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Keranique is a brand of women’s hair-care products designed to combat thinning hair and female pattern baldness. Minoxidil has supporting evidence for its effectiveness, but many similar products contain the same active ingredient at a lower cost.

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Keranique Reviews: Will It Regrow Your Thinning Hair?

By Lydia Noyes

Updated on: Nov 21, 2019

Keranique is a line of hair treatment products that promises an over-the-counter solution to thinning hair and female pattern baldness.

The company claims that their Hair Regrowth Treatment contains the only available clinically proven, FDA-approved ingredient to regrow women’s hair. Keranique claims that their treatments thicken existing hair, fortify follicles, and encourage regrowth in just 120 days.

This treatment differs from other hair growth options in that the company sells multiple products that are meant to work together to improve your hair health. These products are sold as a set and on a subscription basis.

In this review, we take a detailed look at the Keranique product line to help you decide if it is the right solution for you.

How Does Keranique Work?

Keranique is intended to be used as a three-step treatment:

Step 1: Cleanse and Condition

Keranique Scalp Stimulating Shampoo is a sulfate-free, paraben-free, and dye-free formula that includes keratin and ceramides, which company claims can promote hair and scalp health and result in stronger, thicker hair.

Keratin is the protein that makes up your skin, nails, and hair. By giving your hair keratin treatments, you can make it smoother and easier to manage, which makes it less prone to snarling and breakage.

Ceramides are one of three types of oil found in hair, and that they act similar to cement to keep hair intact. This leads to stronger strands and less breakage. While all hair types can benefit from products that contain ceramides, they tend to offer the best benefits for dyed or heated damaged hair.

The shampoo also claims to reduce buildup while promoting microcirculation.

The accompanying Volumizing Keratin Conditioner also includes keratin, and promises “body, dimension, and volume,” while containing a specialty protein that serves to stabilize the hair fiber, preventing breakage.

Step 2: Re-Grow Your Hair

Keranique Hair Regrowth Treatment for Women features 2% Minoxidil and promises “a serious solution to hair loss.” When used twice daily, we’re told this occurs by “promoting oxygen, blood, and nutrients to the hair follicles to make them stronger and help regrow hair.”

Minoxidil is used to promote hair growth for women with thinning hair. It’s not currently known precisely how the compound works, and it’s not the best choice for sudden, patchy hair loss.

Some people experience irritation when they apply it to their scalp, so it’s best only to use a small amount your first time to see whether you react.

The company states that just as hair loss occurs over time and is a process, so too is hair regrowth, although they emphasize that hair regrowth can be typically seen in as little as four months.

Users should be aware that if the treatment is discontinued, normal hair loss may resume. Keranique also urges anyone suffering from a disease of the heart and blood vessels, or skin disease of the scalp, to consult with their doctor before using Minoxidil products.

Step 3: Protect and Style Your Hair

Included in Keranique’s kits (both those sold on TV and online) is the Lift and Repair Treatment Spray, which is described as an easy-to-use product that adds instant body and bounce, protects hair from high humidity and prevents frizz and flyaway for 24 hours.

Keranique claims the Lift and Repair Treatment is clinically proven in one application to mend 96 percent of split ends, while also preventing breakage.

It can be used for blow-drying, holding, and setting, as well as protecting, controlling, and finishing any style. It will also help improve the strength of dry, weak, and thinning hair.

Is Keranique Effective for Restoring Thinning Hair?

While Keranique’s product lines contain shampoo, conditioner, and styling products, the real standout for treating thinning hair is the Hair Regrowth Treatment. Will it work as described?

Hair Regrowth Treatment

The treatment’s active ingredient is a 2% concentration of minoxidil. 2% Minoxidil is the only FDA-approved ingredient clinically shown to regrow women’s hair.

However, it’s not unique to Keranique. The same component can be found in generic products, and often at higher concentrations.

Minoxidil is the active chemical ingredient found in Rogaine,” says Amber Williams, a clinical lab pharmacist with a background in evidence-based medicine.

“It is believed that minoxidil works by increasing the blood flow to the hair follicles which leads to increased size and growth of the follicle. With minoxidil treatment, you will notice more hair regrowth compared to no treatment at all.”

Shampoo, Conditioner, and Styling Products

Both the shampoo and conditioner contain peppermint oil and keratin.

Peppermint oil can help promote hair growth during the anagen phase. One study from Keimyung University in Korea assessed the essential oil’s effects on mice and found that it worked to increase follicle depth, the number of follicles, and overall hair growth.

Keratin is a protein found throughout the body, including in the nails, skin, and hair. It’s often applied topically to hair to act as a protective protein and make hair smoother and easier to manage.

Shampoos and conditioners that contain keratin may make your hair more damage resistant and may repair damage caused by heat styling.

You should note that these products won’t be as effective as a salon keratin treatment (often called a Brazilian blowout) that treats your hair with keratin and formaldehyde to straighten it.

Lastly, the ceramides contained in the shampoo will work to strengthen the hair you have and potentially prevent it from breaking off. They are often found in skincare products that focus on hydration, but they won’t help you regrow hair that you already lost.

Key Takeaways

  • Minoxidil is clinically proven to be effective for combatting male and female hair loss

  • Keranique products contain ingredients that, when applied topically, will temporarily make your hair seem healthier and be less prone to damage.

  • Keranique contains FDA-approved ingredients but isn’t FDA approved

Pricing and Refund Policy

You can purchase the complete Keranique Hair Regrowth System on the company website for $49.95. This includes all four products, as well as a bonus detangling comb, volumizing brush, and a four-piece travel kit with a travel bag that the company values at $50.

Shipping is included, and a 120-day money-back guarantee covers each order, minus return shipping charges. This includes even returning empty bottles.

Once you complete your order, you are automatically signed up for a 90-day subscription program. Unless you customize or cancel your order ahead of time, you will be sent a new 90-day supply after your first 30 days, and continuous shipments every 90 days after that.

Each order will cost $49.95 each month. This means you will be charged $150 plus $9.95 for each subsequent shipment.

If you’re interested in trying Keranique without the subscription, the individual products can also be found at Amazon through a variety of sellers, and occasionally at a discount.

Takeaways from Customer Reviews

Here at HighYa, close to 200 customers had provided feedback about their experiences with Keranique, giving the company an average rating of four stars. Here’s a summary of their feedback:

  • Real Improvements for Hair Growth: Many Keranique reviewers wrote that the products gave them thicker, fuller hair and that they helped them combat hair loss caused by stress and other lifestyle factors that they struggled to control.

  • Longterm Results: Some reviewers wrote that they had been using Keranique for years successfully. They indicated that they had no plans of stopping the treatment because they feared doing so would cause their hair to start falling out again.

  • Not Effective for Everyone: Common complaints about Keranique concerned disappointing results. A few reviewers reported that the product left their hair flat and lifeless, and others thought they were experiencing more hair loss after using it. Others didn’t think the marginal improvements they noticed were worth continuing the treatment longterm.

  • High Pricing and Subscription Program Not Ideal: Many Keranique users complained about the high prices. Some users wrote that they didn’t realize they would be billed three times the original cost of Keranique for every order after their first and felt that the company was scamming them.

Keranique vs. Women’s Rogaine

We’d be remiss if we didn’t compare Keranique to Rogaine, a leading brand of hair regrowth treatments. Let’s look specifically at the Women’s Rogaine Foam for Hair, as it contains 5% minoxidil.

To start, it's effective that Rogaine contains a higher concentration of its active ingredient, minoxidil, than Keranique.

According to a 2004 study from the Dermatology Research Associates, higher concentrations of the minoxidil seem to be more effective for fighting female hair loss than lower concentrations.

This 48-week study found that women using a product with 5% minoxidil experienced improvements compared to a placebo in hair count, scalp coverage, and hair growth.

Those who used the 2% topical solution experienced improvements in hair count and coverage, but not overall growth.

Pricewise, Women’s Rogaine sells on Amazon for $42 for a four-month supply. This comes to $10.50 per treatment month, compared to $53 for Keranique. Granted, you will receive a full range of hair care products with Keranique beyond a hair growth serum.

This might make it a better purchase for anyone looking to overhaul their hair care routine, but it’s likely more than you want or need to pay for if your only goal is hair growth.

There are more than 1,000 reviews for Women’s Rogaine on Amazon, and they average 3.4 stars. Many people reported that they noticed improvements in their hairline and overall thickness after six months of use.

Others wrote that while the product worked, it was difficult to use because it required them to wash their hair every day. Still, others wrote that the product made no difference for them.

To summarize, Keranique is best for you if:

  • You don’t mind buying multiple new hair care products ($53 per month)
  • You are comfortable signing up for a subscription
  • Improving hair count and coverage is more important to you than promoting growth (Keranique contains 2% minoxidil)

Women’s Rogaine is best if:

  • You want to buy only one hair care product (about $10.50 per month).
  • You want a higher dose of minoxidil, which is clinically proven to improve hair count, coverage, and growth.
  • You don’t want to join a subscription program.

The Bottom Line: Is Keranique Worth It?

For those looking to regrow their thinning hair, Keranique Hair Regrowth Treatment does contain minoxidil, which has been proven to work, even in cases of hereditary baldness.

However, minoxidil has been approved by the FDA for almost two decades and is readily available in many other products that might provide the same benefits as Keranique, but at a lower cost and without auto-ship enrollment.

From a hair growth standpoint, you might be better off buying something with a 5% concentration of minoxidil than Keranique, which has just 2%. Clinical trials find this higher concentration to be more effective against the symptoms of hair loss.

If your only goal is to regrow your hair, we suggest looking elsewhere than Keranique. Otherwise, you’re spending money on more than you need.

We recommend purchasing from Keranique if the full product line appeals to you. You’ll likely have a positive experience, similar to the majority of reviewers.

Customer Reviews

3.7 Stars out of 200 Reviews
5 Star:60% 4 Star:5% 3 Star:4% 2 Star:2% 1 Star:28%
68% Recommend This Product
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Posted on Oct 2, 2021

Elder abuse

By Gloria H., Gresham, OR, Verified Reviewer

My 91-year-old mother was sold $260 in products that she did not understand. If anyone would listen to the phone conversation I am sure it would be evident she did not understand. Now we had to pay another $25 to ship back. It had to be shipped in two separate boxes (to the same address), why I don’t know. This is clearly elder abuse.

Length of Use: Less than 3 months

Bottom Line: No, I would not recommend this to a friend

Company Response from Keranique, LLC

Oct 4, 2021

Hi Gloria, we are so sorry to hear about your experience. Our goal is for you to have a rewarding experience with both our products and our service. We have sent a contact request to our Customer Relations team to better assist you and your mother with her account. Please don't hesitate to contact us. Our Product Specialists are happy to assist you at 1-888-237-4131 from 8:00 am - Midnight EST, 7 days a week.

Thank you


Helpful Review? 1 Person Has Voted

Posted on Aug 17, 2021

Haven't received my product's yet? I got the makeup I ordered the same day, wondering why I haven't gotten my product.

By Jackie V. , Dayton, OH

I've used this in the past, I'm glad I found you again, great product. My hair is so fine and limp and after using that one time I could see and feel a big difference.

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons

The volume and body it gave my hair

Easy to use

Trying to locate you again, it wasn't easy

Company Response from Keranique, LLC

Aug 18, 2021

Hi Jackie! We are so happy that you found us again! We have sent a contact request to our Customer Relations team to better assist you with locating your shipment. We are so happy to have you back!

Thank you

Team Keranique

Helpful Review? 1 Person Has Voted

Posted on Apr 23, 2021


By Mary B. , Florida

Very dissatisfied with the cost of items which isn’t clearly explained when talking with the operators. The product is ok, but not at $150.00. I suggest you buy the product separately on their website when it is on sale. You can control the amount and price easier and more sensible manner.

Length of Use: 1–2 years

Bottom Line: No, I would not recommend this to a friend

Pros and Cons




Customer service

Helpful Review? 2 People Have Voted

Posted on Oct 28, 2020

Daughter's hair has finally started to grow!

By Tina J., Lockport, NY, Verified Reviewer

My daughter always wanted long hair but no matter what, she could never get it past her shoulders. She tried vitamins and even the prenatal ones. She had gotten it trimmed and conditioned until the cows came home with zero results. She noticed her hair thinning by her scalp so on a whim I bought the shampoo for her. Well in just 2 weeks her hair is growing like crazy, has never looked so healthy without looking weighed down, soft, and just so pretty. I’m impressed and believe me, so is she. She has paid top dollar for other shampoos and conditioners but so far this shampoo has been the best with the best results.

Length of Use: Less than 3 months

Bottom Line: Yes, I would recommend this to a friend

Pros and Cons

It helps hair grow

Hair looks soft and healthy

Does what it says


Helpful Review? 4 People Have Voted

Posted on Nov 14, 2019

One month of use

By Rose C., Maryland, Verified Reviewer

After using shampoo/conditioner/scalp conditioner/vitamins, I can see improvement in hair fullness and shine. I would recomend this product to friends. Thank you for this product. The product is the best I have used.

Bottom Line: Yes, I would recommend this to a friend

Helpful Review? 5 People Have Voted

Posted on Nov 6, 2019

It really does work

By Barbara B., Vineland, NJ, Verified Reviewer

I order this product Keranique to help regrow my thinning hair on top of my head. To my surprise, I noticed after using Keranique shampoo and conditioner and the spray for 4 days that my hair has stopped falling out, and also noticed that the part is not as wide like it was. I use it exactly like it says, this is the best product I purchased, I have tried others but to no avail. Thank you Keranique, you made a believer out of me.

Bottom Line: Yes, I would recommend this to a friend

Helpful Review? 5 People Have Voted

Posted on Sep 27, 2019

Love the Keranique products

By Alice H., Harpers Ferry, WV, Verified Reviewer

Have been using the shampoo, conditioner, hair growth, scalp conditioner, and KeraViatin Supplements since November 2018. There has been a great improvement in my hair. In fact, the hair that is growing back is my original color - not white.

My husband has been encouraging my use of these products as he can see the difference as well. My scalp had bald spots and now new hair is returning. I highly recommend all Keranique products.

Bottom Line: Yes, I would recommend this to a friend

Helpful Review? 10 People Have Voted

Posted on Sep 20, 2019

Not satisfied

By Joanna P., Hamburg, NY, Verified Reviewer

I didn’t see any difference, it made my hair super flat, no volume what so ever. I used it as directed, not happy, especially for the price. I’m sure it’s worked for others but it’s definitely not for everyone.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 11 People Have Voted

Posted on Jul 16, 2019

My hair is thicker

By Carly C., Verified Reviewer

My hair was thinning and always seemed greasy.

Now my hair is thick, full of volume, and I can barely find my part anymore. And the spots on the side of my head that were really thinning out, you can’t even see anymore. And I just switched to the shampoo and conditioner for curly hair, to see if it works better for my curly hair.

Bottom Line: Yes, I would recommend this to a friend

Helpful Review? 9 People Have Voted

Posted on Jun 28, 2019

So much hair loss

By Marta B., Brisbane, Australia, Verified Reviewer

Using the full system for 3 months resulted in MORE hair loss and definitely no improvement in my hair. I ended up with about 20-25% less hair than when I started.

Pros: Tingly, cool feeling that's pleasant on the scalp. Fast shipping. OK customer service (once you get through...).

Cons: Expensive, difficult to obtain in Australia (not available in stores here - online only), auto-subscription was in tiny print (so that was an unpleasant surprise).

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 11 People Have Voted

Posted on May 11, 2019

Confident on my wedding day

By Katrina T., La Habra, CA, Verified Reviewer

I had learned about the brand from perusing the aisles at Ulta. For years I had been saddened and quietly struggling with hair loss and thinning. I already had thin hair (in terms of volume and density, not in terms of each individual hair’s thickness), so losing hair in my twenties was horrifying. Last year, my hair stylist mentioned the thinning. Like she verbally, in an honest but finesse way, pointed out the issue. It was so embarrassing yet so freeing at the same time. I wasn’t ready to spend the money, but I earmarked the experience for when I had the budget to spend. Then, in August, I got engaged. We decided on a 6-month engagement. My hair stylist prodded that it’s important to feel and look my best on my wedding day, and we would have enough time to get my hair looking it’s best if I started now. With wedding bills piling up anyway, I decided, “Why the heck not?”. I went for it with one of the starter kits that includes vitamins, a root spray, and shampoo conditioner. It worked fine but nothing magical with the thinning hair. I repurchased the pills in full size because my hair seemed to be growing longer, faster. My stylist suggested I use the Hair Regrowth Treatment for women - it's a precise spray for where you part your hair. She suggested this because the top of my head had most of the thinning. I used it as recommended (twice daily) and didn’t expect much. To my surprise, in just a few months I noticed all these baby hairs sprouting on the side I part my hair! And almost no fall out in the shower. My hair part used to be so visibly bare and it became lush like never before. Needless to say, I was so thankful to my stylist and over the moon with my hair on the wedding day. Thank you, Keranique!

Bottom Line: Yes, I would recommend this to a friend

Helpful Review? 14 People Have Voted
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