About Zoosk

Established in 2007 and based out of San Francisco, CA, Zoosk is an online dating service that helps millions of individuals find their most compatible matches based on similar interests, passions, goals, and more. A highly funded company that is backed by a variety of big-name ventures, Zoosk caters to all demographics, regardless of age and/or sexual orientation. While Zoosk is available internationally and in 25 different languages, the bulk of their services are primarily geared for a U.S.-based dating audience.

Zoosk Features

Getting started with Zoosk is fairly straightforward, and completely free. First, you’ll need to fill out your personal details (e.g. height, ethnicity, current relationship status, religion, educational level, etc.), and answer a few questions (e.g. favorite music/books/movies, your ideal dating experience, etc.). Then, after confirming your email address, you’ll be able to immediately start browsing profiles and pictures of other singles, as well as view additional information such as their interests, stories, relationship status, and more.

When searching for other singles, you can narrow results within a certain distance of your location, and can also filter by religion, body type, children, etc. One of the unique features about Zoosk is their “compatibility” feature, which works by listing your compatibility level with another single based on your answers to a certain set of questions, such as: “How important is physical appearance to you?” or “How important is it to keep your word?” You can change your answers to these questions in order to fine-tune the results, but only once every 24 hours.

Also, members can play the Zoosk Carousel game, which is where random individuals in your area are displayed, and you’re then given the opportunity to specify whether you’re interested in meeting with them. If so, you can notify them of your interest directly through the site, and will receive a confirmation should the other user be interested in meeting you. Once this occurs, the only way you’ll be able to view their contact information is to “unlock the Mutual Match” at a cost of 20 Zoosk coins, which we’ll discuss in more detail in the following section. On the other hand, if an individual plays the Carousel game and lands on your information, they can also send you a connection request.

Additional Zoosk features include the ability to send and receive “winks” and “flirts” to other individuals, to send virtual gifts, and to receive notifications every time someone views your profile. Perhaps the biggest benefit of using Zoosk is their Scientific Matchmaking Service (ZSMS), which is a patent-pending technology that evaluates compatibility between members. From our experience, the ZSMS is fairly effective, and works by learning your “yes” and “no” votes to better match you with other users.

Other minor Zoosk properties include the ability to gift Coins, a proprietary text and video messenger system that allows you to communicate directly with other members, as well as Facebook and mobile apps.

Zoosk Pricing, and What You Get for Your Money

As we mentioned at the beginning, joining Zoosk, starting a profile, and viewing other members’ profiles is completely free. However, any additional options are severely limited—so much so, that effectively using the site without paying money is next to impossible. With this said, almost every feature on the site uses Zoosk Coins as a form of currency, which can be purchased in bundles:

  • 180 Coins = $19.95
  • 480 Coins = $49.95
  • 1800 Coins = $99.95

In other words, the more Coins you purchase at one time, the more money you’ll save. Also, you’ll likely want to sign up for a subscription, which is required to make full use of Zoosk and connect to other users, including sending messages and winks, chatting with other members, seeing who’s viewed your profile, and fully capable ZSMS. Subscription pricing is as follows:

  • Month-to-month = $29.95 per month
  • Three months = $19.98 per month (one payment of $59.95)
  • Six months = $12.49 per month (one payment of $74.95)

In more specific terms, you’ll save 58% by signing up for the six-month plan, versus paying month-to-month for the same period of time.

Here are a few of the benefits you’ll gain access to after purchasing a Zoosk membership and/or Coins:

  1. The ability to send unlimited messages to other users, as well as to view the messages other users have sent to you. Without a membership, you can send one message to an individual, but will be required to purchase a membership in order to send additional messages.
  2. Without a subscription, once another user views your profile, you’ll be able to see their name, age, city, and one picture. However, in order to view their full profile and make a connection, you’ll need a subscription.
  3. After playing the Carousel game, you’ll need 20 Zoosk Coins in order to view the profiles of individuals who have viewed yours, as well as to make a connection with someone who wants to meet you.
  4. Using Zoosk Coins, you can boost your popularity to the point where your information appears at the top of the search panel, which will significantly increase the chances that others will view your profile.
  5. The ability to send virtual gifts.
  6. The opportunity to send messages in a Special Delivery format, which notifies the recipient that they have a special message from you.
  7. Message delivery confirmation, which also provides notification when the recipient reads your message.

Depending on your plan, you will automatically be billed unless you cancel in advance. It’s also important to note that Zoosk will refund your money only if you cancel your subscription with three days of making your purchase. Otherwise, you will lose the ability to get your money back.

Is Zoosk a Scam?

Zoosk is a big, reputable company, and is backed by numerous major venture capital firms. However, it’s strategically designed so that users will willingly choose to pay more and more money in order to capitalize on its full set of features. Here’s why:

If you’re a guy (just for the sake of conversation), and an attractive, young blonde woman based in Beverly Hills sends you a flirt, direct message, or even just views your profile, you’ll be instantly mesmerized. As a result, you’ll likely want to see her full profile, connect with her and engage in conversation, and see where it leads. But in order to satisfy these desires, you’ll have to purchase Coins or a subscription. From a stark business perspective, the Zoosk dating service would not be as effective if they didn’t allow users to first become “hooked” on the free service, and then want to pay more money to fulfill their emotions.

But here’s where the red flags are raised: Remember the beautiful blonde from Beverly Hills? Well, there have been numerous complaints that “overly-attractive” model-like women have contacted users under false pretenses, which were only discovered after users spent money to contact them. There have even been some accusations that some of these fake accounts belonged to Zoosk staff, though there is no evidence of this.

After signing up for the service, you’ll almost certainly be approached with “traditional” scamming methods, such as another user requesting money to get back to the U.S. after being stranded abroad. In fact, we experienced this within only a couple hours after signing up for an “undercover” Zoosk account. In addition, you may also run across several accounts that are really just fronts for adult services providers. So while Zoosk itself is not a scam, there are plenty of individuals out there willing to take your money if you’re not careful.

If you decide to sign up with Zoosk, we recommend that you take caution, and not be too hasty in giving out personal information such as email addresses and phone numbers. If you’ve sent a couple messages and/or chatted with someone on a few occasions, and they’re also taking their time, this is usually a good indication that they’re legitimately searching for someone, just like you are.

See also: Watch Out for These 6 Red Flags When Dating Online

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Read 61 Zoosk Customer Reviews and Complaints

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Average Consumer Rating: 1.3
Rating Snapshot:
5 star: 1 4 star: 2 3 star: 1 2 star: 7 1 star:  50
Bottom Line: 7% would recommend it to a friend
Showing 1-11 of 61
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  • 24 out 29 people found this review helpful

    It is a scam, you are cheated out of money.

    • Mississippi,
    • Aug 7, 2015

    The system is a scam, you will inadvertently buy coins and get tricked into auto renewing. It is very easy to sign up. However, almost impossible to get off the subscription. This should be illegal.

    Bottom Line: No, I would not recommend this to a friend

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  • 24 out 25 people found this review helpful

    Horrible Site

    • U.S.A.,
    • Jan 6, 2014

    I would NOT recommend this site to anyone for the following reasons:

    1. The site uses your profile and makes it appear that you have been repeatedly viewing other members when you have not even seen their profile. It makes you look like a stalker.

    2. This site will not allow you to post any picture unless it is yet another ridiculous selfie. They delete any other photo you post, without your authorization, even if it is an appropriate, funny picture that you want to share. On your own profile, you should be entitled to share any (non flagrant) picture that you think represents you.

    3. The search radius does not function correctly. You may search within 100 miles of your location and results from 500+ miles away will appear.

    4. The subscriber messenger service is very unsophisticated. You can only view the first several words you type, then have to highlight and scroll back if you want to recheck what you typed. (For non-subscribers, you have to pay to message) 5. Finally, you have to pay coins to view "mutual matches." You either have to buy these or "earn" them by agreeing that you want to meet a certain number of people.

    Bottom Line: No, I would not recommend this to a friend

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  • 15 out 15 people found this review helpful

    If you subscribe to this, you will HATE IT.

    • West Palm Beach ,
    • Aug 9, 2014

    If you spend your money here, you will lose.

    Bottom Line: No, I would not recommend this to a friend

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  • 15 out 16 people found this review helpful

    Do Not Sign Up!

    • Utah,
    • Nov 14, 2014

    If you message some users, you'll automatically be sent a automated message from them. Tinder is a better app then this and its free! It actually costs $25 to activate and then $75 for 6 months, ouch.... I would never pay for this pay again... (I'd like to think).

    Bottom Line: No, I would not recommend this to a friend

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  • 14 out 14 people found this review helpful

    This site is a scam

    • London,
    • Jan 31, 2015

    I hate it. You pay, but cant view or speak to people unless you buy coins, despite paying a huge subscription. I canceled the next day but can't contact anyone physically for a refund.

    SCAM!

    Bottom Line: No, I would not recommend this to a friend

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  • 18 out 18 people found this review helpful

    Zoosk is nothing but about your money

    • Harrisonburg, VA,
    • Jul 18, 2015

    Stay away unless you want to keep spending all your money because that's all this site is about. First you have to subscribe to even see who you like then you can't talk to them until you spend more money. I should have taken my money and bought something because you will never meet anyone on this site. It's funny because the first chat you get, they all ask same thing. Then you reply and it costs you to see what they say. I think it's a big rip off. Please save your money and don't join this website.

    Bottom Line: No, I would not recommend this to a friend

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  • 19 out 19 people found this review helpful

    Boost coins are a total rip off

    • South Sioux City, Nebraska,
    • Aug 12, 2015
    • Verified Reviewer

    I purchased 19.99 worth of boost coins, having no idea what I would need them for. It has immediately taken money from my checking account. After Zoosk had my money I was then offered the chance to use the coins. I had been sending messages and chats as I am a member. But as soon as I got boost coins, to send a message costs me an average of 30 coins per search and message. Never lost 20.00 that fast. 4 messages and 20.00 was gone. Zero responses. So for now I think most of their ads are staged females with auto responses to make it look like a message. I've never had a legit response and no way I will spend another dime on this site.

    Bottom Line: No, I would not recommend this to a friend

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  • 10 out 11 people found this review helpful

    Rip-off

    • North Berwick, Scotland,
    • Oct 21, 2015

    This site is a rip-off. They encourage you to join and then ask for further payment for 'coins'. You receive messages from Zoosk stating this person wants to meet you but you must pay in 'coins' to find out who! Unbelievable and I do not know how the authorities have allowed Zoosk to get away with it.

    Bottom Line: No, I would not recommend this to a friend

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  • 19 out 21 people found this review helpful

    They're all fake.

    • Austin, Texas,
    • Dec 5, 2015

    I sent a message to over 60 real people just to see if I get a reply and I didn't. I am a good looking guy and I even started targeting very ugly people which would probably do anything to have a date with me, and still nothing. This is fake.

    Bottom Line: No, I would not recommend this to a friend

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  • 14 out 14 people found this review helpful

    Scam

    • Dec 22, 2015

    Don't bother. It's a total scam.

    Bottom Line: No, I would not recommend this to a friend

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  • 15 out 15 people found this review helpful

    Zoosk is a scam website.

    • West Palm Beach,
    • Jan 8, 2016

    Zoosk is a scam site, when you open an account there, after a few hours of a day they close the account and never refund you and if you try to contact them, they fail to respond. Be very careful and I advise you look for another dating site and do not patronize Zoosk.

    Bottom Line: No, I would not recommend this to a friend

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Showing 1-11 of 61

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