About HelloFresh

By HighYa Research Team
Published on: May 29, 2015

In business since 2008, HelloFresh is a subscription food delivery service that claims to making cooking easy by delivering “delicious and healthy recipes with all the pre-measured ingredients to your door each week.”

Each HelloFresh box is claimed to include seasonal, high-quality, and fresh food obtained directly from “mall farmers, butchers, fish mongers and fellow culinary enthusiasts,” as well as signature step-by-step recipes from a variety of cuisines, each of which are reviewed by their in-house dietician to ensure they’re balanced and nutritious.

Overall, HelloFresh claims to make cooking convenient and easy, to feature fresh ingredients and exciting recipes, and to eliminate food waste by providing you with just the right portion sizes.

According to HelloFresh, the process works over 4 steps:

  1. HelloFresh creates delicious and nutritious recipes.
  2. You choose the recipes you like (more about this next), and HelloFresh will send you all the ingredients.
  3. The ingredients are delivered to your door, for free, in an insulated box.
  4. You cook your meal in about 30 minutes.

It’s hard to resist the temptation of farm-fresh ingredients and easy recipes on your doorstep. But is this really what HelloFresh offers, and are they worth the price? Consider the following:

Different HelloFresh Box Types

HelloFresh offers 2 different types of boxes:

  • Classic Box – Claimed to be HelloFresh’s most popular option. Includes three meals for 2 or 4 people, most of which feature some sort of meat (e.g. poultry, pork, etc.)
  • Veggie Box – Claimed to contain the same delicious recipes and farm fresh ingredients as the Classic Box, but tailored toward vegetarians (note: there is no vegan option).

After choosing your box, you’ll then need to enter your delivery zip code. From there, you can choose between Wednesday, Thursday, or Friday delivery options (between 8am and 8pm).

Finally, at the bottom of the page, your first delivery date will be displayed. Once you’re ready to go, simply click the Add to Cart button to checkout.

What Does HelloFresh Really Offer?

When it comes down to it, the biggest advantage that HelloFresh claims to provide is saving you from having to visit the grocery store. However, is this really the case?

After all, unless HelloFresh sends you everything you’ll need to eat for the week (which they don’t), you’ll still have to visit the grocery store to buy meal ingredients for the other 4 days of the week.

In other words, you’ll pay a premium for having your meals planned in advance and sent to your door, which will certainly save some time, but it won’t eliminate the need to regularly visit the grocery store.

See Also: The Pros & Cons of Grocery Delivery Services (Plus Comparison of Popular Companies)

Also, consider that cooking food usually the most difficult and time-consuming part; not picking up the groceries from your local store, so you’ll have to weigh the pros and cons of HelloFresh carefully before committing to a purchase.

Important note: HelloFresh currently only delivers to the 48 contiguous US states, although they claim to be working on a way to reach AK and HI customers in the future.

Other Meal Delivery Options

Next, although HelloFresh has been in business for quite some time, they’re not the only meal delivery service game in town, which includes competitors like Blue Apron and Plated. We’ll talk more about these options next.

Mixed Customer Reviews for HelloFresh

HelloFresh had an average rating of 2 stars based on 43 Yelp customer reviews (as of 5/29/15). While some reviewers found HelloFresh’s recipes to be delicious, their meals-in-a-box to be convenient, and their instructions easy to follow, the most common complaints appeared to cite:

  • Food received in poor condition or that spoiled quickly (in fact, one reviewer claimed roaches emerged from their sealed box after opening),
  • Difficulty using their website/understanding when accounts should be cancelled so as not to be charged for another box, and
  • Poor customer service experiences.

LifeHacker wrote an in-depth review comparing HelloFresh to other popular subscription food delivery services, and found that:

  • Their per-person price was the highest of the three,
  • They offered a moderate level of meal options,
  • Their recipes were simple and easy to follow, with “the most factual information, including a kitchen tools list and estimated nutrition (not just calories, but carbs, fat, protein, and fiber).”
  • However, their recipes were also noted to be “fairly basic and unsurprising—lots of pastas for the vegetarian options, for example.”

Overall, the author tied the winners between Plated and Blue Apron, essentially putting HelloFresh in the last place.

From a company perspective, HelloFresh is based out of New York, NY and held an F rating with the Better Business Bureau. Of the 33 closed complaints listed (as of 5/29/15), the company failed to respond to 13 of them.

There, common complaints appeared to revolve around ingredients received in poor condition (mold, wilted, etc.), difficulty receiving refunds, and difficulty using discounts and promotional coupons.

HelloFresh Pricing & Refund Policy

HelloFresh boxes are priced as follows:

  • 2-Person Classic Box: $69
  • 4-Person Classic Box: $129
  • 2-Person Veggie Box: $59
  • 4-Person Veggie Box: $109

According to the HelloFresh Terms, a customer “must cancel his or her subscription with HelloFresh no later than midnight on Wednesday the week before the next delivery.” This means you’ll need to contact the company at least a week in advance if you don’t want to receive any additional boxes.

Once this occurs, you’ll receive a pro-rated refund for the remainder of your subscription period. Outside of this, however, unless in instances of damaged or defective products, no refunds are available.

In order to request a refund or cancel your HelloFresh subscription, you’ll need to contact customer service at 800-733-2414.

Should You Give HelloFresh a Try?

Chopping to the point: From less-than-stellar customer feedback to placing last in LifeHacker’s comparison, although HelloFresh certainly offers some advantages, it appears they leave a lot to be desired in the meal kit delivery industry. As such, you might be better served by some of their competition.

If you do decide to give HelloFresh a try, though, you’ll definitely want to watch a series of videos on their Managing Subscriptions page, since one of the primary customer complaints revolved around how to cancel subscriptions, skip a week, or how to switch between 2 and 4-person boxes.

Have you tried HelloFresh? If so, tell us (and 1.2 million HighYa readers) about your experience by writing a review below!

Also, you’ll find this detailed guide helpful: Comparing Costs: Popular Meal Kit Delivery Services vs. Groceries


Read 135 HelloFresh Customer Reviews and Complaints

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Average Customer Rating: 2.7
Rating Snapshot:
5 star: 40 4 star: 16 3 star: 6 2 star: 6 1 star:  67
Bottom Line: 41% would recommend it to a friend
Showing 1-11 of 135
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  • 1 out 8 people found this review helpful

    Definitely recommend it

    • By Lula,
    • London,
    • Sep 19, 2016
    • Verified Reviewer

    I tried 3 different boxes and simply loved them! The recipes are very creative, easy to understand and follow, the products are very fresh and - most importantly - the final dishes are really delicious. When I had an enquiry and called their customer service, they also made a great impression: they responded promptly, they were understanding, very nice and really made me feel like a valued customer.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 6 people found this review helpful

    Easy to make, great taste

    My husband has been cooking for many years (I don't cook) and HelloFresh has helped him discover new recipes and different ways to cook things.

    I order three times a week, and it has been great! The portions are perfect, and the instructions are easy to follow. We love the different options, and I would highly recommend it.

    Bottom Line: Yes, I would recommend this to a friend

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  • 2 out 7 people found this review helpful

    So far, good experience

    Some of the reviews scare me, but so far we have had our tenth meal and have no problems. The meals have been really delicious, with fresh veggies and other items arriving well packaged with a cooling pack. Billing so far has been accurate, but we have to remember to "pause" deliveries that we don't want. We will keep using them, and if we run into problems, then we will have to discontinue. I hope not because we love the meals.

    Bottom Line: Yes, I would recommend this to a friend

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  • 2 out 8 people found this review helpful

    Two years of healthy and delicious meals

    I have been a HelloFresh customer for two years. There have been 2 or 3 meals that we didn't like, and I always received a refund and/or credit. Customer service has always been polite, responsive and customer-centered. You have to read the guidelines, and you can skip a month, skip a week or postpone or cancel your subscription. Due to the use of regional delivery services, you may receive late shipments, but that is not on HelloFresh, and they will always make it right.

    The meals do NOT take an hour to prepare unless you can't cook. They are tasty, creative and healthy. I love it!

    Bottom Line: Yes, I would recommend this to a friend

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  • Highly recommend to EVERYONE

    We absolutely LOVE HelloFresh! We love trying new things. We love the fact that everything you need is already measured out and keeps me out of the grocery store where I am likely to overspend. The recipes are wonderful.

    Bottom Line: Yes, I would recommend this to a friend

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  • So thankful for HelloFresh

    I love to cook, but my schedule or my energy level rarely permits it. I have seen the boxed meals advertised, and on a whim, I started my HelloFresh subscription. I adore it! The selections give my husband a variety that we did not have in our cooking repertoire, and we both love the reliability of it, knowing that we'll have two meals delivered on a specific day lets us know that we at least have those two meals prepped! I recommend HelloFresh to all who need to be reintroduced to the kitchen, especially if you already love cooking but don't have the time to cook like you once did.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great service

    Everything has been great, from the quality of the recipes, the variety, the quality of the ingredients, and the easy instructions. Plus it's all delicious when it's done.

    Two slight complaints: for people who aren't great at cooking, sometimes it's confusing when it says a "bit of oil" or "finely minced" - those are terms we're not familiar with, but we do our best. The other: too many dishes rely on scallions. I generally leave them out, but there are a lot of recipes that use them.

    Bottom Line: No, I would not recommend this to a friend

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  • Best food delivery

    HelloFresh is a great service that provides healthy foods for a quick meal at home. The recipes are simple to follow and can make the most inexperienced cook feel like they are a chef.

    Bottom Line: Yes, I would recommend this to a friend

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  • Easy and delicious

    I used HelloFresh last year and then took some time off. I started using this service again a couple of weeks ago and found new recipes that we LOVE and have ordered my second box. I cook every single night so having the food delivered to my door is such a convenience, just having the menu planned and all of the ingredients provided is a pleasure, and I think I am actually saving money! What more could I ask for!

    Bottom Line: Yes, I would recommend this to a friend

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  • Why did I wait so long to try HelloFresh?!

    I freakin’ love HelloFresh! My husband and I are fairly picky eaters, so I figured I’d never find a meal service that we’d love this much. However, the ingredients are high-quality and fresh, the recipes are easy-to-follow, I can adapt the dishes to fit our tastes, and we’re discovering delicious dishes we never would have tried before HelloFresh.

    HelloFresh has pulled us out of the same-old-same-old rut, and we’re enjoying (restaurant-quality) dinners at home more than ever before.

    I recently increased our plan to four meals a week, and I’d consider upping it to five per week if that was an option. LOVE HelloFresh!

    Bottom Line: Yes, I would recommend this to a friend

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  • Overall success

    I switched from Blue Apron to HelloFresh after experiencing multiple episodes of "growing pains," where I frequently received damaged fresh produce.

    HelloFresh recipes aren't quite the same level of "gourmet" as other food delivery companies, but the quality of ingredients has been excellent, and they're simpler to prepare.

    Some fresh produce, such as baby bok choy, has been wilted due to the paper bag drawing out the moisture. Such fresh green, leafy items would be better protected if placed in a plastic bag.

    Bottom Line: Yes, I would recommend this to a friend

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