Stitch Fix Review: Is It Worth It?

By Lydia Noyes
HighYa Staff
Updated on: Dec 26, 2019

Shopping for new clothing can be tedious, especially if you don’t have a clear sense of what you’re looking for.

Stitch Fix promises to deliver “personal style for everybody” through customized selections based on your online quiz results and notes you leave for a personal stylist. The company promises to give shoppers five hand-selected articles of clothing and/or accessories tailored to your size and style.

You get the comfort and convenience of trying each item on at home and can then send back any that don’t you don’t love. Plan to pay for only what you keep, and the company will credit your $20 styling fee to the purchase.

In this way, Stitch Fix is striving to make shopping easier for anyone who doesn’t have the time or inclination to frequent traditional retailers, and for those who want to get out of a fashion rut and experiment with outfits they might not otherwise pick out.

For these kinds of shoppers, Stitch Fix has a definite appeal. Does it deliver on its promises? Here, we’ll discuss how Stitch Fix works, what you can expect to spend, and what previous shoppers think of the service.

  • $20 styling fee can be applied to purchases
  • You can leave feedback with your style guide and request specific styles
  • Free shipping and returns
  • Hundreds of brands represented
  • Save 25% if you keep your full order
  • Some customers found the prices too high
  • You have just three days to try out the clothes before committing
  • It’s not possible to preview your order before it ships
  • $20 styling fee won’t rollover

How Does a Stitch Fix Delivery Work?

The Stitch Fix signup process begins with a short online quiz. You’ll browse through a variety of outfits and select the ones that match your style.

Then you’ll share whether you are interested in specific types of clothing such as business, formal, casual, and date night. There are also prompts to share your accessory preferences.

Next, you will specify your clothing sizes, share your favorite clothing brands, and note whether there are any colors or styles that you would never wear. Finally, you can share any specifics that you want your stylist to know.

Pregnant women can opt for maternity clothing as well.

Once signed up, you can schedule a clothing delivery for any point. You can make a one-time purchase or choose the frequency of these deliveries from every two weeks to once every three months.

A Stitch Fix stylist will review your profile and ship your first order of five pieces. It’s possible to leave notes to your stylist (you will work with the same one for every order) about any specific items that you want.

The company won’t guarantee that you will receive these exact pieces, so it’s best to specify your requests to a particular category, such as a blue button-down shirt.

All Stitch Fix deliveries include a $20 styling fee. If you keep any clothes, that fee is credited towards the purchase, but it’s not refundable if you return each item you receive. In addition, the styling fee does not roll over for future orders.

This often makes it in your best financial interest to keep at least one article in every delivery, even if you might not have chosen it otherwise.

Upon delivery, you have three days to decide if you want to keep anything. Once decided, you can specify online which items you are keeping and returning, and then you need to send the rejects back to Stitch Fix in the included pre-paid envelope. If you keep everything in your order, the total order gets a 25% discount.

You can then leave feedback on the clothes to help your stylist improve their selection for the next order.

It’s possible to complete this whole process online or through the Stitch Fix app for Apple (an Android app is in the works).

Any automatic delivery membership can be paused or canceled without penalty through your online account. Reach out to customer service for further details through the company support page or

About Stitch Fix Clothing

Stitch Fix claims to work with more than 250 women’s, 30 men’s, and 45 kids clothing brands and clothing labels. A large percentage of these are up-and-coming, meaning that you might not have heard of them before you get your clothes.

The company also offers clothing created and developed in-house with vendor partners. These pieces are exclusively Stitch Fix offerings.

Common women’s brands include Kut From The Kloth, Eloquii, Joie, Gorjana, and Citizens for Humanity.

Men’s options range from Ben Sherman to Original Penguin, Scotch & Soda, 7 For All Mankind, Mavi or Converse.

The company carries women’s sizes 0-24W and XS-3X, men’s sizes XS-3XL, and kids sizes 2T-14.

Many Stitch Fix pieces are dry clean only, so you should specify on your style notes whether you want to exclude those items.


Beyond the items selected for you by your Stitch Fix stylist, it’s also possible to add extra items to your order, including socks, undergarments, and other items available on a limited basis.

You can select your preferred extras through your account before an order is shipped, and they will arrive in the same box as your regular delivery.

Like the other items in your delivery, Extras can be returned without cost, and your $20 styling fee can be applied to them.

What Does Stitch Fix Clothing Cost?

The amount you pay for Stitch Fix clothing depends on a lot of variables, including your preferred brands, price limit, clothing style, and whether you keep all the items in your order.

Individual pieces on the site range in price from $25 to $600, with an average cost of $55 per article ($275 per order). Kid’s clothing starts at $10.

Some of the listed prices for individual items include the following:

  • Women’s ruffled top: $64
  • Women’s dress: $88
  • Women’s sweater: $44
  • Women’s jeans: 58
  • Women’s scarf: $38
  • Women’s winter coat: $98
  • Men’s jeans: $68
  • Men’s shoes: $74
  • Men’s jacket: $59
  • Men’s sweatshirt: $40
  • Men’s belt: $38
  • Men’s button-down: $48

Some clothing options will cost more, including $300 jackets, $250 purses, and $150 pairs of pants.

Analysis of Customer Reviews of Stitch Fix

More than 30 Stich Fix customers have left reviews on HighYa, and they average 2.5 stars. The brand earned a two-star rating on Consumer Affairs after close to 50 reviews, and three stars after almost 250 reviews on MySubscriptionAddiction. Here’s a summary of what customers shared:

Most Clothes Are Winners for Some Subscribers

A large number of Stitch Fix reviewers wrote that they love this service. Many signed up with low expectations and were surprised by how many items they wanted to keep from each order.

Lots of reviewers found the clothing to be unique compared to what they could find in stores, and that the clothing was a good value for the quality.

One thing we noticed repeatedly was that while reviewers often received clothing they would never have picked out for themselves, they were surprised by how much they loved it.

Poor Customer Service

Many Stitch Fix reviewers complained of poor customer service. Some struggled with the return process or never got reimbursed for the clothing that they sent back. A few wrote that they were billed for items that they never received.

These reviewers wrote that they struggled to get in touch with Stitch Fix’s support team and that they couldn’t find ways to contact the company directly by phone, even though they repeatedly asked for a number.

Note: Stitch Fix’s support page lets you share your phone number and then promises to call you within an hour.

Stylist Notes Aren’t Always Personalized

Though many reviewers wrote that they appreciated the comments they received from Stitch Fix stylist, others wrote that the remarks were generic and even able to be found word-for-word on the company website.

They felt upset that they felt like they were paying a premium for professional style help but weren’t receiving any personalized feedback.

Appreciated the Help from Stylists

Numerous Stitch Fix reviewers praised the help they received from their stylist. Some wrote that they received pants that fit better than anything else they owned.

In one instance, a reviewer requested early fall clothing that was appropriate for visiting their child at university, and their stylist sent them a stylish outfit that was coordinated with the school’s colors.

Too Expensive for the Quality

Not all Stitch Fix shoppers were happy with their clothing selections. Some wrote that the clothing’s quality matched what they could find at local retailers for a fraction of the price.

Many wrote that the full cost of the items sent to them was well over $400, even when they requested the lowest cost items.

Key Takeaways

Stitch Fix users seem to have polarizing experiences with this curated clothing company.

Some loved their experience with their stylist and ended up with clothes they would never have found otherwise. Others thought the clothing was too expensive and not customized enough to be worth it.

Stitch Fix vs. Trunk Club and Gwynnie Bee

There are multiple clothing style services available that tailor to a variety of tastes and specifications. Two alternatives to Stitch Fix include Trunk Club and Gwynnie Bee. The following chart compares the three.

Stitch Fix Trunk Club Gwynnie Bee
Best For Anyone looking for style help and streamlined shopping Premium men’s and women’s clothing Women who want to rent gently used clothing (Tailored towards plus size)
Cost Per Order $20 styling fee $25 styling fee (waived for Nordstrom cardmembers) Price depends on the number of rentals you sign up for. (Ranges from $49 for one item to $199 for ten items).
Preview Items Before Delivery? No Yes, possible to reject any selections up to 48 hours before shipment Yes, subscribers choose the items they want to receive
Time You Can Keep Your Order 3 days 5 days As long as your membership is active
Items Per Order 5 6-10 items 1-10
Average Cost Per Item $55 Clothing ranges from $40-$300, professional options start at $200 Most items sold for the listed retail price from the brand
Subscription Required? No No Yes
Main Supplier Hundreds of affiliated brands, including in-house suppliers Nordstrom 12+ brands
Average Review on HighYa 2.5 (32 reviews) 1.7 (3 reviews) 3.9 (222 reviews)

Each of these brands has a different strategy and target audience. The Trunk Club (previously offered only for men) is the most high-end, as you can expect to $200 or more per item for work-appropriate attire.

At this higher price point, Trunk Club offers more control over the selection process, as you can veto an item that isn’t your preference. Likewise, the styling fee is waived for Nordstrom members, making it a cost-effective way to have clothing shipped directly to you.

Gwynnie Bee differs from these other two companies as it operates as a rental model. This means you pay a flat rate every month for a set number of articles of clothing that you can rent at a time.

Each pre-washed item comes with a pre-paid shipping bag, so you can return it whenever you want something new. If desired, you can also choose to purchase any clothes you are renting.

This makes Gwynnie Bee a unique option for anyone looking to try out lots of styles without committing to any clothing long-term. However, the plan might get expensive if you are continually purchasing items that you first paid to rent.

You also need to be aware that the company may bill you if you return an item in worse condition than you received it.

Key Takeaways

Stitch Fix is a relatively budget-friendly clothing style service for anyone looking to save time on shopping or get out of their fashion rut. If you’re looking for higher-end options or would prefer to rent clothing without purchasing it, there are better options available.

The Bottom Line

Stitch Fix offers a quick way to receive a curated collection of clothing at home. You can share as much or as little information about your style preferences as you like, and the company will send you clothing shipments as frequently as you wish.

As the company incentives purchasing your entire order with a 25% discount, this service makes sense for anyone looking for a major wardrobe overhaul or who needs some fashion guidance.

If you’re only looking to purchase a few statement pieces, you might do better shopping for yourself and getting precisely what you want.

It’s also smart to keep in mind that your first order isn’t likely to be perfect. Your stylist won’t have a clear sense of your preferences until you’ve shared some feedback on what you liked and didn’t like about their selections. The longer you order from Stitch Fix, the more likely each subsequent order will match your preferences.

For the best chance of success with Stitch Fix, be as specific as possible about what you want. Some customers recommend creating a Pinterest board for your favorite looks that you share with your style guide.

However, if you’re going through this much effort, you might find it a better use of your time to head to the store yourself and try on some clothes there. That way you can ensure you only buy what you know you’ll love.

Customer Reviews

Start your review of Stitch Fix:
  • 33 Customer Reviews
  • 33% Recommend This Company
2.5 out of 5
5 star: 27% 4 star: 3% 3 star: 3% 2 star: 21% 1 star: 45%

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We have a zero-tolerance policy for fake reviews, and companies cannot control or alter any reviews at any time.

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  • Unsatisfied customer

    • By Tim Shriver,
    • Washington DC,
    • Dec 27, 2017
    • Verified Reviewer
    Overall Experience:

    I liked the clothes, but I found that several items in each fix were more expensive than my set price ranges, making each fix very expensive. When I brought this up with Stitch Fix, they said that their stylists are encouraged to include a "splurge" item (which means their business model is designed to push you to buy things over your stated limits).

    I received my latest fix, and because I was traveling, I was not able to pick up my fix for several days. In my fix, there was a ridiculously overpriced item I found for 68% cheaper online. When I complained, Stitch Fix said they would price match if I sent them the information, which I promptly did. Then, after THEY offered to price match, they denied me because it was more than 7 days since the box was delivered.

    I would have actually liked to continue receiving fixes, but after this experience, I decided to cancel my subscription. I felt like they only wanted to wring as much money out of me as they could, instead of providing quality consistent service over time, so they lost this client. And I recommend that you not subscribe unless you really don't mind being turned upside down and shaken until all your money falls out of your pockets.

    Bottom Line: No, I would not recommend this to a friend

  • Exciting, but expensive for low quality

    • By Andrea,
    • Los Angeles, California,
    • Feb 24, 2016
    • Verified Reviewer
    Overall Experience:

    I've tried a few fixes, but they never seem to get the size right. Everything tends to be boxy (probably with the goal of fitting the most people). I recently created a Pinterest board just for Stitch Fix reference, and waited with eager anticipation. It is exciting receiving a box, but that's always where the excitement ends.

    For my most recent fix, with an updated profile, Pinterest board, and detailed message, the five items could have been for anybody, and were so bad that I gave up my $20 and returned EVERYTHING! Nothing matched my height, which I've mentioned countless times to them (36" inseam). The price was WAY too high for the low quality of most of the items, and even if I "discounted" items with the $20 I already spent, I wouldn't buy them for the $20-off price. That is BAD.

    I received stretchy pink yoga pants (way too short on me), that were $98. Who pays $98 for yoga pants? A white, completely see-through peplum top, a cheap-looking pink necklace that was $38 (I wouldn't have paid $5 for it in the store), a pretty green dress that was again too short and low quality (I would have paid $20 for it, not $70), and a boxy cardigan that hung on me, with no shape whatsoever. I love cool colors, and nearly everything on my Pinterest board is navy, yet I was given all this pink and white stuff, none of which fits, all of which is WAY overpriced. Very disappointed.

    Bottom Line: No, I would not recommend this to a friend

  • I feel like I was scammed...

    Overall Experience:

    I would like to start off, that they did not ask for my measurements. This should have been my first tip off, that the items they sent might not fit well. I consider myself a medium or size 8, but with the way women's clothes are sized these day, I might as well say I am a size orange banana. All of the clothes I received were VERY large on me. Although I indicated my style, and even created an entire Pinterest page with outfits that I would wear, the clothes were far from my fashion comfort zone.

    One item I received was literally the ugliest shirt I have ever seen in my life. I really wanted this to work, I hate shopping and it seemed like a dream come true. I even considered giving them a second shot to get it right, but so far I ended paying $20 to receive ugly clothes that didn't fit me and an extra errand I really didn't have the time to run. So I say, fool me once Stitch Fix, shame on you. I won't let you fool me twice, you time wasting scammers.

    Bottom Line: No, I would not recommend this to a friend

  • Great service

    • By Wendy S.,
    • Austin, TX,
    • Aug 30, 2018
    • Verified Reviewer
    Overall Experience:

    I read through these reviews and others before deciding to post my own. Some of the complaints and reasons for giving low scores are ridiculous. It seems like people think their fix should be free (shipping included!) if they don’t want to buy anything, how would that work for a business?

    Price complaints - if you don’t want to spend more than $12 on a shirt, stick to Walmart. This isn’t for you. They use algorithms and data because that’s smart, but yes, your stylist is a human. No, they’re not buying $5 shirts from TJ Maxx and selling them to you for $60. Stitch Fix isn’t perfect, but you need to be the right fit for this service.

    A lot of the 1-star reviews are from people who never had the budget to use this service and weren’t going to have a good experience. I’ve had fixes where I kept everything, others where I kept nothing. That’s the gamble you take, but the more I’ve ordered, the more personalized they’ve felt. I’ve kept every item from my last two fixes, but I also had that ability within my budget. I didn’t expect to get five items for $40, so my expectations were realistic.

    Bottom Line: Yes, I would recommend this to a friend

  • Disappointed Customer

    • By Laurissa,
    • Indiana,
    • Jun 12, 2015
    Overall Experience:

    I heard about Stitch Fix and thought I would give it a try. I answered all the questions for my profile and waited for my first fix. When it arrived, I was underwhelmed. None of the pieces I received matched my style at all. I sent an email that I was overall disappointed, and they offered to extend my styling fee of $20 as a credit if I tried the service again.

    Thinking that I should add more detail to my profile, I went back in to my profile page. I made sure if was as accurate as I could get it AND added a link to my Pinterest page of clothing styles I like.

    My 2nd fix arrived a day ago. Again I was disappointed. I don't think the stylist who arranged my package looked at my profile or my Pinterest page. I didn't expect to like everything in the box, but I did expect to like and want to purchase one item. For example, I have about 6-7 scarves pinned on my page (I love accessory scarves) and I never received one in either package.

    If you want to try this service, just make sure you are ok with losing $20 with each fix.

    Bottom Line: No, I would not recommend this to a friend

  • Very dishonest company

    • By Brenda York,
    • Buchanan, MI,
    • Nov 9, 2017
    • Verified Reviewer
    Overall Experience:

    I have tried to get refunded for two bags of clothes I sent back. I wasn’t receiving the items that I clearly described in my notes to my stylist. I even had a Pinterest board full of clothing ideas and none of them were that close.

    But because I had events I had to go to and I was limited on my shopping time, I kept some of them. The things I returned I have not received credit for all of them. I even left notes in the bags on the kinds of things I wanted.

    To communicate with customer service and speak to someone is virtually non-existent. I have asked several times for a phone call and have not ever received one

    Please do not use this company; you will be sorry.

    Bottom Line: No, I would not recommend this to a friend

  • It's a scam

    • By Carly,
    • Everett, WA,
    • Sep 5, 2015
    Overall Experience:

    I was so excited to try this service! It sounded so perfect, I should have known it was too good to be true. Stitch Fix is a scam, and after doing some sleuthing online I discovered others have found this out too. I became suspicious after I received three nearly identical boxes in a row, all full of pieces I either told them didn't fit or that I didn't like. What a disappointment and waste of money!

    Bottom Line: No, I would not recommend this to a friend

  • Cheap quality and not worth the money

    • By Lisa,
    • Nashville, TN,
    • Apr 19, 2016
    • Verified Reviewer
    Overall Experience:

    I just received my fourth box from Stitch Fix and canceled my subscription today. Everything they send is usually from the Macy's or Nordstrom's Rack and if you do a quick online search, you can find the exact same items for less than half of what Stitch Fix charges you. In this last fix I received, there was a Collective Concepts dress that I loved but wasn't willing to pay $88 for. I went on eBay and found the exact same dress, same brand, brand new with tags for $19.99. Same thing with jeans and a jacket they sent. Their jewelry is cheap boutique junk that they sell for close to a 70% markup and despite my detailed descriptions of what I like, nothing I've received has been anything close to my style. I am not a fan. Take yourself to the mall and shop at Nordstrom's or online, you'll find the exact same stuff for way cheaper. And don't get charged a $20 styling fee every time they ship something.

    Bottom Line: No, I would not recommend this to a friend

  • All garbage clothes, wrong sizes

    • By Ces,
    • New York City, NY,
    • Mar 22, 2017
    • Verified Reviewer
    Overall Experience:

    Don't waste your time. Clothes are all garbage and highly marked up. Plus I spent one and a half hours filling out a style profile only for them to completely disregard it and send me what they want. I am getting my styling refund back since this is a joke.

    Bottom Line: No, I would not recommend this to a friend

  • Nordstrom prices, Dollar Store quality

    • By HonnyBrown,
    • Washington, DC,
    • Oct 14, 2017
    • Verified Reviewer
    Overall Experience:

    I was very excited to receive my first "fix." I opened the box and was more than disappointed. The stylist ignored every single thing that I said. I said I wanted corporate-classic, and I got weekend-dumpster. I kept the jewelry so I would not be out $20. I also kept a pair of slacks because I did not have that color. The following "fixes" were more of the same. I finally canceled.

    Fast forward 6 months, the hem fell out of the pants, and one of the necklaces is turning green. It's not worth the price or the convenience.

    Bottom Line: No, I would not recommend this to a friend

  • A sad Stitch Fix review

    • By Sarah,
    • Monterey, CA,
    • Dec 5, 2017
    • Verified Reviewer
    Overall Experience:

    Ok. I tried two fixes from Stitch Fix, and I, unfortunately, had to stop my subscription. I know only two fixes isn't really a good gauge on if I liked it or not, but I wasn't going to keep items only to keep my styling fee. A few reasons why I didn't like Stitch Fix:

    My stylist really did not listen to me or the things I posted on Pinterest for them to follow.

    My stylist also tended to lean on the more expensive side of my budget, which was also a bummer. Not that I am not willing to pay that much, but it was just that the quality of the item was not worth the cost. Which leads me to my next point.

    The quality of the items was subpar. For the same price, I can go to a nearby North Face or Patagonia and get the same item with a MUCH better quality. Maybe it's the downside to not going to the store yourself.

    The fit of each item in the two fixes that I had was absolutely awful, and most of them looked like items I would only wear around the house or items that my grandma would only wear. Not the stylist's fault, but if I wanted oversized, bulky items, I would say so, but I didn't.

    A bummer that I didn't read more reviews.

    Bottom Line: No, I would not recommend this to a friend

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