Tecovas Boots Review: Things to Consider Before You Buy

By Lydia Noyes
HighYa Staff
Published on: Apr 8, 2018

Tecovas is an Austin-based brand of handmade cowboy boots. The boots are advertised as “handmade, high-quality boots that don’t break the bank” on the company website.

At the time of writing, Tecovas doesn’t maintain a physical storefront and instead sells their shoes and luggage directly online. The company states that this keeps prices low (about half the price of traditional retail they claim) because you won’t need to pay middlemen for markups at the physical store.

In this way, Tecovas claims to manufacture and sell the “most comfortable, high-quality and honestly-priced cowboy boots on the market.” But are they really? Let’s look closer at the construction quality, pricing, and customer opinions of these boots to help you make an informed decision.

What Makes Tecovas Boots Stand Out?

According to the company website, Tecovas boots set themselves apart from the competition by providing unprecedented value, being handmade, and offering classic styles for customers to choose from.

Tecovas claims that their boots are twice the quality of other boots at their price point and half the price of similarly quality boots. Their strategy for keeping costs lower is cutting out the retailer and subsequent markups, ensuring that the cost savings are passed on to the customer.

The website also states that all Tecovas boots are handmade in León, Mexico in a traditional construction process that takes over 200 steps per shoe. Finally, the company strives to produce the boots in timeless styles that won’t go out of style when trends change.

How Did Tecovas Get Started?

The Tecovas website tells us that their brand is named after the Tecovas Formation in West Texas, a geographical feature in the Palo Duro Canyon.

Paul Hedrick, the company founder, grew tired of the inconvenience of shoe stores and spending almost $1,000 on quality cowboy boots. In 2014, he quit his job and began traveling the world to research ways to make and sell boots more affordably. After 16 months of research and numerous trips to Mexico, he sold his first pair of boots.

Today, Tecovas is headquartered in Austin Texas, though the company currently only operates online.

What Is the Pricing for Tecovas Boots?

At the time of writing, Tecovas boots ranged in price on the company website from between $195 and $455.

While the company previously maintained a showroom in Austin, the boots are currently only available from the brand’s online store. They proclaim that this makes them the first direct-to-consumer western brand. Orders can be placed online, and all questions should be directed through email to howdy@tecovas.com.

The brand states that all sizes and products listed on their website are available for immediate order, meaning that the vast majority of successful orders are shipped within one business day.

Selecting free shipping at checkout means most orders will arrive within 3-5 business days, and the company provides options to upgrade to Next Business Day or 2nd Business Day shipping as well.

The website also states that all orders are shipped with a free peel-off return label and instructions for issuing a return. If the label is lost for any reason, customers can email the company to receive a new one.

How Versatile Are Tecovas Boots?

Cowboy boots have historically been put to a variety of uses, from farm work to office fashion. Which category does Tecovas best fit in?

According to the company website, Tecovas boots are better suited to professional situations than working outdoors. Most models aren’t designed to withstand the elements or rugged outdoor use, meaning that they aren’t necessarily well-suited to riding a horse or mucking out a stall.

The company also makes it clear that Tecovas insoles aren’t designed to be removed from the shoe, meaning that some customers might find it difficult to wear them with an orthotic or special insert. To ease the process, the company suggests ordering boots a half size up to accommodate the extra room.

While it is possible to tear out the insole to accommodate larger inserts, the company notes that this will void their ability to be returned.

In summary, by shifting the shopping process online, Tevocas claims to offer an easier, more convenient shopping opportunity for cowboy boot fans. Does this fit reality? Let’s look closer at the reality of buying western boots today.

How to Buy Quality Cowboy Boots

In decades past, cowboy boots weren’t built for style; they were practical work boots designed to protect the feet of cowboys as they rode horses and herded cattle. Cowboy boots needed to be rugged to survive the realities of the frontier, and they were typically made of quality leather.

True West Magazine tells us that cowboy boots entered popular culture in the 1920s through a fascination with western life from radio shows and silent movies. Children and adults alike wanted to dress like their favorite western stars, and cowboy boots began to be marketed as much as a fashion accessory as a work shoe.

Today, cowboy boots cling to their novelty and stylish appeal. Most quality brands cost between $400 and $1,500 or more, depending on the leather quality and craftsmanship.

The Art of Manliness illustrates that buying boots is often a tricky process, as differences in brands, leather, and styling all affect their fit. For this reason, most customers have traditionally preferred to buy their boots in person so that they can try them on immediately and have greater control over the selection process since a pair of boots is often an investment.

Does Tecovas lose that experience for their customers by not allowing them to shop in person for their boots? Looking at customer reviews of the brand makes it easier to know for sure.

Customer Reviews of Tecovas Boots

What do customers think of Tecovas boots? The company website lists over a hundred reviews for almost every item in their product line, and the significant majority of these reviews are five stars.

Some of the commentary that stood out to us was that many customers thought the boots felt high end and that the leather was buttery to touch with clean and precise detail work.

Regarding fit, many reviewers mentioned that they had bought two or more pairs because they were so impressed with how well they fit their feet- “like a glove” according to some users. One reviewer noted that she had worn different brands of cowboy boots for 35 years and never found any shoes as comfortable for long-term wearing as her two pairs of Tecovas.

In fact, dozens of reviews that we read mentioned that customers felt like their boots were custom made for their feet because of how comfortable they were.

We found a few reviews off the Tecovas website too. Raquel, the blogger at Horses and Heels, published a review of Tecova boots where she stated that the price point of $200 for her pair was almost unheard of for a quality pair of boots. She also noted that the boots were comfortable enough for long walks.

What stood out to Raquel most about her boots was that they had a strong scent of new leather, and were buttery soft to the touch, which she took as a sign that they were top quality.

Tecovas would certainly agree with all this positive feedback, and they would say the difference in quality is in their careful manufacturing process.

About the Tecova Bootmaking Process

Tecovas’s website tells us that their boots are handmade in León, Mexico by third-generation artisans. The boots are constructed through traditional methods of western cowboy boots, including ¾ Goodyear welt construction, hand-laid decorative cording, hand-stitched quarters, and hand-hammered lemonwood pegs.

The boot soles are made from a traditional 100% leather midsole and corkbed filling to ensure that the boots will mold to your feet. The company also states that they carefully construct each boot lining “inside out” to hide potentially irritating seams.

Belts, luggage, and other accessories are handcrafted at a separate factory in León that the company website states is just down the road from their bootmaking production.

You can read more about the construction process on the company website.

Does the Tecovas boot construction process stand out from other brands? Not by location. A quick Google search shows us that there are numerous cowboy boot companies with production based in Leon, including Poppy Barley, Gavel Boots, Heritage Boots, and others.

According to Tecova’s website, León’s long history of shoemaking was a critical decider for anchoring their production in the city, and their shoemakers handcraft their shoes next to brands that charge two or three times as much for their boots.

Our research into other León-based brands challenged these claims a bit. From looking online, we found that Poppy Barley sells women’s fashion boots for about $550 and men’s shoes for $425, Gavel Boots sold cowboy boots for about $200, a price point that is often lower than Tecovas.

A less location-specific boot manufacturer like Boot Barn sells cowboy boots at a broader range of prices, from less than $80 to over $500.

On the other end of the spectrum is Heritage Boots, a León-based boot manufacturer that sells boots from $500 to as much as $1500. Like Tecovas, Heritage boots can only be bought online (or from the company’s Austin-based store).

What does this research tell us? For one, Tecovas is one of many boot manufacturing companies based in León. However, the pricing and overall quality of these boots can vary considerably. If Tecovas customer reviews are to be believed, the company is succeeding at satisfying their customers on both accounts.

Our Bottom Line: Should You Try Tecovas Boots?

While we didn’t try this brand for ourselves, our research into Tecovas painted a pretty clear picture of the brand. The company website makes it clear that Tecovas boots are designed to provide a direct-to-consumer option for top quality cowboy boots.

Customer reviews for the boots are overwhelmingly positive, and the company implements an easy return policy in case you aren’t completely satisfied with your purchase. However, the reviews we looked at on the company website seemed to indicate that only a small portion of customers end up returning their boots.

Those looking for a rugged work boot are likely to be disappointed with Tecovas, as the boots are designed more for walking and fashion than work. Nonetheless, reviewers consistently praised how well their boots held up after months of regular wear.

If you are looking for a pair of high-end cowboy boots that will last for longer than a season, then Tecovas boots might be a brand to begin your search.

Sign Up for HighYa Newsletter

Sign up for HighYa newsletter and get our best content delivered in your inbox as well as 3 free eBooks to help you save money and shop smarter. Enter your email below to get started!


Read 24 Tecovas Customer Reviews and Complaints

Write a Review
Average Consumer Rating: 4.0
Rating Snapshot:
5 star: 17 4 star: 0 3 star: 2 2 star: 1 1 star:  4
Bottom Line: 75% would recommend it to a friend
Showing 1-11 of 24
Sort reviews by:

  • Great customer service

    • San Antonio, TX,
    • Jun 20, 2019
    • Verified Reviewer

    I have purchased several pairs of boots and belts from Tecovas and must say the quality and fit are outstanding! But I am writing to express my pleasure at the customer service I received. A pull on a pair of boots I bought broke. I sent an email to the company to find out where to send them for repair. Within 24 hours I received a phone call from Tecovas explaining that this should have never happened, that they stand behind their products and that they were sending me a brand new pair of boots - and I could keep the ones with the broken pull.

    WOW, now that is Customer Service - a rare find in today's business world! THANK YOU so much for your Texas Hospitality Tecovas!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 4 out 4 people found this review helpful

    If you wear boots, you should wear these

    • Fl/Al,
    • Jun 10, 2019
    • Verified Reviewer

    I own a pair of Cartwrights and a pair of Johnnys. The Cartwrights were my first pair, had them about a week, wore them occasionally, fit great out of the box, very comfortable. A week later wore them to my daughter's wedding, danced all night, wanted to wear them to the beach the next morning! A year later when the Johnny was introduced, I got them, felt like old socks, comfy! A year goes by, I notice the seam on the sole separating, called Tecovas and asked if the would re-sole them, they say they don't offer that service. Two mornings later, I open my front door to let the dogs out and there is a box of new Johnny's on my front porch.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 3 out 3 people found this review helpful

    Great company, great boots

    • Minneapolis, MN,
    • May 27, 2019
    • Verified Reviewer

    I have bought many of these boots, The Johnny is my favorite and it’s my every-day work boot. I damaged the left boot when pushing a pallet jack with my left foot. I contacted customer service, they told me to take pictures and email them to them.

    I was told that the boot should have a different type of sole for what I was doing, but being the great folks that Texans are known to be, they sent me a new pair of Johnnys, totally free including freight. I will continue to buy their products and recommend them to anyone who is looking for high quality and great people to buy from.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 1 out 1 people found this review helpful

    Amazingly comfortable

    • Leeds, UT,
    • May 6, 2019
    • Verified Reviewer

    I just got my Cartwrights, I couldn't believe the comfort right out of the box. I've owned several pairs of cowboy boots trough the years, these right at the top, I ordered the angled heel, very classy and cowboy look.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 1 out 1 people found this review helpful

    Awesome boots!

    • Crofton, KY,
    • Apr 29, 2019
    • Verified Reviewer

    My wife gifted me a pair of Bourbon colored, Cartwright boots. She gave Tecovas my boot size and they arrived a few days later. The fit is superb and comfortable. I’m sold on this company!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 2 out 2 people found this review helpful

    The Earl

    • Virginia,
    • Apr 22, 2019
    • Verified Reviewer

    I just got my first pair of Tecovas over the weekend. I bought The Earl because I was looking for some daily boots that were not fancy. I am a Vet and received a 10% discount at checkout! I was able to break them in over the weekend and am wearing them at work today!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 6 out 10 people found this review helpful

    Where is my boot jack please

    • Traverse City, MI,
    • Apr 7, 2019
    • Verified Reviewer

    Tecovas, I assume that unless comments are patting you on the back, you don't want to hear them. I am getting tired of hearing how great you are when I cannot get a simple order. The soonest would be best. THANK YOU.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 3 out 3 people found this review helpful

    Wow!

    • Houston, TX,
    • Mar 14, 2019
    • Verified Reviewer

    Just got my Cartwright’s and they fit perfectly, and so comfortable! I immediately ordered a pair of Earls. Can’t wait! Ordered them on a Monday night and got them Thursday afternoon...free shipping!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 3 out 5 people found this review helpful

    Amazing, incredible, the best!

    • Beverly Hills, CA,
    • Mar 2, 2019
    • Verified Reviewer

    Having worn boots for most of my life as an adult my boots are generally custom made by a well-known boot maker. They range in price from $3,500.00 to $4,800.00 and I love them!

    I was cautious at first with the purchase, I have received both pairs and I am very impressed. Very comfortable and the fit and quality is impressive, for a few hundred dollars. All I can say is these are going to be my go-to for knocking around the ranch.

    Very Happy Customer!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 11 out 14 people found this review helpful

    Lucchese Boots are definitely superior

    • Oklahoma,
    • Feb 16, 2019
    • Verified Reviewer

    Lucchese Boots are definitely superior to Tecova boots. Absolutely nothing fits better than a Lucchese boot. The proven heel system conforms to your foot like a glove. For the price, Tecova is a great deal with a quality-made boot. I bought the Tecova caiman boot at half what it would cost to buy Lucchese Caiman. They are a well-made boot but nothing like the buttery soft Lucchese boots I have that always slip off with ease of a custom pair of leather gloves. So just know that if you want the very best that doesn’t pull a muscle trying to get them off at the end of your day, but Lucchese.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 14 out 17 people found this review helpful

    Would not recommend

    • Livingston, TX,
    • Feb 12, 2019
    • Verified Reviewer

    Boots looked great but started coming apart after wearing them outside. Great around the house but don't go outside. Sent company 3 emails with pictures of the sole separating from the boot. No response. Very disappointed. I will take them to a cobbler tomorrow to see if they can be repaired. These Nash lizard boots are 2 weeks old.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

Showing 1-11 of 24

Write a Review for Tecovas!

Share your experience to help others shop smarter & discover great products.

Write a Review