About Zoosk

Established in 2007 and based out of San Francisco, CA, Zoosk is an online dating service that helps millions of individuals find their most compatible matches based on similar interests, passions, goals, and more. A highly funded company that is backed by a variety of big-name ventures, Zoosk caters to all demographics, regardless of age and/or sexual orientation. While Zoosk is available internationally and in 25 different languages, the bulk of their services are primarily geared for a U.S.-based dating audience.

Zoosk Features

Getting started with Zoosk is fairly straightforward, and completely free. First, you’ll need to fill out your personal details (e.g. height, ethnicity, current relationship status, religion, educational level, etc.), and answer a few questions (e.g. favorite music/books/movies, your ideal dating experience, etc.). Then, after confirming your email address, you’ll be able to immediately start browsing profiles and pictures of other singles, as well as view additional information such as their interests, stories, relationship status, and more.

When searching for other singles, you can narrow results within a certain distance of your location, and can also filter by religion, body type, children, etc. One of the unique features about Zoosk is their “compatibility” feature, which works by listing your compatibility level with another single based on your answers to a certain set of questions, such as: “How important is physical appearance to you?” or “How important is it to keep your word?” You can change your answers to these questions in order to fine-tune the results, but only once every 24 hours.

Also, members can play the Zoosk Carousel game, which is where random individuals in your area are displayed, and you’re then given the opportunity to specify whether you’re interested in meeting with them. If so, you can notify them of your interest directly through the site, and will receive a confirmation should the other user be interested in meeting you. Once this occurs, the only way you’ll be able to view their contact information is to “unlock the Mutual Match” at a cost of 20 Zoosk coins, which we’ll discuss in more detail in the following section. On the other hand, if an individual plays the Carousel game and lands on your information, they can also send you a connection request.

Additional Zoosk features include the ability to send and receive “winks” and “flirts” to other individuals, to send virtual gifts, and to receive notifications every time someone views your profile. Perhaps the biggest benefit of using Zoosk is their Scientific Matchmaking Service (ZSMS), which is a patent-pending technology that evaluates compatibility between members. From our experience, the ZSMS is fairly effective, and works by learning your “yes” and “no” votes to better match you with other users.

Other minor Zoosk properties include the ability to gift Coins, a proprietary text and video messenger system that allows you to communicate directly with other members, as well as Facebook and mobile apps.

Zoosk Pricing, and What You Get for Your Money

As we mentioned at the beginning, joining Zoosk, starting a profile, and viewing other members’ profiles is completely free. However, any additional options are severely limited—so much so, that effectively using the site without paying money is next to impossible. With this said, almost every feature on the site uses Zoosk Coins as a form of currency, which can be purchased in bundles:

  • 180 Coins = $19.95
  • 480 Coins = $49.95
  • 1800 Coins = $99.95

In other words, the more Coins you purchase at one time, the more money you’ll save. Also, you’ll likely want to sign up for a subscription, which is required to make full use of Zoosk and connect to other users, including sending messages and winks, chatting with other members, seeing who’s viewed your profile, and fully capable ZSMS. Subscription pricing is as follows:

  • Month-to-month = $29.95 per month
  • Three months = $19.98 per month (one payment of $59.95)
  • Six months = $12.49 per month (one payment of $74.95)

In more specific terms, you’ll save 58% by signing up for the six-month plan, versus paying month-to-month for the same period of time.

Here are a few of the benefits you’ll gain access to after purchasing a Zoosk membership and/or Coins:

  1. The ability to send unlimited messages to other users, as well as to view the messages other users have sent to you. Without a membership, you can send one message to an individual, but will be required to purchase a membership in order to send additional messages.
  2. Without a subscription, once another user views your profile, you’ll be able to see their name, age, city, and one picture. However, in order to view their full profile and make a connection, you’ll need a subscription.
  3. After playing the Carousel game, you’ll need 20 Zoosk Coins in order to view the profiles of individuals who have viewed yours, as well as to make a connection with someone who wants to meet you.
  4. Using Zoosk Coins, you can boost your popularity to the point where your information appears at the top of the search panel, which will significantly increase the chances that others will view your profile.
  5. The ability to send virtual gifts.
  6. The opportunity to send messages in a Special Delivery format, which notifies the recipient that they have a special message from you.
  7. Message delivery confirmation, which also provides notification when the recipient reads your message.

Depending on your plan, you will automatically be billed unless you cancel in advance. It’s also important to note that Zoosk will refund your money only if you cancel your subscription with three days of making your purchase. Otherwise, you will lose the ability to get your money back.

Is Zoosk a Scam?

Zoosk is a big, reputable company, and is backed by numerous major venture capital firms. However, it’s strategically designed so that users will willingly choose to pay more and more money in order to capitalize on its full set of features. Here’s why:

If you’re a guy (just for the sake of conversation), and an attractive, young blonde woman based in Beverly Hills sends you a flirt, direct message, or even just views your profile, you’ll be instantly mesmerized. As a result, you’ll likely want to see her full profile, connect with her and engage in conversation, and see where it leads. But in order to satisfy these desires, you’ll have to purchase Coins or a subscription. From a stark business perspective, the Zoosk dating service would not be as effective if they didn’t allow users to first become “hooked” on the free service, and then want to pay more money to fulfill their emotions.

But here’s where the red flags are raised: Remember the beautiful blonde from Beverly Hills? Well, there have been numerous complaints that “overly-attractive” model-like women have contacted users under false pretenses, which were only discovered after users spent money to contact them. There have even been some accusations that some of these fake accounts belonged to Zoosk staff, though there is no evidence of this.

After signing up for the service, you’ll almost certainly be approached with “traditional” scamming methods, such as another user requesting money to get back to the U.S. after being stranded abroad. In fact, we experienced this within only a couple hours after signing up for an “undercover” Zoosk account. In addition, you may also run across several accounts that are really just fronts for adult services providers. So while Zoosk itself is not a scam, there are plenty of individuals out there willing to take your money if you’re not careful.

If you decide to sign up with Zoosk, we recommend that you take caution, and not be too hasty in giving out personal information such as email addresses and phone numbers. If you’ve sent a couple messages and/or chatted with someone on a few occasions, and they’re also taking their time, this is usually a good indication that they’re legitimately searching for someone, just like you are.

See also: Watch Out for These 6 Red Flags When Dating Online

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51 Consumer Reviews for Zoosk

Average Consumer Rating: 1.4
Rating Snapshot:
5 star: 1 4 star: 2 3 star: 1 2 star: 6 1 star:  41
Bottom Line: 8% would recommend it to a friend
Showing 1-11 of 51
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  • 4 out 4 people found this review helpful

    Don't join

    • New Jersey,
    • May 27, 2018
    • Verified Reviewer

    Don't spend your money. It is a scam. They send emails making it seem like there are messages and then when you join it turns out that the messages aren't real. Then when you contact customer service not even a day later, they won't refund the fee. Even their responses sound fake. This was like throwing $30 in the garbage.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    Scam

    • Knoxville, TN,
    • May 25, 2018
    • Verified Reviewer

    I signed up for one month of membership and knew full well if I did not cancel the subscription that it would automatically renew. Before the month was up, I canceled the subscription. Then I got charged again. I anceled it again from a desktop, and the next month, I got charged again. I called Zoosk and they told me that they had no record of my cancellation. Then proceed to tell me about the 1000-word term agreement that I agreed to. The customer service rep that I talked to was terrible, all she wanted to do is talk in circles, and ask me why I wanted to cancel. This is the worst dating website I have ever used, and I will never use it again.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Crappy site

    • Missouri,
    • May 9, 2018
    • Verified Reviewer

    This site and Match.com must be owned by the same scamming company. Both are a joke when it comes to meeting people. You delete someone and they pop right back up. They show you people that live too far away and show you fake people.

    STAY AWAY. Don't fall for their scamming ways. Don't waste your money. They promise you so much and don't deliver. I'm thinking of contacting the BBB and my states attorney general for their deceptive practices.

    STAY AWAY.

    The only way to hurt scammers like this is don't waste your money.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    Complete waste of time and money.

    • Hilliard, FL,
    • May 8, 2018
    • Verified Reviewer

    I got on the site for free for 2-3 weeks before subscribing. In that time I received several messages and notifications about people wanting to meet me. While searching on the site, 2 out of every 3 ladies were just beautiful. I finally decided to subscribe and responded to the women I was interested in. I never got a response. They sent the first message so why not one after I sent one? And now when I search I literally swipe through 75 pictures before I find one I’m even interested in enough to stop and read the profile. Do not waste your money!

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 9 people found this review helpful

    What a crappy site

    • Buckeye, AZ,
    • Feb 5, 2018
    • Verified Reviewer

    It tells you that all these people want to chat with you, want to meet you, and all of that is a bunch of B.S. Many of the women (since I'm into women, I don't know about the men) have photos of themselves that are ten years or more older. The body type of some of them is SO not right that you wonder what mirror are they looking into.

    I don't mind taking my chances, but at least don't lie to me telling you that all these women want to meet you.

    Bottom Line: No, I would not recommend this to a friend

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  • 18 out 19 people found this review helpful

    Stay away

    • South Carolina,
    • Jan 13, 2018
    • Verified Reviewer

    This site is a legalized scam. There is no consumer protection anymore, so don't sign up. I was a free member for two days and got lots of very attractive women in views and matches, none of which I could communicate with without an upgrade. So I did. Now those matches and views are all gone. Over 90% of the profiles on here are non-members, so it is useless to communicate. I've emailed dozens and have gotten zero response. Everything is an upsell. Navigation on the site is really pathetic as well. Deleting people that view you reappear constantly. Age and distance matching never works. Why can't we give ZERO or NEGATIVE stars?

    Bottom Line: No, I would not recommend this to a friend

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  • 9 out 11 people found this review helpful

    Be wary, they’ll take your money and will not refund

    • Texas,
    • Jan 3, 2018
    • Verified Reviewer

    I only had Zoosk for less than an hour. I didn’t like it and wanted a refund of the $74.90 they charged me. They offered me a 50% refund instead. They are out to steal your money. They don’t mention that you have to pay for six months in advance; they just give you the monthly price. Be very wary; it’s a scam!

    Bottom Line: No, I would not recommend this to a friend

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  • 12 out 12 people found this review helpful

    Absolutely a con job

    • Cleveland, OH,
    • Dec 29, 2017
    • Verified Reviewer

    After reading many of the Zoosk reviews, it's apparent that I should have read them before subscribing. This site is an absolute scam because if you cancel (as I did within a week of joining), you are informed they have a policy of NO REFUNDS. This is unethical and unconscionable. I am going to contact both the BBB and the California Attorney General's office about their deceptive and thieving business practices. I hope at least one person reads this and is dissuaded from joining this corrupt and morally bankrupt service.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    Total crap

    • Hiawassee, GA,
    • Nov 22, 2017
    • Verified Reviewer

    I was offered a free trial that doesn't exist! Even when paying customers answer your ad, you still have to pay to read them. Even the very dangerous Craigslist is better than this site.

    Bottom Line: No, I would not recommend this to a friend

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  • 11 out 11 people found this review helpful

    Disappointed. Scam maybe?

    • Florida,
    • Oct 16, 2017
    • Verified Reviewer

    After four months of service and over a hundred monologues, only three responses and one not acceptable. WHEN someone actually wants to meet you, their message gets lost conveniently with no way to respond and answer. This is a foolish, wasted site of your time and money. Go to a reputable site like Eharmony or P.O.F. maybe.

    Bottom Line: No, I would not recommend this to a friend

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  • 16 out 17 people found this review helpful

    Can I choose zero stars?

    • Washington,
    • Sep 21, 2017
    • Verified Reviewer

    This dating site is an unethical business. Once you pay to sign up, you have to buy coins to communicate with members or buy emojis and pay to see if someone read your message. Also, you pay to have your profile boosted. It is totally a scam.

    I called to cancel the account. The service representative was unfriendly and only offered me a partial refund after I brought up that I would complain to the BBB.

    Do yourself a favor and do not sign up for this one.

    Bottom Line: No, I would not recommend this to a friend

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