I was hesitant to try Noom as I have been trying unsuccessfully for almost 15 years to lose the "baby weight" I put on. But continually feeling bad about my fat rolls and the idea that I want to get healthy as I enter my after 50 years, made me try the app. I was impressed by several items - the slow adjustment period to changing my habits, this is not a place for fad diets or crazy exercise schemes, healthy habits take time to build. I like how everything they suggest is backed by science - real science - not "fake news" science. I like the idea that this is a lifestyle change, not a fad diet - there will be ups and downs, and they use psychology to get you through the highs and lows. Enjoy the two-pronged approach to personalization - a private coach who checks in weekly and a group mentor to provide larger support. Highly impressed and I am at my lowest weight in about 5 years...looking to keep going to my target goal of pre-baby weight.
Bottom Line: Yes, I would recommend this to a friend