum through the brush applicator to your teeth, similar to how you would paint a picket fence. After, you’ll put in your mouthpiece and turn it on to start the whitening session.

You can whiten your teeth up to twice a day for 30 minutes per session if you want faster results. Once finished, rinse your mouth and the mouthpiece with warm water. You can eat and drink within an hour of finishing.

If you notice any sensitivity during treatment, take a break for a few days before trying again. The whitening wands should be stored in the fridge between use so that they can keep their potency.

Product Line

Original Teeth Whitening Kit ($149)
This whitening kit includes enough serum for 75 whitening treatments. You’ll receive a mouthpiece with LED accelerating technology that includes adaptors for USB, micro USB, and apple charging ports. Also included are three original strength whitening serum wands, one extra-strength whitening serum, and a teeth whitening progress tracker.

Wireless Teeth Whitening Kit ($299)
This kit works like the original, except that it features wireless charging, is Bluetooth-enabled, and water-resistant (you can use it in the shower). Each purchase also includes an anti-aging lip balm, travel case, three original whitening wands, one extra-strength wand, and one desensitizing serum for preventing sensitive teeth issues.

Desensitizing Serum ($25 for Two Vials)
This serum can be used as an optional treatment for those who have sensitive teeth. It will purportedly work to strengthen tooth enamel, reduce sensitivity, and re-mineralize your teeth. You can apply it 15 minutes before a whitening session or immediately after.

Standard Serum ($29 for Two-pack or $24.65 with Auto-Ship)
Each vial contains between 6–10% strength hydrogen peroxide.

Extra Strength Serum: $29 ($24.65 with Auto-Ship)
Each wand is twice the size and strength of the original wands at 12–18% concentration hydrogen peroxide.

Is There Evidence for Its Effectiveness?

Both the Original and Extra Strength wands contain the same ingredients; the primary difference is their hydrogen peroxide concentration.

Hydrogen peroxide is a common teeth whitening ingredient, and the concentration can vary considerably by product. However, the research indicates that less might be better with this compound, at least from a safety standpoint.

One study looked at the effects of concentrations of 10, 20, and 30 percent on human teeth and found that higher concentrations kept on teeth longer caused more enamel damage. Low concentration treatments used for short time periods produced the least damage, but also the most subtle results.

Another study collaborated these results by finding that a 5% concentration was as effective as 25%, but you had to complete the treatment 12 times to get the same results. Keep in mind that tooth sensitivity is a common side effect of using hydrogen peroxide, as enamel damage can expose your tooth roots and make them more susceptible to hot or cold temperatures.

In short, hydrogen peroxide shows real promise for whitening your teeth, but high concentrations come with a risk for tooth health. It’s better to stick to a lower concentration and perform more frequent treatments if you want to maximize both your safety and results.

Once you start using the treatment, make sure you never leave the serum on your teeth for longer than the recommended 30 minutes, and its best to start with the original serum before trying the extra-strength version.

The other active ingredient is carbamide peroxide. This whitening compound is known for being slightly more slow acting. Rather than delivering results within 30 minutes, you can expect them to develop over 6 hours. For this reason, you might want to use Snow Teeth whiteners before bed so that the serum can work overnight.

You can expect both of these compounds to whiten your teeth at the appropriate concentrations. Shares Dr. Golpa, “A product with 30% carbamide peroxide is equivalent to 10% hydrogen peroxide. Both substances can give you great effects.”

The other major component of this whitening kit is the LED lighting. Snow claims it will work to accelerate the whitening process by activating the gel.

However, clinical evidence indicates otherwise. A 2014 study found that using a light activator during a tooth whitening treatment had no impact on the overall results compared to using the serum alone.

From a safety standpoint, Snow claims that its LED wavelengths can’t cause any harm to your mouth or body and won’t result in any negative side effects and that it is safe for pregnant and breastfeeding moms.

Analysis of Customer Reviews

On our website, Snow Teeth Whitening averages 3.0-stars after 20+ reviews. Here are some key takeaways:

Common Compliments:

  • Easy to use
  • Works as described to whiten teeth after several uses
  • Great for getting rid of coffee stains
  • Not painful for sensitive teeth
  • Many thought it worked better than other brands

Common Complaints:

  • Didn’t lead to any noticeable results
  • More expensive than other brands
  • Tedious to use for minimal results
  • Some complaints that the kit fell apart quickly
  • A few users thought it permanently damaged their teeth

Popular Alternatives to Snow Teeth Whitening

Snow Teeth Whitening AuraGlow HiSmile
Price $149 (original) or $299 (wireless) $59.99 $59.99
Products Included
  • LED mouthpiece (battery-operated or plug-in)
  • Three original strength and one extra strength serum wands (enough for 75 treatments)
  • Teeth whitening progress tracker
  • The wireless kit also includes anti-aging lip balm and desensitizing serum
  • LED device (with batteries)
  • Two 5ml 35% carbamide peroxide whitening gel syringes (enough for 20 treatments)
  • Comfort fit mouth tray and storage case
  • Mouth Tray
  • LED Light
  • Three gel packs (enough for six treatments)
Is Subscription Available? Yes, save 15% on serum refills Yes, save 25% on gel refills Yes, save 15% on gel refills
Active Ingredients Hydrogen peroxide (6%–18%) Carbamide peroxide (35% and 44%) Phthalimidoperoxycaproic acid (PAP), Hydroxyapatite, Potassium Nitrate
Reviews 3.0, 22 reviews (HighYa) 4.4, 13,700 reviews (Amazon) 3.7, 155 reviews (HighYa)

Each of these products operates in much the same way. You apply a specialized gel to an included mouthguard and dose your mouth with LED light for a set time.

You should notice whitening results within a few treatment sessions, and the results should last so long as you continue the treatment once every two weeks or so.

What differs between them are the active ingredients, as Snow and AuraGlow both rely on peroxides. HiSmile instead utilizes compounds that are clinically proven to promote whitening—possibly as well as peroxide—but with a lower risk of sensitivity or enamel damage.

This might make HiSmile the best choice for those concerned about their teeth, though you’ll pay almost three times as much per whitening treatment.

If you’re committed to peroxide, it’s best to decide how often you plan to whiten your teeth. The original Snow kit offers the best value per treatment, but not everyone wants to complete 75 whitening sessions.

If your goals are more modest or you want to try teeth whitening without committing to an expensive setup, then you’ll save money with AuraGlow instead.

Return Policy

Snow Teeth Whitening Kits come with a 30-day money-back guarantee and a 5-year warranty against manufacturing defects.

The refund policy covers both used and unused products, minus the shipping cost. Past the 30-day return window, all returns are subject to a 15% restocking fee.

The Bottom Line

Snow teeth whitening products can be a cost-effective way to whiten your teeth at home if you plan to perform dozens of treatments.

However, a lot of the upfront cost is related to the LED mouthpiece, and there’s minimal evidence that LED light makes any difference for the tooth whitening process.

Lastly, some research indicates that professional whitening services from your dentist can strengthen your enamel, while home kits like Snow can weaken it and lead to mineral losses.

It’s easy to overuse home whitening kits with hydrogen peroxide, so we recommend talking with your dentist before committing to dozens of rounds of treatments from this brand.

Customer Reviews

3.0 Stars out of 27 Reviews
5 Star:48% 4 Star:3% 3 Star:0% 2 Star:0% 1 Star:48%
52% Recommend This Brand
Start your review of Snow Teeth Whitening:
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Posted on Dec 23, 2020

Doesn’t work

By D K., Richmond, VA, Verified Reviewer

I like that there is no mess. Easy to use. HOWEVER, no change in whitening my teeth! This doesn’t work. Don’t waste your money. I’m hoping to get a refund.

Length of Use: 6–12 months

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

No “pros” were specified in this review

Doesn’t work

Posted on Dec 20, 2020

The unit stopped working after the second time

By Linda D., Virginia, Verified Reviewer

I had such high hopes. Stopped working after the second time. Now customer service tells me that because of the holidays it’s going to take a really long time for me to get my replacement. I am not amused.

Length of Use: Less than 3 months

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

No “pros” were specified in this review

Stopped working after 2nd time

Now I don’t have confidence for when I do eventually receive a replacement

Posted on Oct 20, 2020

Amazing results for sensitive teeth!

By Jenn P., Canada, Verified Reviewer

I purchased both the wireless and wired kits. Both worked well. I’m from Canada so it took a while to receive them, but was worth the wait. I did have issues with the wireless hub, but they were pleasant to deal with and sent me replacements plus some extras!

Length of Use: 3–6 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons

Did not make my teeth sensitive

Actually gave noticeable results

Customer service

Shipping time

Can only call from US

Posted on Aug 12, 2020

Very pleased!

By Denise F., Grantham, NH, Verified Reviewer

I researched teeth whitening products and decided on Snow no wire. I ordered in early June and did have to wait about 6 weeks for delivery. I did call and got customer service in late June to check on the order and got a customer service rep who checked into it and told me because of COVID, things were slow to keep all safe but my order was in order and I should receive it in 2 weeks or so. It came in less than 2 weeks, beautifully packaged and with instructions. I did the 21 days with the extra-strength wand. I am very pleased with the result and the daily process was easy. I also had a question while undergoing the process. I sent a text and got an answer to my question the next day by text and email. I would recommend this product and the results. The wait was long to receive but I attribute it to the COVID precautions.

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons




Took a long time to arrive

Posted on Jul 14, 2020

Happy white teeth

By Maricel P., Florida, Verified Reviewer

I'm Maricel P and I drink coffee, like 4-6 cups a day, and coffee stains are already on my teeth for a long time even. I do visit my dentist regularly but looked at my before and after using Snow Teeth Whitening and I am very pleased after 15 days. Happy white teeth, and very satisfied. No words can describe how happy I am.

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons


Whiten teeth easy

No sensitivity

No “cons” were specified in this review

Posted on Feb 6, 2020

It really does work!

By Cecelia S., Texas, Verified Reviewer

I got the system and it was delivered very quickly. The instructions are very easy...brush your teeth, paint your teeth with the serum, put the mouthpiece in, and plug it into your phone or computer, etc. I was, of course, skeptical but I noticed results after the first use. I assumed they would just go away as soon as I drank something but they haven't and with every use, my teeth have gotten whiter. My bottom teeth are always hard to whiten and they are pretty close to where I want them to be after 4-5 uses. I grind my teeth so they are really sensitive but this system doesn't bother me at all. As long as it holds up I would definitely say this is well worth the price. I'm very happy with it and my white teeth.

Bottom Line: Yes, I would recommend this to a friend

Helpful Review? 1 Person Has Voted

Posted on Jan 10, 2020

Same as all the rest

By S J., Wales, United Kingdom, Verified Reviewer

I have tried various teeth whitening products. None of them work. Same as this one.

Just another scam to get people's money. Don't be fooled by the before and after pics.

It does not work.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 10 People Have Voted

Posted on Sep 30, 2019

Five stars! It really works!

By Fredy H., Scottsdale, AZ, Verified Reviewer

I’ve received nothing but great compliments on my whiter teeth and it’s all thanks to Snow. I drink 1-2 cups of coffee every day and my teeth have been slightly stained over time. I used Snow Teeth Whitening kit religiously for 28 days and my teeth whitened 3 shades. The compliments were the best part, I always had the same teeth, they’re just whiter now and it’s noticeable.

Bottom Line: Yes, I would recommend this to a friend

Helpful Review? 2 People Have Voted

Posted on Sep 27, 2019

Finally feel confident enough to smile

By Kevin T., Arizona, Verified Reviewer

HIGHLY RECOMMEND. I honestly was skeptical when buying this because white strips didn't really work for me and they hurt my mouth a lot. After the first 10 minutes, I was shocked I wasn't in any pain, and when I took the mouthpiece out of my mouth I even noticed a little difference (which I wasn't expecting right away). I stuck to it and 3 weeks later I honestly found myself smiling and laughing while showing my teeth, it had been years since I did that (I alway hid my smile). Wow. I owe Snow Teeth Whitening not just for giving me whiter teeth but for giving me confidence in myself again to show my teeth when I smile.

Bottom Line: Yes, I would recommend this to a friend

Helpful Review? 2 People Have Voted

Posted on Sep 27, 2019

Great results

By Fil C., Las Vegas, NV, Verified Reviewer

Three days in and already 2 shades whiter. Looks really cool in my bathroom. This product helps me incorporate whitening into my daily wellness routine because I'm all about the daily upgrade. It works if you do it right, I would definitely recommend.

Bottom Line: Yes, I would recommend this to a friend

Helpful Review? 2 People Have Voted

Posted on Sep 27, 2019

Best teeth whitening system on the market

By Craig M., Ohio, Verified Reviewer

This works better than any other system you can buy, worth every penny. Ignore the jealous haters who say it’s no good, it really works and the value for what you get is exceptional. Go with a company that stands behind their product. Using this will give you white teeth!

Bottom Line: Yes, I would recommend this to a friend

Helpful Review? 2 People Have Voted
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