Stitch Fix Review: Is It Worth It?

By Lydia Noyes
HighYa Staff
Updated on: Dec 26, 2019

Shopping for new clothing can be tedious, especially if you don’t have a clear sense of what you’re looking for.

Stitch Fix promises to deliver “personal style for everybody” through customized selections based on your online quiz results and notes you leave for a personal stylist. The company promises to give shoppers five hand-selected articles of clothing and/or accessories tailored to your size and style.

You get the comfort and convenience of trying each item on at home and can then send back any that don’t you don’t love. Plan to pay for only what you keep, and the company will credit your $20 styling fee to the purchase.

In this way, Stitch Fix is striving to make shopping easier for anyone who doesn’t have the time or inclination to frequent traditional retailers, and for those who want to get out of a fashion rut and experiment with outfits they might not otherwise pick out.

For these kinds of shoppers, Stitch Fix has a definite appeal. Does it deliver on its promises? Here, we’ll discuss how Stitch Fix works, what you can expect to spend, and what previous shoppers think of the service.

Pros: Cons:
  • $20 styling fee can be applied to purchases
  • You can leave feedback with your style guide and request specific styles
  • Free shipping and returns
  • Hundreds of brands represented
  • Save 25% if you keep your full order
  • Some customers found the prices too high
  • You have just three days to try out the clothes before committing
  • It’s not possible to preview your order before it ships
  • $20 styling fee won’t rollover

How Does a Stitch Fix Delivery Work?

The Stitch Fix signup process begins with a short online quiz. You’ll browse through a variety of outfits and select the ones that match your style.

Then you’ll share whether you are interested in specific types of clothing such as business, formal, casual, and date night. There are also prompts to share your accessory preferences.

Next, you will specify your clothing sizes, share your favorite clothing brands, and note whether there are any colors or styles that you would never wear. Finally, you can share any specifics that you want your stylist to know.

Pregnant women can opt for maternity clothing as well.

Once signed up, you can schedule a clothing delivery for any point. You can make a one-time purchase or choose the frequency of these deliveries from every two weeks to once every three months.

A Stitch Fix stylist will review your profile and ship your first order of five pieces. It’s possible to leave notes to your stylist (you will work with the same one for every order) about any specific items that you want.

The company won’t guarantee that you will receive these exact pieces, so it’s best to specify your requests to a particular category, such as a blue button-down shirt.

All Stitch Fix deliveries include a $20 styling fee. If you keep any clothes, that fee is credited towards the purchase, but it’s not refundable if you return each item you receive. In addition, the styling fee does not roll over for future orders.

This often makes it in your best financial interest to keep at least one article in every delivery, even if you might not have chosen it otherwise.

Upon delivery, you have three days to decide if you want to keep anything. Once decided, you can specify online which items you are keeping and returning, and then you need to send the rejects back to Stitch Fix in the included pre-paid envelope. If you keep everything in your order, the total order gets a 25% discount.

You can then leave feedback on the clothes to help your stylist improve their selection for the next order.

It’s possible to complete this whole process online or through the Stitch Fix app for Apple (an Android app is in the works).

Any automatic delivery membership can be paused or canceled without penalty through your online account. Reach out to customer service for further details through the company support page or hello@stitchfix.com.

About Stitch Fix Clothing

Stitch Fix claims to work with more than 250 women’s, 30 men’s, and 45 kids clothing brands and clothing labels. A large percentage of these are up-and-coming, meaning that you might not have heard of them before you get your clothes.

The company also offers clothing created and developed in-house with vendor partners. These pieces are exclusively Stitch Fix offerings.

Common women’s brands include Kut From The Kloth, Eloquii, Joie, Gorjana, and Citizens for Humanity.

Men’s options range from Ben Sherman to Original Penguin, Scotch & Soda, 7 For All Mankind, Mavi or Converse.

The company carries women’s sizes 0-24W and XS-3X, men’s sizes XS-3XL, and kids sizes 2T-14.

Many Stitch Fix pieces are dry clean only, so you should specify on your style notes whether you want to exclude those items.

Extras

Beyond the items selected for you by your Stitch Fix stylist, it’s also possible to add extra items to your order, including socks, undergarments, and other items available on a limited basis.

You can select your preferred extras through your account before an order is shipped, and they will arrive in the same box as your regular delivery.

Like the other items in your delivery, Extras can be returned without cost, and your $20 styling fee can be applied to them.

What Does Stitch Fix Clothing Cost?

The amount you pay for Stitch Fix clothing depends on a lot of variables, including your preferred brands, price limit, clothing style, and whether you keep all the items in your order.

Individual pieces on the site range in price from $25 to $600, with an average cost of $55 per article ($275 per order). Kid’s clothing starts at $10.

Some of the listed prices for individual items include the following:

  • Women’s ruffled top: $64
  • Women’s dress: $88
  • Women’s sweater: $44
  • Women’s jeans: 58
  • Women’s scarf: $38
  • Women’s winter coat: $98
  • Men’s jeans: $68
  • Men’s shoes: $74
  • Men’s jacket: $59
  • Men’s sweatshirt: $40
  • Men’s belt: $38
  • Men’s button-down: $48

Some clothing options will cost more, including $300 jackets, $250 purses, and $150 pairs of pants.

Analysis of Customer Reviews of Stitch Fix

More than 30 Stich Fix customers have left reviews on HighYa, and they average 2.5 stars. The brand earned a two-star rating on Consumer Affairs after close to 50 reviews, and three stars after almost 250 reviews on MySubscriptionAddiction. Here’s a summary of what customers shared:

Most Clothes Are Winners for Some Subscribers

A large number of Stitch Fix reviewers wrote that they love this service. Many signed up with low expectations and were surprised by how many items they wanted to keep from each order.

Lots of reviewers found the clothing to be unique compared to what they could find in stores, and that the clothing was a good value for the quality.

One thing we noticed repeatedly was that while reviewers often received clothing they would never have picked out for themselves, they were surprised by how much they loved it.

Poor Customer Service

Many Stitch Fix reviewers complained of poor customer service. Some struggled with the return process or never got reimbursed for the clothing that they sent back. A few wrote that they were billed for items that they never received.

These reviewers wrote that they struggled to get in touch with Stitch Fix’s support team and that they couldn’t find ways to contact the company directly by phone, even though they repeatedly asked for a number.

Note: Stitch Fix’s support page lets you share your phone number and then promises to call you within an hour.

Stylist Notes Aren’t Always Personalized

Though many reviewers wrote that they appreciated the comments they received from Stitch Fix stylist, others wrote that the remarks were generic and even able to be found word-for-word on the company website.

They felt upset that they felt like they were paying a premium for professional style help but weren’t receiving any personalized feedback.

Appreciated the Help from Stylists

Numerous Stitch Fix reviewers praised the help they received from their stylist. Some wrote that they received pants that fit better than anything else they owned.

In one instance, a reviewer requested early fall clothing that was appropriate for visiting their child at university, and their stylist sent them a stylish outfit that was coordinated with the school’s colors.

Too Expensive for the Quality

Not all Stitch Fix shoppers were happy with their clothing selections. Some wrote that the clothing’s quality matched what they could find at local retailers for a fraction of the price.

Many wrote that the full cost of the items sent to them was well over $400, even when they requested the lowest cost items.

Key Takeaways

Stitch Fix users seem to have polarizing experiences with this curated clothing company.

Some loved their experience with their stylist and ended up with clothes they would never have found otherwise. Others thought the clothing was too expensive and not customized enough to be worth it.

Stitch Fix vs. Trunk Club and Gwynnie Bee

There are multiple clothing style services available that tailor to a variety of tastes and specifications. Two alternatives to Stitch Fix include Trunk Club and Gwynnie Bee. The following chart compares the three.

Stitch Fix Trunk Club Gwynnie Bee
Best For Anyone looking for style help and streamlined shopping Premium men’s and women’s clothing Women who want to rent gently used clothing (Tailored towards plus size)
Cost Per Order $20 styling fee $25 styling fee (waived for Nordstrom cardmembers) Price depends on the number of rentals you sign up for. (Ranges from $49 for one item to $199 for ten items).
Preview Items Before Delivery? No Yes, possible to reject any selections up to 48 hours before shipment Yes, subscribers choose the items they want to receive
Time You Can Keep Your Order 3 days 5 days As long as your membership is active
Items Per Order 5 6-10 items 1-10
Average Cost Per Item $55 Clothing ranges from $40-$300, professional options start at $200 Most items sold for the listed retail price from the brand
Subscription Required? No No Yes
Main Supplier Hundreds of affiliated brands, including in-house suppliers Nordstrom 12+ brands
Average Review on HighYa 2.5 (32 reviews) 1.7 (3 reviews) 3.9 (222 reviews)

Each of these brands has a different strategy and target audience. The Trunk Club (previously offered only for men) is the most high-end, as you can expect to $200 or more per item for work-appropriate attire.

At this higher price point, Trunk Club offers more control over the selection process, as you can veto an item that isn’t your preference. Likewise, the styling fee is waived for Nordstrom members, making it a cost-effective way to have clothing shipped directly to you.

Gwynnie Bee differs from these other two companies as it operates as a rental model. This means you pay a flat rate every month for a set number of articles of clothing that you can rent at a time.

Each pre-washed item comes with a pre-paid shipping bag, so you can return it whenever you want something new. If desired, you can also choose to purchase any clothes you are renting.

This makes Gwynnie Bee a unique option for anyone looking to try out lots of styles without committing to any clothing long-term. However, the plan might get expensive if you are continually purchasing items that you first paid to rent.

You also need to be aware that the company may bill you if you return an item in worse condition than you received it.

Key Takeaways

Stitch Fix is a relatively budget-friendly clothing style service for anyone looking to save time on shopping or get out of their fashion rut. If you’re looking for higher-end options or would prefer to rent clothing without purchasing it, there are better options available.

The Bottom Line

Stitch Fix offers a quick way to receive a curated collection of clothing at home. You can share as much or as little information about your style preferences as you like, and the company will send you clothing shipments as frequently as you wish.

As the company incentives purchasing your entire order with a 25% discount, this service makes sense for anyone looking for a major wardrobe overhaul or who needs some fashion guidance.

If you’re only looking to purchase a few statement pieces, you might do better shopping for yourself and getting precisely what you want.

It’s also smart to keep in mind that your first order isn’t likely to be perfect. Your stylist won’t have a clear sense of your preferences until you’ve shared some feedback on what you liked and didn’t like about their selections. The longer you order from Stitch Fix, the more likely each subsequent order will match your preferences.

For the best chance of success with Stitch Fix, be as specific as possible about what you want. Some customers recommend creating a Pinterest board for your favorite looks that you share with your style guide.

However, if you’re going through this much effort, you might find it a better use of your time to head to the store yourself and try on some clothes there. That way you can ensure you only buy what you know you’ll love.


Read 33 Stitch Fix Customer Reviews and Complaints

Write a Review
Average Customer Rating: 2.5
Rating Snapshot:
5 star: 9 4 star: 1 3 star: 1 2 star: 7 1 star:  15
Bottom Line: 33% would recommend it to a friend
Showing 1-11 of 33
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  • 6 out 8 people found this review helpful

    I love it.

    • By Kathy,
    • Oklahoma City, OK,
    • Apr 27, 2016
    • Verified Reviewer

    I decided to try Stitch Fix to see if I could get a little boost in my wardrobe. I've received 3 fixes so far and have loved items in each box. The first fix I sent back 3/5 but only because the stylist sent me things so similar to things I already have in my closet. I knew she had paid attention because she did nail my taste and my style so perfectly!

    I added more things to my Pinterest Board and I sent specific requests to my stylist to please move me out of my comfort zone, which is exactly what she did with my next two fixes. I've kept all 5 items in each of those boxes. My stylist continues to hit my style but she's adding colors and patterns I don't normally wear and I'm receiving a lot of compliments.

    I want to add that, on my first fix, I misunderstood the amount of time I had to send things back. I thought I had 5 days, so I sent my 3 return items back on Day 5 and not Day 3. Stitch Fix had no issues with that, did NOT charge me or send me any type of nasty email, they simply did the return without any hassle at all. I have wholeheartedly recommended this site to friends and would continue to do so.

    Bottom Line: Yes, I would recommend this to a friend

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  • 10 out 12 people found this review helpful

    A working mom's dream come true!

    • By Amy,
    • United States,
    • Sep 10, 2016
    • Verified Reviewer

    I have used Stitch Fix since July 2014. A friend recommended and she received $25 off her next purchase. I think if you work with the concept, you will be happy in the long run. I have a full time job, a grad student, and two school aged/teen daughters my spouse and I chase after.

    Going to the mall is for them and a nightmare for me. It is worth the $20 to have this company send me a box as often as every 2-3 weeks or as little as 4 times annually. They ship it to your home or office and you have 3 days to try it in your own comfort.

    I usually pair it with other items in my closet. I have kept entire fixes and sent back entire fixes. When I accept or reject an item, I give them notes on what worked or did not. It took about 3 fixes before they "got me". If I keep one piece, I consider it a success. I have noticed when discussing it with my friends, it is either great I would love that!

    So if you watch your dollars and like to hunt in the racks, this might not be for you.

    Bottom Line: Yes, I would recommend this to a friend

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  • 11 out 13 people found this review helpful

    Love Stitch Fix

    I love this service. It is like it is your birthday every month. Do you always like what you get for your birthday? No! I don't always keep everything. Last fix I only kept a pair of pants. If you are the kind of person that only shops at Ross and TJ Maxx sales, this is not the service for you. There are no sale prices. You are getting the newest from that season. The quality and price are that of a mid-priced boutique. They have a very detailed measuring questionnaire, so if you don't get the right sizes, then change the sizing you have on there. Easy.

    Be specific in what you are looking for. Make sure your Pinterest is up to date. They can't always find exactly what you are looking for, same as when you go shopping and don't find it. It isn't magic. If you don't like your stylist, get another.

    Bottom Line: Yes, I would recommend this to a friend

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  • 16 out 18 people found this review helpful

    Love!

    • By Sonya V.,
    • Alabama,
    • Jun 23, 2018
    • Verified Reviewer

    I am on my second box. I kept a cute pair of earrings from the first box, which after the credit were $15 and I love them. I kept my entire box the second time!

    My stylist's note made reference to the fact my hand was broken and that I was going to Toronto for Canada Day. So she picked out easy-to-put-on clothes, including a jersey sundress with red and white stripes!

    So, I am a bit at a loss as to where the complaints are about stylists. I treat mine like a doctor - I tell her about events, climate, colors I hate, etc.

    My fave thing is that I get things I would have never considered buying and they are great!

    It isn't TJ Maxx type clothing and my usual "mall" is Nordstroms, so my money limits are set a little higher perhaps. I use Stitch Fix to refresh my other pieces; my wardrobe is timeless (well, IMO) and I buy clothes that last for much longer than a season. YEP! My stylist knows that, too.

    Bottom Line: Yes, I would recommend this to a friend

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  • 19 out 25 people found this review helpful

    Great service

    • By Wendy S.,
    • Austin, TX,
    • Aug 30, 2018
    • Verified Reviewer

    I read through these reviews and others before deciding to post my own. Some of the complaints and reasons for giving low scores are ridiculous. It seems like people think their fix should be free (shipping included!) if they don’t want to buy anything, how would that work for a business?

    Price complaints - if you don’t want to spend more than $12 on a shirt, stick to Walmart. This isn’t for you. They use algorithms and data because that’s smart, but yes, your stylist is a human. No, they’re not buying $5 shirts from TJ Maxx and selling them to you for $60. Stitch Fix isn’t perfect, but you need to be the right fit for this service.

    A lot of the 1-star reviews are from people who never had the budget to use this service and weren’t going to have a good experience. I’ve had fixes where I kept everything, others where I kept nothing. That’s the gamble you take, but the more I’ve ordered, the more personalized they’ve felt. I’ve kept every item from my last two fixes, but I also had that ability within my budget. I didn’t expect to get five items for $40, so my expectations were realistic.

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 4 people found this review helpful

    Hate shopping - loved Stitch Fix

    • By Brian D.,
    • California,
    • Dec 17, 2018
    • Verified Reviewer

    I'm on my second fix. The first one contained items that didn't fit perfectly. If you're going to try something new like Stitch Fix then my recommendation is to dive in - participate in the thumbs up or thumbs down style shuffle. Email your stylist - a lot! My experience was that they truly care and want to help you look great. YOU set the perimeters on style, cost, fit, and most importantly feedback - hated, liked, too expensive, low quality, etc.

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 5 people found this review helpful

    Pants

    • By T W.,
    • Bozeman, MT,
    • Feb 17, 2019
    • Verified Reviewer

    Oh! So THAT's the kind of pants I should be wearing!

    Stylist, Carly, found great fitting pants for me. Sounds simple, but, my apple shape is hard to fit.

    Stitch Fix subscriber for a year - six fixes.

    Ask for what you want. "Going to parents weekend at my kids' college. I need early fall outfits." In my fix came: two shirts, one sweater in the Univ's color, suede booties, and those great olive pants that are now my favorite. All of it was color-coordinated, washable. Packed it all straight into the suitcase. $210 total paid.

    Stitch Fix is definitely worth it! Saves time and sends pieces that you can't get in Montana. Give 'em a try. Why not?

    Bottom Line: Yes, I would recommend this to a friend

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  • 6 out 7 people found this review helpful

    Stitch Fix is legit - love it!

    • By Sue F.,
    • Austin, TX,
    • Feb 20, 2019
    • Verified Reviewer

    I've been using Stitch Fix for almost a year. I was apprehensive because that could end up being a lot of money charged to my account and some companies charge you even if you return items in a timely manner. Some month's expenses are too tight. I did not need to worry!

    I received my first shipment and immediately fell in love with 3 of the 5 items sent to me. The paperwork that comes with the shipment details the cost of each item. I determined what I could afford that month and put the rest back in the envelope and sent it back at no cost to me. Same experience with subsequent shipments. I wear those items all the time.

    Quality of items is good. Prices will reflect that. Size has been dead on in most cases and I'm not too easy to fit. Especially pants. And they nailed it with the first pants they sent.

    However, fair warning: it does not matter what date you select for your items to be shipped or received, because they will ship/arrive early. Mine have all shipped a full week early. This isn't a bad thing if you know you have the funds to pay for what you want that month. But if you are tight on funds and select a specific date to coincide with a paycheck, that could present a problem and you'd have to send everything back.

    Just don't let your package sit. Open it and try on everything ASAP and then send back what you don't want right away. I've never had a problem with getting my stuff back to them in time. I love Stitch Fix! It's kind of like a birthday every month, waiting to see what they've sent.

    Bottom Line: Yes, I would recommend this to a friend

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  • 2 out 2 people found this review helpful

    A winner!

    • By Cara K.,
    • Oceanside, CA,
    • Oct 14, 2019
    • Verified Reviewer

    I just opened my first Stitch Fix box and I could not be happier. I was just giving the service a try, for fun, hoping to like one or two items, but I love every one of the five pieces in the box. Everything is cute, fashionable, and fits my lifestyle and style. Except for the black pants (which I love) they were also rather unique. I noted that my choices should be as cheap as possible when choosing my price category. The shipment ended up costing me $183.00 plus tax. That reflects a 25% discount given for keeping all items and also the $20.00 credited styling fee. For what I received, I consider that a very good value. Looking forward to my next box!

    Bottom Line: Yes, I would recommend this to a friend

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  • 10 out 12 people found this review helpful

    Good Addition to My Closet

    • By Liz,
    • Indianapolis, IN,
    • Oct 19, 2016
    • Verified Reviewer

    I started receiving "fixes" this summer. There has been some hits and misses but this has definitely broadened my typical style. My stylist has challenged me to try new things and I don't think I would have selected most of the clothes if I saw them in a store. Is it cheap? No, but it is reasonable and I am fine with paying someone $20 to select clothes.

    I think it's fun to try new designers that are not in the typical department stores. It is fun receiving the box at your doorstep.

    Returning is never a hassle, very convenient.

    Bottom Line: Yes, I would recommend this to a friend

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  • 6 out 8 people found this review helpful

    A so-so, yet exciting experience

    • By Kym,
    • San Francisco, CA,
    • Jul 15, 2015
    • Verified Reviewer

    I've only gotten two boxes from StitchFix so far and have bought one item from each box. I would have bought two out of each box if they fit. It's like Christmas every time I get a new box, and I love surprises, as well as trying things I normally wouldn't even look at in the store.

    My problem: I don't think the stylists who work there actually get to look at the clothing up close and personal. I said I don't like floppy, shapeless tops and I've gotten two shapeless tops and one shapeless sweater thus far. It seems like they shop from a website, if there are even stylists. Who knows? It could be some database deciding what to put in your box.

    Every box, I've gone back and changed my profile a bit to add more details, and have been consistently adding things to the Pinterest page I linked them to. It seems to be working. The second box was a little more spot-on than the first.

    Either way, it's fun and I love the items I've purchased. Worth it if you end up getting at least one item and if you like the lottery, it's worth the risk of possibly losing $20 a month.

    *PS They do charge your account the $20 about 7-8 days before your fix is due to arrive, so be aware of that. Sizing is pretty true to measurement, so be sure to get your measurements and sizes right. You can't exchange an item you like for a different size, unfortunately.*

    Bottom Line: Yes, I would recommend this to a friend

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